Appfigures

Analytics, App Intelligence, and #ASO tools for mobile #app makers, marketers, and analysts.

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[Appfigures @appfigures]

Live App Teardown https://t.co/qdJmNsxsOz

[Appfigures @appfigures]

🔴 We’re live!

Reviewing real apps and breaking down what’s keeping them from ranking.

Come join the conversation.

📺 Watch here: https://t.co/1IyGnArl29

[Appfigures @appfigures]

Last chance to submit your app for tomorrow’s ASO teardown.

We’re going live to review real apps and break down what’s keeping them from ranking.

Submit your app before tomorrow for a shot at getting reviewed 👉 https://t.co/BdC4P60Ocr

Set a reminder. There’s one way to improve your odds of getting picked, and it’s only available if you’re watching live.

📅 Wednesday, Aug. 26th
🕥 10:30–11:30 AM EST
📍 Watch Here https://t.co/w9FLMVDIO8

[Ariel from Appfigures @arielmichaeli]

Utility apps aren’t exciting. Their revenue numbers are.

Utilities are just 3.7% of new non-game apps.

But they make up 8.3% of the ones already clearing $20K/month.

50 utility apps launched in the last 8 months have crossed that mark worldwide.

Sometimes boring is exactly what people are willing to pay to make easier.

Source: @appfigures

[Appfigures @appfigures]

Someone is searching for an app like yours right now!

But if you don’t know what you’re doing, they may never find it.

That’s why next Wednesday, we’re going live to review real apps and show what we’d change to help them get discovered.

Submit your app for a shot at a live ASO teardown 👉 https://t.co/BdC4P60Ocr

📅 Wednesday, Aug. 26th
🕥 10:30–11:30 AM EST
📍 Watch Here https://t.co/w9FLMVDIO8

[Appfigures @appfigures]

Apps don’t get discovered by accident.

The right title, subtitle, and keywords help put them in front of the right people.

That’s why next Wednesday, we’re going live to review real apps and show what we’d change to help them rank higher.

Submit your app for a shot at a live ASO teardown 👉 https://t.co/BdC4P60Ocr

📅 Wednesday, Aug. 26th
🕥 10:30–11:30 AM EST
📍 Watch Here https://t.co/w9FLMVDIO8

[Appfigures @appfigures]

📱 Your app can’t get downloaded if it can’t get found.

Your title, subtitle, and keywords all shape whether the algorithm puts you in front of the right users.

That's why next week, we're going live to review real apps and show what we’d change to help them get discovered.

Submit your app for a shot at a live ASO teardown 👉 https://t.co/BdC4P60Ocr

Watch live for a chance to improve your odds of getting picked.

📅 Wednesday, Aug. 26th
🕥 10:30–11:30 AM EST
📍 Watch Here https://t.co/w9FLMVDIO8

[Appfigures @appfigures]

That’s how you compete in one of the most competitive niches on mobile 👇

[Ariel from Appfigures @arielmichaeli]

🎨 Picsart made $9M in July. “Photo editor” is apparently not specific enough.

It’s running 70 custom product pages around angles like:

1. Swap a background
2. Try a new hair color
3. Turn a photo into a viral AI video
4. Make a white product shot
5. Remove objects
6. Build a collage

A broad product doesn’t need broad marketing.

The more specific the job, the easier it is to see why you need the app.

[Appfigures @appfigures]

Just released v3.0.0 of our CLI and this one’s all about keywords:

1️⃣ Keyword and search term performance for Apple Ads

2️⃣ Hourly and daily rank trends for tracked keywords

3️⃣ Keyword suggestions (based on our model)

https://t.co/JOYRytFBQ5

[Appfigures @appfigures]

🔴 We’re live again!

We had a few technical difficulties, but we’re back up and running.

Here’s the new link: https://t.co/qKiJipYecZ

Bring your Apple Ads questions and join us live.

[Appfigures @appfigures]

🔴 We're live!

Reviewing real Apple Ads campaigns and sharing what we'd change to get more from the budget.

Bring your Apple Ads questions and join the conversation.

👀 Watch Here https://t.co/qKiJipYecZ

[Appfigures @appfigures]

Last chance to submit your app for a shot at getting reviewed live.

We're breaking down real Apple Ads campaigns and showing what we'd change to improve them.

Submit Your App Here 👉 https://t.co/FI7KTePevM

📅 Wednesday, Aug. 12
🕥 10:30–11:30 AM EST
📍 Watch here https://t.co/SFazVWMabE

[Appfigures @appfigures]

One bad keyword can quietly drain your Apple Ads budget.

That's why we're going live to teardown real Apple Ads campaigns and show where we'd put the budget instead.

Submit your app for a chance to get reviewed live 👉 https://t.co/FI7KTePevM

📅 Wednesday, Aug. 12th
🕥 10:30–11:30 AM EST
📍 Watch here https://t.co/SFazVWMabE

[Appfigures @appfigures]

@arielmichaeli @Dinu865 Full profile in case anyone is interested in seeing how a keyboard app is making $70K/mo (after fees) https://t.co/xj7ErylDMr

[Appfigures @appfigures]

👀

[Ariel from Appfigures @arielmichaeli]

🚨 Apple released guidance for the new App Store product page headers. A few quick thoughts:

0. Do this!
1. Don't focus on features - Show the one thing that will make users go "wow! I need this". It's usually not a feature but a set of them (aka a solution).
2. Less is more - less colors, less elements, less clutter.
3. Show social proof - but don't exaggerate or fake it. Real or nothing.
4. Don't half a$$ this - It's the first thing users will see. If it's ugly they won't download

I'm going to experiment with headers in the coming months and will have more thoughts to share then.

[Ariel from Appfigures @arielmichaeli]

$11.7M in July for an app that tells you what plant you're looking at.

PictureThis runs 100 custom product pages around that same camera.

The strongest angles:

1. identify a plant
2. diagnose a sick one
3. care reminders
4. toxic-plant warnings
5. gardening
6. new plant parents

The camera answers one question.

The marketing finds 100 moments when someone needs the answer.

[Appfigures @appfigures]

Every keyword you bid on is either earning installs or wasting budget.

Next week, we're going live to review real Apple Ads campaigns and show what we'd change to improve performance.

Submit your app for a chance to be reviewed live 👉 https://t.co/FI7KTePevM

📅 Wednesday, Aug. 12th
🕥 10:30–11:30 AM EST
📍 Watch Here https://t.co/SFazVWMabE

[Ariel from Appfigures @arielmichaeli]

AI is #1.

But the rest of the top of the US business chart looks a lot less flashy.

On July 20:

3. Adobe Acrobat
7. CamScanner
8. iScanner
9. Microsoft Word

Four of the top 10 help you scan, edit, or create documents.

The apps people rely on every day are still some of the biggest businesses on the App Store.

Source: @appfigures

[Ariel from Appfigures @arielmichaeli]

📈 Turns out there's still room for new social apps.

13 social networking apps launched in the last 8 months have already crossed $50K/month worldwide.

The leader is already at $220K/month.

The category is still producing new winners.

Source: @appfigures

[Ariel from Appfigures @arielmichaeli]

Optimizing Apple Ads campaigns requires effort. A lot of effort.

We're changing that, and we're looking for a few eta testers to help us test an early version of the new features.

Interested? Join the beta → https://t.co/q03WXsNMmg