App Masters

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[Steve P. Young @stevepyoung]

Apple started rejecting one of the most copied paywall tactics in the App Store:

The free trial toggle.

If you've ever seen a paywall that lets users choose between:

☑️ Start Free Trial
☑️ Subscribe Now

There's a reason it became so popular.

🧵

[Steve P. Young @stevepyoung]

From $50 in the bank to multi-million dollar exit...

[App Masters @AppMastersCo]

How to Raise Capital, Find Product-Market Fit & Achieve and Exit https://t.co/AT5pljamLf

[Steve P. Young @stevepyoung]

🧵 How much should you spend on branding vs activations?

The best answer I've heard came from @VivekGirotra.

It depends on which stage you're in.

Most founders are asking the wrong question because they're using the wrong strategy for their stage.

👇

[Steve P. Young @stevepyoung]

🧵 Apple just changed how apps compete for attention.

And I don't think most app developers realize how big this is.

👇

[Steve P. Young @stevepyoung]

This fitness app makes ~$370K a month using only AI video ads...

And the most interesting part, they are capitalizing on two trends...

1️⃣ AI video ad creatives
2️⃣ Web2app funnels*

*Which means they're probably making more money than reported by AppFigures.

[Steve P. Young @stevepyoung]

The hidden revenue opportunity in under-monetized regions...

[App Masters @AppMastersCo]

The Untapped Ad Revenue Opportunity for Mobile Apps https://t.co/gxqZCFqcq9

[Steve P. Young @stevepyoung]

The viral-first approach to building million-dollar apps:

Most founders do this:

Build product → Launch → Try to find users

The best consumer app founders often do the opposite:

Find a story people want to share → Then build the product.

🧵

[Steve P. Young @stevepyoung]

Want to get more visibility with AI Search aka AEO aka GEO aka ChatGPT...

[App Masters @AppMastersCo]

Generative Engine Optimization (GEO): Grow Downloads With AI Search https://t.co/WvO7KynMRO

[Steve P. Young @stevepyoung]

#MAUVEgas debrief...

[App Masters @AppMastersCo]

MAU Vegas 2026 Debrief: AI, Growth & What Actually Worked https://t.co/NQgkRCwvif

[App Masters @AppMastersCo]

The App Distribution & Monetization Trends in 2026 https://t.co/e1JlMqd0ZN

[App Masters @AppMastersCo]

The App Distribution & Monetization Trends in 2026 https://t.co/e1JlMqd0ZN

[App Masters @AppMastersCo]

How He 3X’d Install-to-Paid in a Niche Fitness App Category https://t.co/KkaVLgvtzs

[Steve P. Young @stevepyoung]

Here’s our EXACT ASO process that leads to 6-figure apps… 👇

We audited a real indie app… here’s exactly how we’d fix the ASO.

The app was decent.

But the ASO? Pretty much non-existent.

[App Masters @AppMastersCo]

If you want more revenue without more installs, this is worth watching.

Join us LIVE!!
https://t.co/AtvMctWoJm

#AppGrowth @stevepyoung #MobileApps

[App Masters @AppMastersCo]

🚀 3X’d Install-to-Paid Conversion

This Friday, we are joined by Michael Durst, who grew his niche fitness app's install-to-paid conversion from 2.25% → 6.81% in 6 months.

[App Masters @AppMastersCo]

In this episode, he'll break down:
✅ Onboarding optimization
✅ A/B testing frameworks
✅ Paywall strategy
✅ Meta Ads for high-converting users
✅ Aligning ads → onboarding → paywall