Apple started rejecting one of the most copied paywall tactics in the App Store:
The free trial toggle.
If you've ever seen a paywall that lets users choose between:
☑️ Start Free Trial
☑️ Subscribe Now
There's a reason it became so popular.
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🧵 How much should you spend on branding vs activations?
The best answer I've heard came from @VivekGirotra.
It depends on which stage you're in.
Most founders are asking the wrong question because they're using the wrong strategy for their stage.
👇
This fitness app makes ~$370K a month using only AI video ads...
And the most interesting part, they are capitalizing on two trends...
1️⃣ AI video ad creatives
2️⃣ Web2app funnels*
*Which means they're probably making more money than reported by AppFigures.
The viral-first approach to building million-dollar apps:
Most founders do this:
Build product → Launch → Try to find users
The best consumer app founders often do the opposite:
Find a story people want to share → Then build the product.
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Here’s our EXACT ASO process that leads to 6-figure apps… 👇
We audited a real indie app… here’s exactly how we’d fix the ASO.
The app was decent.
But the ASO? Pretty much non-existent.
🚀 3X’d Install-to-Paid Conversion
This Friday, we are joined by Michael Durst, who grew his niche fitness app's install-to-paid conversion from 2.25% → 6.81% in 6 months.