Appodeal

ML ad tech for mobile app publishers to reach and engage the right audiences

[Appodeal @AppodealStack]

Appodeal SDK 4.0 is live with a new versioning model for mediation.

SDK and adapters are now decoupled, which means clearer updates, easier debugging and fewer surprises from ad network changes.

Blog post👉 https://t.co/MITsaWz4C8

[Appodeal @AppodealStack]

Game Jam has its winners 🎉
Congrats to 🥇Ömer Faruk İşeri, 🥈Abdelaziz Benkacem & 🥉Giovanni Ramondazzo.
What’s next for the top 3 teams:
→ UA test launches (global + US)
→ Full performance review by the Appodeal Accelerator team
Strong results may lead to monetization, scaling support and a global publishing opportunity 🚀

[Appodeal @AppodealStack]

📣 Game Jam for mobile devs
Have a live Android or iOS game in casual, hybrid-casual, or hyper-casual?
Apply by Jan 30 for a shot at a publishing deal, expert support, and cash prizes:
👉 https://t.co/NTAcs9pAnJ

[Appodeal @AppodealStack]

We’ve spent the last 11 years creating tech that helps people grow their talents as they build mobile apps and businesses.

This wouldn’t be possible without strong leadership, long-term thinking, and a team that cares deeply about product, data, and execution.

Thank you to everyone who’s been part of the journey so far 🤩

[Appodeal @AppodealStack]

🏆 Game jam for mobile devs building midcore, casual, hybrid-casual, or hyper-casual titles.

🗓️ Submissions open: January 8–30

Appodeal Accelerator invites developers with live Android or iOS games to compete for expert support, cash prizes, a potential publishing partnership, and global reach.
⚠️ This is not a prototype jam. We’re looking for live titles with real users and meaningful performance data.

🔗 Apply here: https://t.co/O9SO18O7Zh

[Appodeal @AppodealStack]

In 2025, Appodeal Accelerator worked with 230 live mobile games from 160 studios across 25+ countries.

UA testing, performance analysis, data-driven publishing decisions.

In 2026, the focus remains the same: live games with long-term potential.

[Appodeal @AppodealStack]

Wishing you a cozy holiday season with your loved ones and a meaningful start to 2026 🤍

From Appodeal’s founder and CEO Pavel Golubev and his family 😇

[Appodeal @AppodealStack]

Who will play your games in 2026

These snapshots are for devs entering a new segment. Use them to build better games, design smarter creatives, and reduce wasted iteration.

Covered genres include board games, block puzzles, and number match puzzles: https://t.co/jkRFveGf9J

[Appodeal @AppodealStack]

🏆 Mobile ads everyone will be watching in 2026
Appodeal UA creative review

We analyzed recent UA performance and creative patterns to highlight 6 trends breaking through the noise in mobile ads.

A practical reference for UA and creative teams:
🔗 https://t.co/mLYdsEDF0R

[Appodeal @AppodealStack]

The data community in Barcelona is growing. You’re awesome.

Huge thanks to everyone who joined us at BCN Data Nights last Friday. Special thanks to Sandra Garcia for a great talk.

ML meetups are officially on a short break. See you in 2026!

[Appodeal @AppodealStack]

🟡 Appodeal 3.12.0 is live: all Ad Networks updated to their latest versions for maximum performance.

🟢 SDK essentials:
70+ demand sources, in-app bidding, automatic UA optimization, segmentation, A/B tests and more.

[Appodeal @AppodealStack]

Barcelona, next Friday

Data Nights: Building recommender systems at marketplace scale

Register today and bring a colleague: ML engineers, data scientists, MLOps, product builders, researchers, and anyone who enjoys applied ML are welcome.

See you soon 🤓 https://t.co/g3IB4PXDNn

[Appodeal @AppodealStack]

7️⃣ Respect an editor’s inbox
Never ask “how do we get featured.” Your only job is to keep them informed: updates, launches, milestones, noteworthy stories. Always with that editorial calendar in mind.

[Appodeal @AppodealStack]

🟢 App Store launch: 7 rules

Our Head of Content Anastasia Radek is a former App Store editor at Apple. For Appodeal subscribers, she shared what to focus on when launching a new app to get on editors’ radar:

[Appodeal @AppodealStack]

6️⃣ Nominate even in silence
App Store Connect will often stay quiet. Apple editors don’t owe you a reply because there’s no policy, but they see everything.