App Science®

Analytics Powered by Human Behavior.
55MM People-Based Household Graph.
More actionable campaign intelligence.

[App Science® @AppScienceInc]

Meet our SVP of Product & Data, Josh Melick!

With a deep background in Adtech, SaaS, & entrepreneurship, Josh is a proven innovator who is passionate about leveraging data to transform CTV advertising.

He leads the charge in bridging client needs w/ cutting-edge tech solutions.

[App Science® @AppScienceInc]

We are witnessing the evolution of the modern TV viewer.

Our advanced AI-powered analytics and audience segments capture device-level insights into diverse audiences, reflecting a more accurate representation of today's multifaceted market. Learn more: https://t.co/BxW6C5jTNs

[App Science® @AppScienceInc]

Meet our EVP, Helen Lum! Helen oversees all business & growth strategies.

Recognizing a need for actionable insights in CTV, she was motivated to build a solution—which led to the creation of App Science®.

Before this role, Helen helped build & manage @SabioInc global AM team.

[App Science® @AppScienceInc]

At CIMM West, our SVP Josh Melick, joined a panel on the connection between identity resolution & audience measurement.

Josh highlighted how services like App Science bridge offline & online data for diverse audiences balancing privacy & advertiser demand for authentic insights.

[App Science® @AppScienceInc]

Josh Melick, SVP of Product & Data, will speak at CIMM West—CIMM's first in-person event on the West Coast!

On Nov 12, Josh will join fellow industry experts to discuss the connection between identity resolution & audience measurement.

If you plan to attend, connect with us!

[App Science® @AppScienceInc]

AI has been in our DNA from the start serving as a powerful tool that helps us push boundaries.

Our SVP shares how we leverage our AI-driven models to drive better results for our partners. With AI at our core, we’re not just embracing the future of measurement—we’re shaping it.

[App Science® @AppScienceInc]

Wrapping up the week with a recap of the CIMM Summit!

Our SVP, Product & Data, Josh Melick, shared insight on advanced audience measurement & analytics for diverse audiences, including:

1️⃣Measuring diverse audiences at the language level
2️⃣How this enables performance & success

[App Science® @AppScienceInc]

Check out Helen Lum, App Science® EVP, on the latest episode of the Programmatic Digest Podcast 🎙️

Helen shares insights and dives into key topics like data challenges, third-party measurement, and our unique device-first household graph.

🎧 Listen now! https://t.co/PHq3UQI4Ok

[App Science® @AppScienceInc]

Are you attending the CIMM Summit in New York next week?

🗓️ On October 8, our SVP of Product and Data, Josh Melick, will be there to delve further into measurement and analytics around diverse audiences, and to share examples of advanced audience measurement approaches.

[App Science® @AppScienceInc]

Last week, our SVP Product & Data, Josh Melick, participated in an interactive panel about the future of AI in the CTV/OTT workflow at the OTT.X Summit!

We're proud to be at the forefront of this shift, using AI to power our advanced data analytics that drive results for brands.

[App Science® @AppScienceInc]

The 2024 OTT.X Summit is just days away! On 9/26, our SVP of Product & Data, Josh Melick, will take the stage to dive into "AI for the OTT/CTV Workflow" alongside industry leaders.

This panel will offer unique insights into how AI is shaping the future of streaming media.

[App Science® @AppScienceInc]

Find our SVP of Product & Data at the 2024 OTT.X Summit on 9/26! He'll join fellow leaders in media & tech for a riveting conversation around "AI for the OTT/CTV Workflow."

Join us to learn about how we're using AI to power the future of data & analytics for streaming media.

[App Science® @AppScienceInc]

Today's landscape lacks measurement that understands diverse consumer behavior — that's where we come in.

We provide in-depth audience insights to optimize your media strategy. Ready to dive in? Request a demo: https://t.co/et2vcppV0I

[App Science® @AppScienceInc]

What aspect of advertising measurement do you find most challenging in today's landscape?

[App Science® @AppScienceInc]

Ever struggled to fill the gaps in today’s measurement landscape?

Our actionable campaign intelligence empowers brands & advertisers by validating targeting strategies, informing future optimizations, & providing insights into media consumption behavior. https://t.co/Lt8T08WXde

[App Science® @AppScienceInc]

Add the App Science® Pixel to your media campaign for actionable insights into your audiences and their behaviors at the household level.
It's as easy as 1, 2, 3.

Connect with our team to learn more. https://t.co/IrQ6wE9TCj

#Pixel #Measurement #CampaignInsights

[App Science® @AppScienceInc]

Placing our App Science® Pixel is simple. Simply apply the impression pixel where an impression is served.

Our technology begins tracking audience insights within a matter of days providing advertisers with real-time data for immediate optimizations. Take a look at the process👇

[App Science® @AppScienceInc]

A multicultural agency used App Science® to measure a targeted digital campaign for a top Auto brand. See how they validated reach, gained audience insights, and optimized for future success ⬇️

#Automobile #CaseStudy #Measurement

[App Science® @AppScienceInc]

We're a campaign intelligence platform that takes an audience-first approach to measurement. By utilizing human behavioral device signals, we help validate & understand your audiences authentically.

Connect with us to get started or request a demo! https://t.co/zdiB7E8tp2

[App Science® @AppScienceInc]

Check out @MediaPost's recent coverage on our latest multi-year contract with Pivot Marketing Group!

This deal allows us to help Pivot validate advertising spend across diverse audiences to support their clients with our cross-platform analytics solution. https://t.co/UPLMbM4gS4