The Fall-Off is a timeless album, whether the world sees it yet or not. How do I know? Every time a new album comes out, I enjoy it and have it in rotation for a bit, some of them stick for longer
But every time I come back to The Fall-Off, it’s like a soul cleanse. It’s healing music that shows aging and maturing in such a beautiful way. This is an album that is going to age with Cole’s fans so powerfully. If you didn’t like Cole to begin with, you won’t like this album - it doesn’t try to change the haters. It just strikes straight into the people it’s made for. And I GUARANTEE, with every year that passes, this will age just better and better.
Most albums are made for a moment in time. This is an album that is made for the listener’s LIFETIME. Masterclass from Cole. Timeless
YG gets emotional recalling a conversation with his 10 year-old daughter that changed his outlook:
“She said, ‘Dad, do you love me?’
I said ‘Yeah’
She said, ‘Do you love your family?’
I said ‘Yeah’
She said, ‘Are you happy?’
I said, ‘Umm, I don’t know.’
She said, ‘See, that’s the problem. When I asked you about everybody else, you said yeah. But when I asked you about yourself, you didn’t know…Dad, you need to stop worrying about everybody, and worry about yourself.’
I said ‘What?’…[and started crying]…I got the message…
God sent me that message, and I just locked in on that.”
@DJHed@YG
The Fall-Off re-enters the top 5 of the Billboard Vinyl Albums chart at #2. It debuted at #1 with 80K units in its first week, and marked his career-first #1 on the chart.
Reason speaks on having unreleased tracks with J. Cole and the ridiculous Trunk Sale backlash:
“He just genuinely cares…People make fun of Cole for caring…I’m like, ‘So we’re talking sht about him for caring about his fans?’”
@DonChenz@_Reasonofficial
Since FIFA said they'd be in touch about making this official, I just gotta say that I really couldn't think of anyone better to represent the World Cup than the guy who's spent the last three years promoting and learning the world's cultures and breaking stereotypes around them