Zimm Zimmermann

A nerd at heart, which I proudly incorporate into my enjoyment and approach to Marketing Personalization, Machine Learning and Orchestration

[Zimm Zimmermann @ArchZimm]

Machine Learning has been managing business activities for decades. The exciting part is how they keep evolving and optimizing even more of our experiences. https://t.co/Yvkdh6jnBG
#marketing #ai #experiences #machinelearning https://t.co/1Zdbs3Q6oh

[Zimm Zimmermann @ArchZimm]

I really miss not getting to spend more time with the team Quickpath. They have done so much more than AI then simple marketing. #marketing #ai #somuchmore https://t.co/2NJO4hDQ7A

[Zimm Zimmermann @ArchZimm]

I have hinted before, but I will be more direct. If you want to follow some friends of mine who have had "hands-on" #AI business experience - for the a FEW decades - checkout @Quickpath. They get it. https://t.co/eIxUXdcJUk

[Zimm Zimmermann @ArchZimm]

Brilliant!!!!! https://t.co/E0HpujOsyN

[Zimm Zimmermann @ArchZimm]

So spot on. Brands need to be more about the customer versus themselves. Time for a change. Agree? https://t.co/DQdEeEA5va

[Zimm Zimmermann @ArchZimm]

Understanding what is at the top of mind for CMO's helps most of us day-to-day marketers understand our focus, so I thought I would share (if you haven't seen it),
#personalization #marketing https://t.co/wSoYzNz8Qn

[Zimm Zimmermann @ArchZimm]

Always hard to keep up with everything, but here are 10 of them from Forbes. https://t.co/w9Q5WEDqEj #personalization #marketing https://t.co/T4uWRibSpv

[Zimm Zimmermann @ArchZimm]

While some may argue, I tend to feel that "Personalization is King"; however, those that tend to disagree have a limited definition of personalization. BROADEN your views!!! https://t.co/CbpVSCuwCw

[Zimm Zimmermann @ArchZimm]

Funny how this discussion is happening in so many venues. I agree with her, save one point. Mad Men will have to realize that in today's digital interactive world, I will need multiple big ideas to personalize each motivation. https://t.co/jQVFM2SbI3 https://t.co/fEAOUVh3m7

[Zimm Zimmermann @ArchZimm]

Another blog that I have started following, & here they are thinking about personalization in relation to email, as you should always be optimizing all of your channels. POINT! https://t.co/ko7vikmN3p

[Zimm Zimmermann @ArchZimm]

Recently sat through a presentation of Brendan Witcher, at which time I immediately asked to follow him. If you get a chance to listen to him, I like his train of thought. https://t.co/BTp7Ta4i7q

[Zimm Zimmermann @ArchZimm]

I like the context of this decision. Working within the 3 environments will enable a more robust means of managing, interacting, and even (dare I say it) empowering the customer. Your thoughts? https://t.co/wTTiIwR0im

[Zimm Zimmermann @ArchZimm]

Interesting & something I agree with. In today's commerce, a customer decides the relationship, but companies are at a place where they can decide who they want to represent their brand. CEO of SFDC did it when they stood up & c…https://t.co/RElhmKFEeT https://t.co/MrmPFdF8Zh

[Zimm Zimmermann @ArchZimm]

Hanging out with Arun lately lead me to some of his writings. Thought I would share. https://t.co/s1BM8yRzxV https://t.co/xzB8k9QhXb

[Zimm Zimmermann @ArchZimm]

Understanding your consumer is, in my opinion, the key to success for any industry. Coca-Cola gets it. https://t.co/Vnv9PA1nOY

[Zimm Zimmermann @ArchZimm]

Working with a fellow #personalization cohort, I wanted to direct anyone attending Tealium: Digital Velocity to Sav Khetan's session. He gets it & is just as passionate about the topic. https://t.co/2h7tKY92iL

[Zimm Zimmermann @ArchZimm]

I find the second point to be on point. (HA! Couldn't resist.) It speaks to the focus that all companies should be considering. Rather surprising that it is such a hard shift. https://t.co/Ve9h8U3Mni

[Zimm Zimmermann @ArchZimm]

Interestingly enough, I have started batting around the word "relation" and "relationship" again when I am working, presenting or writing. I think "relationship marketing" is due a 2nd or 3rd iteration. You? https://t.co/aeDeyBly8r

[Zimm Zimmermann @ArchZimm]

I have known these guys for years, as both a client and friends - though they might deny the "friend" piece. They have been working with marketing ML for decades, and they understand that ML is more than an algorithm. https://t.co/y0qhOSLomd

[Zimm Zimmermann @ArchZimm]

NAILED IT!!!! They truly get it!!! If you want to hear my POV on the personalization story, but from a far more interesting source than myself: https://t.co/ItCwO4DJ2F