Ariel

MARCOM professional in the federal market space; Director of Marketing at Sage Communications; GMarkU Advisory Board Member

[Ariel @Ariel_G]

HBD!!

[Sage Communications @sagecomm]

Happy Birthday to our fearless leader, Sage #CEO, @DGorodetski! 😃 🎉 🎈 🎂

[Sage Communications @sagecomm]

Sage #PR Account Director, Mike Atkinson, was recently featured in @AuthorityMgzine to share tips for becoming a highly effective public speaker. Learn more about Mike’s #career path and how to overcome the fear of speaking in front of others: https://t.co/4hAeFQZj2t

[Ariel @Ariel_G]

@GetMarkedU My first step is looking back at the year gone by and evaluating what worked, what didn't, what we want to pull into the year to come and what we want to change up. #GetMarkedUChat #GAIN2021

[Ariel @Ariel_G]

@CarmelGarrison @GetMarkedU @TroySchneider That's a good one too, @CarmelGarrison "Integrated" seems to be the word and concept that's rising to the top for me on a number of different fronts these days, and definitely applies in the government space. #GetMarkedUChat #GAIN2021

[Ariel @Ariel_G]

@GetMarkedU One takeaway for me is while there are many similarities between marketing practices in B2G and B2B, the differences are major. Knowing the laws/rules about how and when to interact, and the types of offers and 'giveaways' allowed are much more structured and regulated with B2G.

[Ariel @Ariel_G]

@GetMarkedU Coming to you live from my home office (FKA as my livingroom...)!

[Ariel @Ariel_G]

@GetMarkedU #GetMarkedUChat We did it, everyone!!

[Ariel @Ariel_G]

@GetMarkedU Well, it landed me a great new opportunity! :)
One key is that it's better to demonstrate what your value is, as opposed to telling. Show up authentically; do what you do best; be true to yourself and others will pick up what you're putting down. #GetMarkedUChat

[Ariel @Ariel_G]

@GetMarkedU Know your client! The better the client can 'see' themselves in your messaging and understand that you understand their needs, issues and pain points, the more the messaging will resonate with the targeted audience. #GetMarkedUChat

[Ariel @Ariel_G]

@amtower @GetMarkedU Glad you could join us! #GetMarkedUChat

[Ariel @Ariel_G]

@GetMarkedU GovWin is a pretty robust resource to get into the nitty gritty of things. I also like using their newsfeeds #GetMarkedUChat

[Ariel @Ariel_G]

@GetMarkedU What do you find to be the most valuable resources, @stevekalish1 ?

[Ariel @Ariel_G]

@ccromley @GetMarkedU Agreed. There are so many different types of 'firewalls' and stoppers to connect with individuals. In person opportunities really are the best for a number of reasons. I hope they come back soon! #GetMarkedUChat

[Ariel @Ariel_G]

@GetMarkedU How about this Q, @stevekalish1

[Ariel @Ariel_G]

@GetMarkedU Having known, knowledgeable and trusted SMEs who know the ins and outs of an agency and specific programs is extremely valuable for access as well as credibility. I don't know what that equivalent would be in commercial #GetMarkedUChat.

[Ariel @Ariel_G]

@GetMarkedU @stevekalish1 What's your response to this question?

[Ariel @Ariel_G]

#GetMarkedUChat

[Government Marketing University @GetMarkedU]

#GetMarkedUChat #GAIN2021 Can't wait to hear your thoughts on this one #governmentmarketers!

[Ariel @Ariel_G]

@DanielaFayer @GetMarkedU Glad you made it, @DanielaFayer ! #GetMarkedUChat

[Ariel @Ariel_G]

@GetMarkedU Many times, bids are written with certain companies in mind. That's why it's critical to be known by the decision makers well in advance. When a bid comes out sometimes it feels like it's already too late if the advanced marketing work hasn't been done! #GetMarkedUChat

[Ariel @Ariel_G]

@amtower @GetMarkedU Thanks for joining in the fun, @amtower Wouldn't be the same without you! #GetMarkedUChat