David Francis

Everything to do with Augmented + Virtual Reality. Conceptualizing it, selling-it, producing it, measuring it; honing UX and utility & making it work for brands

[David Francis @ARstralian]

Check out RJAYS Men’s Leather and Armor Motorbike Jacket (worn twice only!) https://t.co/Ru8RstXuea #eBay via @eBayAU

[David Francis @ARstralian]

Action Figure style thinking….

[David Francis @ARstralian]

@topazlabs STARLIGHT

[David Francis @ARstralian]

@ChrisLaw https://t.co/4ckdBCEahe

[David Francis @ARstralian]

@heirsjournal

[David Francis @ARstralian]

@mattmiesnieks It’s all just AR. Always has been. The rest is just tech marketers. Even Tim Cook, when he introduced the VPro said: “Augmented Reality is a profound technology…... Today, I’m excited to announce an entirely new AR platform with a revolutionary new product.”

[David Francis @ARstralian]

5 minutes ago, the driver of the @SeaEagles bus, going past a primary school in Lane Cove, planted his hand on the horn for a minute at the school gate - at 5 yr olds. 2 of the kids left shaking. Unacceptable @NRL - this bus is an ad for the team AND the game.

[David Francis @ARstralian]

My latest article: Back from Apple Park - an XR industry-perspective. https://t.co/Eq3UOizybh via @LinkedIn

[David Francis @ARstralian]

At @licensingexpo for the first time. Back to Oz tomorrow. Activating a preview of the world’s largest ever interactive retail toy global campaign in front of the benefactor: @Mattel but just can’t find the right person to speak-to😳 #AR #spatialcomputing

[David Francis @ARstralian]

At ⁦@licensingexpo⁩ for the first time. Back to Oz tomorrow. ⁦Activating a preview of the world’s largest ever interactive retail toy global campaign in front of the benefactor: ⁦@Mattel⁩ but just can’t find the right person to speak-to😳 #AR #spatialcomputing

[David Francis @ARstralian]

@mattmiesnieks Quit my career in printing and cross media to go fullltime into AR in 2010. Somehow managed to make a full time living doing it, since then. Exciting times ahead.

[David Francis @ARstralian]

@hmltn Pretty sure Apple understands the terminology better than anyone else out there. They haven’t made up a whole bunch of pseudo verbiage to confuse the public and enterprise alike. If they call it ‘AR’ (as they always have), it will undoubtedly be an AR device.

[David Francis @ARstralian]

@_LucasRizzotto ALL Metaverse companies is a big call. #epicgames are completely missing the AR boat (#unity3d isn’t). Any company worth their weight is building platforms and content strategies for both - with confluence between. The eyewear is so close now. AR + VR will both rise on the tide

[David Francis @ARstralian]

@tomfgoodwin They’re all-in on AR as their saviour, which isn’t a bad thing (they have great tech) but they alienated devs by gatekeeping/taking client privity & then alienated Adland by forming their own creative agency to compete 4 briefs - which’ll never be able to scale to $422m billings.

[David Francis @ARstralian]

@CharlieFink Not sure if they will. Because there will be (needs to be) a roadshow around it with singers + actors etc. They need influencers for adoption of a new ‘eyewear’ form-factor. Seems strange they’d do that in the northern hemisphere winter. Don’t reckon they’ll retail till Summer.

[David Francis @ARstralian]

@stevemartell They don’t understand yet. They will, in time.

[David Francis @ARstralian]

Confused by @awscloud’s support of the Web3 and De-fi mob. Has anyone at AWS watched any talks by Dr Gavin Wood or researched the blockchain, generally? Someone needs to tell AWS: YOU’RE THE CENTRAL! You’re the ‘central’ in de-centralisation. Web3 is not your friend….

[David Francis @ARstralian]

Tried Apple’s new room tracking #ARKit feature. Definitely a Visual Positioning System, primarily. For home or office persistence and remote spatial authoring, IMHO.

[David Francis @ARstralian]

@artilleryintel Don’t you mean - the Metavearth Materialitheth? Not to trivialise people who struggle with the pronunciation of breathed consonants like ‘s’- but when you you say “Metavearth”, it 100% sounds like you are.

[David Francis @ARstralian]

#winteriscoming