Smarty Pants

We post fun facts from our syndicated research, talk about trends, and share opinions about kid, tween, teen and family marketing and youth culture.

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If you are one of those incredible people celebrating Mother’s Day this weekend, we wish you a wonderful day! We salute you!

[Smarty Pants @AskSmartyPants]

Wishing you a peaceful Thanksgiving! May your hearts be full of gratitude and your bellies be full of pie! 🥧

[Smarty Pants @AskSmartyPants]

Today we acknowledge the resilience, wisdom, and beauty of Indigenous communities. At Smarty Pants, we take this moment to honor and celebrate the rich heritage and contributions of Indigenous peoples. #IndigenousPeoplesDay #RespectAndRecognition #CelebrateCulture #ColumbusDay

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Register NOW for Summit on Boys: A Smarty Pants Thought Leadership Event! https://t.co/yVPr0XzQES

#SummitOnBoys #SmartyPants #ThoughtLeadership

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National Hispanic Heritage Month is a great time to expand your cultural literacy about the Hispanic/Latinx/e experience. Join us Wednesday, October 4th at 1pm EDT for a FREE webinar, "Nuestras Voces." Register here: https://t.co/V0RKdrHyLc

#freewebinar #hispanicheritagemonth

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We’re proud to announce two recent promotions! Danielle Place has advanced to Insights Guru and Megan Bowling rises to Insights Brainiac!

#SmartyPantstalent #SmartyPantsgrowth #Bestofthebest

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Today we celebrate the hardworking spirit and great accomplishments of America’s workforce. We hope you are able to take some time off, relax and unwind, and have a little fun with those you love. Happy Labor Day from your friends at Smarty Pants!

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One of our favorite days of Summer Smarty Party 2023 was our company Day of Service. Across the US, Smarty Pants employees spent the day volunteering and supporting causes. The Smarty Pants team put in a collective 250 hours of service in one day!

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A huge thank you to Faraz Farzin, PhD, Cassandra Witte, Paula Tripp, David Butler, and Lisa Towle for joining the Smarty Pants team this week and providing us with the “The Insights Scoop” on what it’s like to be a client-side researcher. #SmartyParty2023

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Smarty Pants was delighted to welcome coach and leadership sage Brittney Ezell, EdD to our Smarty Party 2023 kick-off. Brittney shared thought-provoking pearls of wisdom with a captive audience of 60 Smarty Pants “players” and “coaches.” Thank you, Brittney, for inspiring us all!

[Smarty Pants @AskSmartyPants]

Yesterday we kicked off our annual Summer Smarty Party. After some fun company photos and gifts from headquarters, our week began with the announcement of an awesome milestone we reached in our first half of 2023: $100,000,000 in billings! #soproud #milestones #lovewhatwedo

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Are you are Quirk’s NYC this week? If so, say hi to Smarty Pants Quant Savant, Dr. Michelle Poris. She’s loving the chance to network with and learn from other industry leaders! The agenda is full of great content, but it’s all about the people at the end of the day. #MRX

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We’re excited to announce another Smarty Pants promotion! Samantha “Sam” Davis has been promoted to senior analyst-level Insights Brainiac. She’s been a star since she joined our team just one year ago. Congrats, Sam!

[Smarty Pants @AskSmartyPants]

We are sparking joy this Independence Day and filling the sky with gratitude – for incredible teammates, amazing clients and rock-solid partners who make every day feel like a celebration! Happy Fourth of July! What are you doing to light up the sky and spread joy this year?

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Preschoolers are overflowing with rich, actionable insights – if you know where and how to look for them. Join us for a FREE, 45-minute webinar on conducting research with 3- to 5-year-olds presented by Sabrina Roth and Tess Davison.

REGISTER NOW: https://t.co/pfxo521vmm

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Smarty Pants is closed in observation of #Juneteenth. Today, we encourage everyone to take time to reflect, learn and engage in meaningful conversations that support racial equality.

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Today we celebrate the dads in our lives and make a virtual toast to all the ways - both big and small - that dads make our lives better. #HappyFathersDay from all of us at Smarty Pants.

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Join us in welcoming our newest Insights Genius, Lluvia Carrillo! Lluvia brings to Smarty Pants more than a decade of qualitative research experience leading domestic and international initiatives across categories and cultures.

#SmartyPantsTalent

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Smarty Pants is proud to listen to, learn from and amplify LGBTQ+ voices – both within and beyond our organization. June is a wonderful month to embrace authenticity and celebrate what makes us beautiful. #pride

[Smarty Pants @AskSmartyPants]

Raise a glass (or coffee mug) to our newly minted Insights Genius, Mara Singer! This is Mara’s second promotion since she joined Smarty Pants in the summer of 2017. We are thrilled to recognize Mara’s growth and call her a colleague and friend. #SmartyPantsTalent