#AskTheCEO Media

Thought Leadership in #AI #Cloud #IoT #Cybersecurity. Follow our #CEO @avrohomg

[#AskTheCEO Media @AskTheCEOMedia]

#AskTheCEO with @avrohomg & @faveeo on #AI & #ConversationalCommerce

@archonsec @digitalcloudgal @JolaBurnett @AkwyZ @mirko_ross @DrJDrooghaag @debraruh @robmay70 @sallyeaves @YuHelenYu @Shirastweet @TmanSpeaks @sarbjeetjohal @mentorafrika @tgravel @NevilleGaunt @NeilCattermull

[Avrohom Gottheil @avrohomg]

An exciting #AI application is #ConversationalCommerce - if you’re out of coffee your #SmartHome coffee maker will replenish it for you!

Watch #AskTheCEO with @avrohomg @Faveeo timestamp [15:14] #DigitalDisruption #DisruptiveTechnologies #5G #IoT https://t.co/d2iDNYgKdH

[Avrohom Gottheil @avrohomg]

New comparison of 9 B2B podcast production agencies for 2026. Hosting, guest booking, video, pricing for each.

https://t.co/UmWbmVKBQX

#B2BMarketing #Podcasting

[Avrohom Gottheil @avrohomg]

Enterprise buyers spend 83% of their evaluation without talking to a vendor

82% trust peers - 29% trust salespeople

The companies winning enterprise deals are the ones whose customers speak for them, on record.
https://t.co/nLgTZfy6H0

[Avrohom Gottheil @avrohomg]

Clinical reasoning — the ability for AI to connect patient data to clinical guidelines in real time.

That's what @mrkazgan of @cliexa is building, and it's worth paying attention to. #HealthcareAI #AskTheCEO

Full conversation:
👇
https://t.co/7rDd95wj8x

[Avrohom Gottheil @avrohomg]

Your channel partners chose you for a reason.

Can anyone outside your ecosystem hear it?

When partners describe their experience on record, one conversation serves two purposes:

They close deals.

You recruit the next partner.
👇
https://t.co/7ZgnRPp93z

#CustomerProof

[Avrohom Gottheil @avrohomg]

New #AskTheCEO Podcast Episode:

A third scientific paper just approved by the International Journal of Eating Disorders showing cliexaAI can support early intervention weeks before outcomes typically present.

Exciting work from @cliexa!
👇
https://t.co/7rDd95wj8x

[Avrohom Gottheil @avrohomg]

35% decline in opioid prescriptions in 6 months.

272% revenue increase from ancillary services.

Triage calls cut from 19 minutes to 7.

Real deployment results from @cliexa.

Full conversation:
👇
https://t.co/7rDd95wj8x

#cliexaAI

[Avrohom Gottheil @avrohomg]

About six years ago, I asked 24 Microsoft Azure partners the same question on record.

No scripts.

Every answer was different.

Every one was real.

This is what #CustomerProof looks like at scale.

[Avrohom Gottheil @avrohomg]

Every B2B company hits a point where they're ready for bigger deals

But enterprise buyers evaluate differently—bigger committees, deeper research, higher trust threshold

The proof that won smaller deals doesn't transfer

Here's what works: https://t.co/nLgTZfy6H0

[Avrohom Gottheil @avrohomg]

How B2B Companies Build Trust That Scales

https://t.co/zHxLZMJKXQ @EvanKirstel @ChuckDBrooks @cleartechtoday @cybersecboardrm

[Avrohom Gottheil @avrohomg]

83% of the B2B buying journey happens before a vendor ever gets a call @Gartner_inc

The deal was won or lost in a conversation you weren't part of

Your best sales asset isn't a pitch deck. It's a customer who tells your story when you're not in the room

https://t.co/NpbyT69AZB

[Avrohom Gottheil @avrohomg]

Your best customers trust you. But every new prospect researching you online has no idea. That gap between earned trust and visible proof is where B2B deals go to die.

I wrote 6 articles about closing it: https://t.co/KAqtMISX0W

[Avrohom Gottheil @avrohomg]

The right B2B podcast agency is already on your shortlist.

Five questions find it:
→ Who hosts
→ Video or audio only
→ What pricing covers
→ Who books guests
→ Who owns the content

Full framework:
👇
https://t.co/M8yGmk0EZf @EvanKirstel @ChuckDBrooks @cleartechtoday

[Avrohom Gottheil @avrohomg]

Before you sign with a podcast agency, answer one question first.
Who hosts?

Your answer tells you which model fits. And that tells you which agencies to call.

What hosting model fits your team?

#B2BPodcast #PodcastStrategy

[Avrohom Gottheil @avrohomg]

Your customers are your best closers.

Most companies just haven't captured those stories yet.

Forrester found 92% of B2B buyers start with a vendor already in mind.

What would a prospect find when researching your company?

#B2BSales #CustomerProof @EvanKirstel @ChuckDBrooks

[Avrohom Gottheil @avrohomg]

Choosing a podcast agency? Start here: who hosts?

Some supply the host. Some cast one. Some coach yours.

We compared 10 B2B agencies side by side.

Full breakdown 👇
https://t.co/yDpeYpvc0C

#B2BMarketing #Podcasting @EvanKirstel @ChuckDBrooks @cleartechtoday @cybersecboardrm

[Avrohom Gottheil @avrohomg]

How do we measure ROI on a podcast?

You can't track it like a Google ad.

No pixel.

No click.

No instant dashboard.

Podcast ROI isn't instant. But when prospects say "I heard your episode" and sales calls feel warmer — that's trust compounding.

#CustomerProof @EvanKirstel

[Avrohom Gottheil @avrohomg]

A 20-year track record means nothing
if no one can find it.

In 2026, buyers form opinions before the first call.

If your best customers aren’t speaking somewhere a stranger can hear them,
your reputation is invisible.

If it isn’t findable, it doesn’t exist.

#B2B #CustomerProof

Read the full article
👇
https://t.co/1pieptokkj

[Avrohom Gottheil @avrohomg]

You’re not in the room.

Most B2B decisions form before the first call.

80% of interactions are digital.
62% of buyers seek testimonials before contacting vendors.

Confidence builds before you show up.

Build trust. Get invited.

How are you building credibility in rooms you’re not in?

#CustomerProof #B2BSales

[Avrohom Gottheil @avrohomg]

The Invisible Buyer Journey

61% of B2B buyers prefer a rep-free experience (Gartner)
90%+ trust peers in their industry; only 29% trust sales reps (Forrester)
94% rank their shortlist before contacting sales (6sense)

Prospects are reading someone else's content. Listening to someone else's podcast. Getting advice from people you've never met.

If buyers trust peers over sales reps, then the voice of your customers is your most valuable sales asset. Are you capturing it?

#CustomerProof #B2BSales
👇
https://t.co/msysXPHg73

[Avrohom Gottheil @avrohomg]

Doing things has no value anymore. Tasks can be done better, faster, and cheaper by machines and AI.

The only thing that has lasting value is the part of you that cannot be replicated.

What AI cannot manufacture is trust. And trust is the one asset that increases in value as everything else gets commoditized.

What are you building that cannot be disrupted?

#B2BSales #CustomerProof