. @athade__ - Twitter Profile

Buzz 🔴 Rajamouli is under severe pressure as the #MaheshBabu starrer global biggie #Varanasi is going beyond the initial budget and recovery seems to be challenging 🤔 Reports from industry insiders suggest that Varanasi is shaping up to be one of the most expensive Indian films ever mounted, with its estimated production cost said to be between ₹1,200 crore and ₹1,400 crore. When the project was conceived, the financial model reportedly relied heavily on digital rights, with expectations that OTT platforms could contribute anywhere between ₹500 crore and ₹600 crore. However, the streaming landscape has undergone a significant transformation since then. According to trade sources, OTT players have become far more cautious with acquisitions and are currently reluctant to spend beyond ₹150 crore–₹200 crore for a single title, including a high-profile project like Varanasi. This sharp decline in digital valuations has added pressure on mega-budget productions, making expenditure control a key priority. While there are reports that director Rajamouli is open to reducing his compensation, such a move may not provide immediate financial relief. His earnings are believed to be tied largely to profit-sharing agreements rather than a substantial upfront salary, meaning any reduction would have a limited impact during production. Consequently, the makers are said to be evaluating alternative strategies to keep costs under control. These include trimming the overall shooting schedule and opting for cost-effective locations instead of expensive overseas destinations while maintaining the film's visual scale. The objective is to safeguard the project's creative ambitions without allowing the budget to spiral further. The concerns surrounding the economics of such large ventures are understandable. Even Dhurandhar 2, despite its massive expectations and widespread buzz, reportedly fell short of the ₹2,000 crore mark at the worldwide box office.

136

2K

197

386

690K

3

135

27

14

3K

.

@Athade__

5 days ago

@devd_dhfmpro @ivdsai Aug9th na hbd bob ani inko look odultharu anukuntunna max if we are lucky song might come Malli nov lo teaser..nxt yr march trailer Shooting baane avthundhi vfx delay valla postpone ayithe ivanni undav 🥲

2

0

256

.

@Athade__

5 days ago

@devd_dhfmpro @ivdsai 200 ey ani teeskunna bro Premium ela untadhi ani

1

0

442

.

@Athade__

5 days ago

Ee dvd lk gadu photo lu kuda pampichadu post cheyadaniki nishani lk thu

Always Bollywood

@AlwaysBollywood

5 days ago

Buzz 🔴 Rajamouli is under severe pressure as the #MaheshBabu starrer global biggie #Varanasi is going beyond the initial budget and recovery seems to be challenging 🤔 Reports from industry insiders suggest that Varanasi is shaping up to be one of the most expensive Indian films ever mounted, with its estimated production cost said to be between ₹1,200 crore and ₹1,400 crore. When the project was conceived, the financial model reportedly relied heavily on digital rights, with expectations that OTT platforms could contribute anywhere between ₹500 crore and ₹600 crore. However, the streaming landscape has undergone a significant transformation since then. According to trade sources, OTT players have become far more cautious with acquisitions and are currently reluctant to spend beyond ₹150 crore–₹200 crore for a single title, including a high-profile project like Varanasi. This sharp decline in digital valuations has added pressure on mega-budget productions, making expenditure control a key priority. While there are reports that director Rajamouli is open to reducing his compensation, such a move may not provide immediate financial relief. His earnings are believed to be tied largely to profit-sharing agreements rather than a substantial upfront salary, meaning any reduction would have a limited impact during production. Consequently, the makers are said to be evaluating alternative strategies to keep costs under control. These include trimming the overall shooting schedule and opting for cost-effective locations instead of expensive overseas destinations while maintaining the film's visual scale. The objective is to safeguard the project's creative ambitions without allowing the budget to spiral further. The concerns surrounding the economics of such large ventures are understandable. Even Dhurandhar 2, despite its massive expectations and widespread buzz, reportedly fell short of the ₹2,000 crore mark at the worldwide box office.

136

2K

197

386

690K

0

8

0

490

.

@Athade__

6 days ago

@Pokiri2497 @ShubmanGill 2024 vs same afg T20 series lo ilage run out chesesadu rohit ni, peeki themgadu squad nunchi appudu ippudu eede captain🥲

0

134

.

@Athade__

6 days ago

Do you know this? Prabhas's biggest lottery came because of the lack of his stardom!! V.Vijayendra Prasad garu explains it clearly here, The BB2 interval scene, one of the biggest reasons for the movie's success, was inspired by Prabhas's humiliation at the BB1 audio launch. Acc to him,while writing the interval scene, Bhallaladeva's role was inspired by Prabhas & BB by PK!! More info in the video. I think whenever Prabhas watches this scene, he might feel humiliated. May be SSR also agreed with Prasad garu about Prabhas's stardom while discussing this scene. If any other star was in pb's place at that function this might not have happened...same thing happened in loafer audio launch, Another reason why Prabhas is called lottery star

12

225

80

120

30K

.

@Athade__

6 days ago

Dhootha 2 & this Vikram K Kumar comeback loading

Aakashavaani

@TheAakashavaani

6 days ago

VD & VK With Maddock Films….

40

2K

248

73

375K

0

1

0

189

Athade__ retweeted

BLACKCAPS @BLACKCAPS

7 days ago

One of our greatest ever, signing off. Kane Williamson has announced his retirement from international cricket effective immediately. Head to https://t.co/Pm8RiU65zt to read more.