The small firm advantage is real. No legacy systems. No partner politics. No 20-year-old billing software. If you're starting fresh right now, you have a massive structural edge.
Legal marketers tend to divide the world into two big buckets:
Brand
Non-Brand
The people in "brand" world already know the law firm. The people in "non-brand" world don't.
The issue, of course, is that these worlds overlap.
https://t.co/2ZIQgyFXue
What's better than 1 free webinar? 2 FREE WEBINARS ‼️
4/11 - Register your biz for a live SEO audit w/ @ColanNielsen & @brandonschmidt! We're also giving away 2 FREE audits 🆓
4/24 - Register to explore the do's and don't of link building w/ @gyitsakalakis & @JoyanneHawkins 🚨
Fake reviews are a BIG problem, but what if your competitors buy them? 🤔 Check out 'Lunch Hour #LegalMarketing' w/ @gyitsakalakis, @ConradSaam & @JoyanneHawkins to learn about fake reviews in #legal + Get tips on staying ethical while staying competitive. https://t.co/gsaEDrhD2z
Google Perspectives:
"...pages based on first-hand experience, or are created by someone with deep knowledge in a given subject. And as we underscore the importance of “experience” as an element of helpful content, we continue our focus on information quality and critical attributes like authoritativeness, expertise and trustworthiness"
https://t.co/4Yl2nXxIdX