Audiense

Put consumer segmentation and cultural insights at the centre of your strategy.
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[Audiense @AudienseCo]

We’re excited to announce the launch of Audiense Action — a new solution that transforms audience insights into actionable campaign strategies.

Audiense Action delivers segmented strategies you can put into action immediately across your choice of Meta, Google, TikTok, email, SMS, and more. Whether optimizing with limited resources or refining strategy within a mature team, Audiense Action helps you to:

✓ Understand your audiences, competitors, and new markets via real data (not hunches).
✓ Instantly generate personas, messaging, creative direction, and influencer ideas.
✓ Implement campaigns seamlessly via our Meta integration.

With insights from more than three billion consumers and 30+ years of expertise, Audiense Action will help you understand your audiences, what drives them, and how to reach them — creatively and effectively.

Learn more and get a free trial here: https://t.co/roG9bMkSNT

[Audiense @AudienseCo]

Most retail strategies were built for a world where ecommerce and stores competed.

Today, they fuel each other.

Understanding how shoppers move between digital and physical is now a strategic advantage.

Our guide explores this shift:

https://t.co/n6g7g676ol

[Audiense @AudienseCo]

Hanging out at #MeltwaterSummit today 👋🎉

Stop by Booth #2 to meet the @AudienseCo team.

𝗕𝗼𝗼𝗸 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝘂𝘀: https://t.co/fys7efjB9I

[Audiense @AudienseCo]

Happy to be sponsoring #MeltwaterSummit 🎉✨

Two days of insight‑driven sessions and conversations with leaders across PR, marketing, and comms from @Meltwater.

🍸Join us for drinks at Lady Blue in NYC
May 4 | 6–8 pm

Limited spots — grab yours: https://t.co/oJHmTYXlv5

[Audiense @AudienseCo]

We’re heading to #MeltwaterSummit as an official sponsor 🎤✨
Two days of hands-on workshops, inspiring keynotes, and executive-level insights from @Meltwater.
🗓️🤝 𝗣𝗿𝗲-𝗯𝗼𝗼𝗸 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 at Booth #2 to talk audience insights: https://t.co/ApnV80roEH.

[Audiense @AudienseCo]

Market research takes weeks. Launch windows don’t ⏱️
In our latest blog, we explain how 𝗔𝘂𝗱𝗶𝗲𝗻𝘀𝗲 𝗔𝗰𝘁𝗶𝗼𝗻 gives marketers a faster read on how real audience segments will respond, before their campaigns go live.

𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗶𝘁 𝗵𝗲𝗿𝗲 👉 https://t.co/8sQ1S5UWRW

[Audiense @AudienseCo]

We’re thrilled to sponsor #MeltwaterSummit! 🎉

🗽 NYC | 🗓 May 5–6

Connect with top marketing & PR leaders.

𝗦𝗮𝘃𝗲 $𝟯𝟬𝟬 𝗼𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 — use code 𝗠𝗦𝟮𝟲𝗔𝗨𝗗𝗜𝗘𝗡𝗦𝗘 at checkout.

[alex huot @alexhuot]

LEGO is on fire. 1.31M mentions on X in April. 101% engagement growth. One football commercial caused a 150K spike in a single day. I fed the @AudienseCo data into Claude, gave it one brief, and rendered it with the new GPT Image 2.0 in @higgsfield. 🔥

[Audiense @AudienseCo]

What does this mean for modern retail teams?

We explore how behavior-driven insights help unify targeting, messaging, and store strategy in our Omnichannel Retail Strategy Guide:

https://t.co/OKQ0qSuP1h

[Audiense @AudienseCo]

Real-world shopper behavior holds the key to:

• Better targeting 🎯
• Stronger creative ✨
• Smarter store planning 🧠

The strongest retail strategies today are built from movement, motivations, and preferences — not channels.

[Audiense @AudienseCo]

If this feels familiar, we created a guide exploring how leading brands are adapting strategy and planning to match how shoppers move today.

Download the Omnichannel Retail Strategy Guide: https://t.co/OKQ0qSuP1h

[Audiense @AudienseCo]

Retail isn’t online or in-store anymore.

It’s one continuous journey — yet many strategies still aren’t built for that reality.

Shoppers move fluidly between screens, stores, and moments.
But many teams still plan in silos, optimizing channels instead of understanding behavior.

[Audiense @AudienseCo]

We captured how leading retailers are doing this in a practical guide.

It shows how behavior-driven data helps unify targeting, messaging, and store strategy.

https://t.co/OKQ0qSuP1h

[Audiense @AudienseCo]

Retail leaders gain an edge by improving visibility across the customer journey 👀

Clearer insight into behavior helps teams strengthen:
🔸 Targeting
🔸 Messaging
🔸 Store planning

Leading brands are combining mobility and digital signals into one unified strategy.

[Audiense @AudienseCo]

Audiense Action shows you what changed—and how to win her over.

Build AI-powered segments from billions of signals, then chat with them in real time. Ask before your brief goes out.

The always-on focus group you never had.

👉 https://t.co/6T9US7whGI

[Audiense @AudienseCo]

She retired last year. Now she has time, opinions—and more disposable income than most of your customers.

She’s been loyal to your competitor for years…
but something’s changed 👀

[Audiense @AudienseCo]

Our Omnichannel Retail Strategy Guide shows how behavior-driven data helps teams unify targeting, messaging, and store strategy.

If you're working to connect digital and store experiences, start here: https://t.co/5xE4CnJIO3

[Audiense @AudienseCo]

Better visibility across the customer journey = an edge for retail leaders.

It helps teams tackle:
👉 Rising acquisition costs
👉 Channel performance clarity
👉 Connected customer experiences

The opportunity isn’t more tools — it’s better visibility into shopper behavior.

[Audiense @AudienseCo]

Find him with Audiense Action.

Tap into billions of behavioral signals to uncover hidden audiences and chat with them using AI. Ask what they buy, ignore, and what actually makes them stop scrolling.

That’s Action. Ask anything. Learn everything.

https://t.co/6T9US7whGI

[Audiense @AudienseCo]

He subscribes to every streaming platform. Logs everything on Letterboxd. Pays for ad-free. Never misses his favorite podcasts.

He’s also quietly outspending most of your customers…
You just don’t know he exists yet 👀

[Audiense @AudienseCo]

If you’re aligning segmentation, messaging, and planning across digital + in-store, this guide may help.

It breaks down how modern shopper behavior really works — and how retail teams are adapting strategy to match it.

https://t.co/5xE4CnJIO3

[Audiense @AudienseCo]

The customer journey isn’t linear anymore.

Shoppers move fluidly across:
• Digital discovery
• Mobile comparison
• In-store decisions

When teams plan in silos, strategy breaks.

Modern retail planning starts with how people actually move — not how funnels are drawn.