AudienceIntel

Audience Intelligentsia is community where leading thinkers build & engage #audiences by fusing #learning & #education with #marketing, #advertising & #media.

[AudienceIntel @AudIntel]

A heartening look at how @NorthwellHealth is humanizing their #marketing through #storytelling. https://t.co/KPbYmE8pmo

[AudienceIntel @AudIntel]

#AI-driven #content curation will open up a lot of #marketing opportunities. https://t.co/MYB6J6pWQt

[AudienceIntel @AudIntel]

More progress from Facebook's test of adding #subscription to Instant Articles from #publishing & #media companies. https://t.co/SMNPkbUSUn

[AudienceIntel @AudIntel]

A must-read on how the future of #news & #journalism can't rely on a broken & nostalgic view of the past. https://t.co/7xlvicY2ES

[AudienceIntel @AudIntel]

#SocialMedia #influencers are starting to break into #podcasting. Why? It's growing by leaps and bounds. https://t.co/MaB83jDTJs

[AudienceIntel @AudIntel]

#Publishing & #news #media are still furious about @Facebook's tweaks to #political #advertising. Have they gone to far in combating #fakenews? https://t.co/5hfw9pwJ4a

[AudienceIntel @AudIntel]

Really insightful article on how #MachineLearning is beginning to impact #marketing — everything from #data to #creative. https://t.co/9hSn0yp5Px

[AudienceIntel @AudIntel]

Question: How are US companies doing with #GDPR?
Answer: Nearly everyone is breaking the law.
https://t.co/000qOpAzlv

[AudienceIntel @AudIntel]

It's often overlooked, but this article gives you some insight into the influence that identification #technology has on #personalization & the opportunities for #marketing & targeting that will occur as new #tech advances. https://t.co/E2LdrWCUOM

[AudienceIntel @AudIntel]

Looks like @thedailybeast is the latest #media brand to launch a #Subscription service. https://t.co/KuMKd7UKPO

[AudienceIntel @AudIntel]

Is #experience driven commerce the future for #retail? Or is that just a #tech-infused way to say #CustomerService is King?

[AudienceIntel @AudIntel]

Will a new emphasis on #data #privacy drive a new focus on more powerful & effective creative in #advertising, #content & #marketing? Let's hope so. It'll be THE differentiator.

[AudienceIntel @AudIntel]

A road map for #publishing? @Vogue is seeing success in its strategy of diversifying their #traffic away from @Facebook. Hopefully they're building their own audience #data too.

[AudienceIntel @AudIntel]

A pretty illuminating look through a new study on how the goals & intentions of #socialmedia #marketing professionals differ from #social users. Lesson: sometimes your audience just wants the simple facts. https://t.co/BYRl8Lz24t

[AudienceIntel @AudIntel]

New #monetization options for #creators from @YouTube. But are you still locked out of your audience #data? https://t.co/cbqNkbJuTz

[AudienceIntel @AudIntel]

An interesting look at the evolution of #TV (viewing habits, #advertising, #tech, & #data). https://t.co/yu8CJfIORU

[AudienceIntel @AudIntel]

Thanks for the follow @_ArtistRack. Look forward to sharing ideas on building & engaging audiences & using that #data to drive sales.

[AudienceIntel @AudIntel]

Nearly 30% of #TV viewing households are now "addressable" - meaning #advertising can be tailored to a household vs mass broadcast to everyone. Is this the first step to the TV becoming just another Internet device? #ItsAllDigital #marketing now...

[AudienceIntel @AudIntel]

#Facebook has launched some great new tools geared towards #influencers & #InfluencerMarketing. But do they add value if influencers want to build - and capitalize on - their own audience #data off the FB platform? Answer: not so much. https://t.co/HFHNVJXCPS

[AudienceIntel @AudIntel]

Thanks for the follow @BenjaminEnfield. Look forward to sharing ideas on building & engaging audiences.