3 examples of fluffy writing you need to avoid:
- wordiness
- unnecessary words
- unnecessary sentences
Eliminate these and you'll eliminate the fluff in your writing.
The highest-paid copywriter in history: Gary Halbert.
His legendary sales letters generated over $1,000,000,000 in revenue.
And in one of his very last letters, he shared 12 time-tested strategies for writing better copy, faster.
Here's a breakdown of each one:
Bad public speaking:
- Ignoring your audience
- Reading your slides
- Using filler words
Good public speaking:
- Engaging your audience
- Knowing your slides
- Removing filler words
Your audience will know the difference.
What would you add?
#publicspeaking