AVODA Institute of Entrepreneurship

Empowering new frontiers through #NextGen #ValueFocused entrepreneurship.

[Joshua Pi'Rwot @pirwot]

There might be a few startups that breakthrough on the pure technical details of their business BUT the rest of us have to develop relationships that move the needle.

Don’t build something and think you will be among the lucky ones. Build with an integrated relationship model in your business.

[Joshua Pi'Rwot @pirwot]

I need to get customers:

Here’s the breakdown:
• 15000 people paying me $1 each
• 10000 people paying me $1.5 each.
• 1500 people paying me $10 each.
• 1000 people paying me $15 each.
• 150 people paying me $100 each.
• 100 people paying me $ 150 each.
• 15 people paying me $1,000 each.
• 10 people paying me $1,500 each.

Are you my customer?

Go here: https://t.co/vr9QZx1AbJ
@Founder_Wise

[Joshua Pi'Rwot @pirwot]

20+ AI tools that will save you hundreds of hours in 2026.

(Let me know what I missed!)

1. Claude — Solve any problem
2. Perplexity — Research anything
3. PortfolioTab — Create your portfolio
4. Kling AI — Create AI videos
5. Tripo AI — Create 3D models
6. Gemini — Perfect writing
7. CapCut — Edit videos
8. The AI Library — Discover useful AI tools
9. YouLearn — Summarize YouTube videos
10. Canva — Design graphics
11. ElevenLabs — Clone voices
12. Podcastle — Edit podcasts
13. ChatGPT — Brainstorm ideas
14. NotebookLM — Analyze documents
15. Lovable — Build web apps
16. Bolt new — Generate full-stack apps
17. Cursor — AI coding assistant
18. Windsurf — AI software development
19. Replit — Build apps in your browser
20. Gamma — Create presentations
21. HeyGen — Create AI avatar videos
22. Synthesia — Generate AI presenter videos
23. Midjourney — Generate AI art
24. Ideogram — Create images with text
25. Runway — AI video editing
26. Pika — Generate AI videos
27. Luma AI — Create cinematic AI videos
28. Leonardo AI — Create game assets & artwork
29. Figma AI — Design UI/UX
30. Framer AI — Build websites
31. Tally — Create smart forms
32. Otter ai — Transcribe meetings
33. Fireflies ai — AI meeting notes
34. Granola — AI meeting assistant
35. Wispr Flow — Voice-to-text
36. Zapier — Automate workflows
37. Make — Connect apps with automation
38. n8n — Open-source automation
39. Photoroom — Edit product photos
40. Remove bg — Remove image backgrounds
41. Suno — Generate AI music
42. Udio — Create original songs
43. DeepL — Translate accurately
44. Poe — Access multiple AI models
45. Grok — Real-time AI assistant
46. Genspark — AI super agent
47. Manus — Autonomous AI agent
48. Elicit — Research papers faster
49. SciSpace — Understand research papers
50. Notion AI — Write and organize notes

Share your list 👇🏿👇

[Joshua Pi'Rwot @pirwot]

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲𝘀 𝗱𝗲𝗰𝗼𝗱𝗲𝗱:

𝘾𝙝𝙞𝙚𝙛 𝙤𝙛 𝙎𝙩𝙖𝙛𝙛: fixes whatever breaks
𝙁𝙤𝙪𝙣𝙙𝙞𝙣𝙜 𝙀𝙣𝙜𝙞𝙣𝙚𝙚𝙧: codes when crisis hits
𝙃𝙚𝙖𝙙 𝙤𝙛 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙋𝙧𝙤𝙟𝙚𝙘𝙩𝙨: CEO's to-do list owner
𝘼𝙙𝙫𝙞𝙨𝙤𝙧: grabbed coffee with the founder (twice)

[Joshua Pi'Rwot @pirwot]

𝙁𝙤𝙪𝙣𝙙𝙚𝙧𝙨 𝙘𝙝𝙤𝙤𝙨𝙚 𝙙𝙖𝙞𝙡𝙮 𝙙𝙞𝙨𝙘𝙤𝙢𝙛𝙤𝙧𝙩:

Will your product even work?

Cold calls to investors who might ignore you.

Endless 'no's in your inbox.

But that's the real startup job.

[Joshua Pi'Rwot @pirwot]

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗹𝗲𝗳𝘁 𝗳𝗼𝗿 𝘂𝘀?

IF

AI took 𝙘𝙤𝙙𝙞𝙣𝙜.
AI took 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜.
AI took 𝙐𝙄 𝙙𝙚𝙨𝙞𝙜𝙣.
AI took 𝙘𝙤𝙥𝙮𝙬𝙧𝙞𝙩𝙞𝙣𝙜.
AI took 𝙙𝙖𝙩𝙖 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨.
AI took 𝙜𝙧𝙖𝙥𝙝𝙞𝙘 𝙙𝙚𝙨𝙞𝙜𝙣.
AI took 𝙫𝙞𝙙𝙚𝙤 𝙚𝙙𝙞𝙩𝙞𝙣𝙜.
AI took 𝙞𝙢𝙖𝙜𝙚 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣.
AI took 𝙥𝙧𝙤𝙩𝙤𝙩𝙮𝙥𝙞𝙣𝙜.
AI took 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣.
AI took 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙨𝙪𝙥𝙥𝙤𝙧𝙩.
AI took 𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣𝙨.

𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗵𝗮𝘁 𝗔𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗧𝗔𝗞𝗘!

[Joshua Pi'Rwot @pirwot]

Building a business doesn't mean working harder than everyone.
It means making more uncomfortable decisions than everyone.

[Joshua Pi'Rwot @pirwot]

It’s great to have people who have been-there-done-that talk about their journey of failure and success.

Thank you for always welcoming us, Eve!

[Joshua Pi'Rwot @pirwot]

𝙎𝙤𝙡𝙤 𝙛𝙤𝙪𝙣𝙙𝙚𝙧𝙨 𝙠𝙣𝙤𝙬:

→ This journey rewires you.
→ You can spot others who've been through it, humbled, changed, still standing.
→ Once you're in, you only want to work with people who've survived the trenches too.

[Joshua Pi'Rwot @pirwot]

Building a business is more than profit, it's a spiritual journey. Every challenge grows your spirit, every win lets you give more to the world. Entrepreneurship is self-mastery in service of something bigger than yourself.

[Joshua Pi'Rwot @pirwot]

Forget chasing investors. When you create something customers crave, investors come knocking on your door. Build value first, then the money follows.

[Joshua Pi'Rwot @pirwot]

At some point in your life, you will learn that what differentiates you from the majority is your ability to:

1) Understand that there’s a problem.
2) Act fast enough to solve it, and, if it can’t be solved, manage it.
3) whether or not you solve and manage it, you need to learn from it.

I meet people whose major job is “meticulous identification of problems” and a rather callous approach to whether or not they should / can solve the problem.

1) You can only blame the govt so much.
2) You can only blame your parents / ancestors so much.

[Joshua Pi'Rwot @pirwot]

55 of 160 minutes go to their own business.

Teaching gets 35.

That is the course. https://t.co/yJhlaB6xV3

[Joshua Pi'Rwot @pirwot]

Want to unlock your true potential? Entrepreneurship isn't just an option, it's the path where your ideas, grit, and ambition turn into reality.

[Joshua Pi'Rwot @pirwot]

Success in entrepreneurship isn't just about hitting targets, it's about falling in love with the grind. You can't control every outcome, but you can master your systems, routines, and standards. That's real ownership.

[Joshua Pi'Rwot @pirwot]

https://t.co/jvcObUXI4R

[Joshua Pi'Rwot @pirwot]

𝙔𝙤𝙪𝙧 𝙥𝙞𝙩𝙘𝙝 𝙨𝙤𝙪𝙣𝙙𝙨 𝙘𝙡𝙚𝙖𝙧 𝙩𝙤 𝙮𝙤𝙪. 𝙏𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢.

𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝟵: 𝘸𝘩𝘺 𝘵𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘭𝘦𝘢𝘴𝘵 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘫𝘶𝘥𝘨𝘦 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘸𝘩𝘰 𝘸𝘳𝘰𝘵𝘦 𝘪𝘵.

If Story came back as your weak layer, the diagnosis probably felt wrong. You know exactly what you do. You can explain it fluently. You have explained it hundreds of times.

That is not evidence against the finding. It is the mechanism behind it.

𝗔 𝘀𝘁𝘂𝗱𝘆 𝘄𝗼𝗿𝘁𝗵 𝗰𝗮𝗿𝗿𝘆𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱.

In 1990 a Stanford graduate student named Elizabeth Newton ran an experiment simple enough to describe in a sentence. Participants were split into tappers and listeners. Tappers picked a well known song and tapped its rhythm on a table. Listeners guessed the song.

Before the guesses came in, tappers were asked to predict how often they would be understood. They were wildly optimistic. The actual hit rate was a small fraction of what they expected.

The reason is the interesting part. When you tap, you hear the song. The melody, the words, the arrangement, all of it playing in your head while your finger moves. The listener gets a sequence of knocks on a table. The tapper cannot imagine what the knocks sound like without the song, because the song will not switch off.

Chip and Dan Heath took that study and named the problem: the curse of knowledge. Once you know something, you cannot reconstruct not knowing it. And knowledge is not a thing you can voluntarily set aside for the duration of a sales call.

𝗪𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗸𝗻𝗼𝗰𝗸𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝗻 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

You say you help firms build growth systems. In your head that phrase carries eleven years of work, four painful client failures, the specific insight about sequencing you arrived at in 2023, and a clear picture of the exact firm you serve best.

𝑌𝑜𝑢𝑟 𝑝𝑟𝑜𝑠𝑝𝑒𝑐𝑡 ℎ𝑒𝑎𝑟𝑠 𝑘𝑛𝑜𝑐𝑘𝑖𝑛𝑔.

Worse, they will not tell you. They will nod, because admitting confusion feels like admitting incompetence, and then they will go and hire the competitor whose explanation they could repeat to their business partner without having to remember it. You never learn that the message failed. You learn that you lost on price, which is what people say when they cannot articulate why they went elsewhere.

𝗪𝗵𝘆 𝘁𝗵𝗲 𝘂𝘀𝘂𝗮𝗹 𝗳𝗶𝘅 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸.

The instinct is to try harder at explaining. Write a better paragraph. Add a diagram. Simplify the language.

That improves the tapping. It does not give you access to what the listener hears, and you are still the wrong instrument for judging the result.

𝐸𝑣𝑒𝑟𝑦 𝑑𝑟𝑎𝑓𝑡 𝑦𝑜𝑢 𝑤𝑟𝑖𝑡𝑒 𝑤𝑖𝑙𝑙 𝑠𝑜𝑢𝑛𝑑 𝑐𝑙𝑒𝑎𝑟 𝑡𝑜 𝑦𝑜𝑢. 𝐼𝑡 ℎ𝑎𝑠 𝑡𝑜. 𝑇ℎ𝑒 𝑠𝑜𝑛𝑔 𝑖𝑠 𝑝𝑙𝑎𝑦𝑖𝑛𝑔.

The only real fix is external. You need to hear your message come back out of someone who does not have your knowledge, and you need to resist explaining while they try.

𝗧𝗵𝗲 𝘁𝗲𝘀𝘁, 𝘄𝗵𝗶𝗰𝗵 𝘁𝗮𝗸𝗲𝘀 𝗳𝗶𝗳𝘁𝗲𝗲𝗻 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗶𝗻𝗴𝘀.

Find someone outside your industry. Not a colleague, not a client, not your spouse if your spouse has absorbed the business by proximity. Give them sixty seconds of your normal explanation, once, at normal speed.

Then stop talking and ask them to explain your business back to you as though they were telling a friend who might need it.

Do not help. Do not clarify. Do not say "well, sort of, but the point is". Write down exactly what they say, in their words, including the parts that make you wince.

That transcript is your actual message in the market. Not the one on your website. The one that survives transmission.

Most founders discover that one specific thing survives and everything else falls off. That surviving fragment is worth more than the paragraph you wrote, because it got through, and the discipline for the next quarter is to lead with it rather than with what you wish had got through.

𝗧𝗵𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 𝗹𝗶𝗺𝗶𝘁.

One listener is one data point, and a listener who is bored or distracted will fail the test for reasons that have nothing to do with your message. Do three, on separate days. If the same thing survives all three, that is a signal. If three different things survive, your message has no centre yet, and that is a different and more useful finding.

Also worth saying: clarity is not the whole of positioning. A message can be perfectly clear and still aimed at the wrong buyer, which is the subject of next Monday's letter. Clear first, correctly aimed second. In that order, because you cannot test the aim of a message nobody understood.

𝗬𝗼𝘂𝗿 𝗺𝗼𝘃𝗲 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. One listener. Sixty seconds. Write down what comes back.

𝗬𝗼𝘂 𝗮𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗶𝗳: Story was your weak layer and you believe your explanation is already clear.

𝗬𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗿𝗲𝗮𝗱𝘆 𝗶𝗳: you have not run the diagnostic. Twelve minutes: Your pitch sounds clear to you. That is the problem.

Edition 9: why the person least able to judge your explanation is the person who wrote it.

Thursday: the test, in one action, and the habit that guarantees you fail it.

Josh

[Joshua Pi'Rwot @pirwot]

In July our homepage took about 11 seconds to load. Underneath: an 11.6 MB photo, 26 plugins and 26,142 accounts that were never people. September: 44,500 Google appearances, 551 clicks. https://t.co/AE5x38WMsd

[Joshua Pi'Rwot @pirwot]

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Sell SOMETHING
TODAY
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[Joshua Pi'Rwot @pirwot]

Most founders wait to sell until the product is 'ready'. Big mistake. Early sales are about *you*: your vision, your energy, and the way you tackle their problems.

Get out there early, with mockups if you must. Learn fast. Sell yourself. Build from Day 1.