AWA digital

CRO & experimentation agency. Clients include Avis, Canon, Interflora, Nike

[AWA digital @AWA_digital]

Do stakeholders care about statistics in CRO?

Is it an interesting subject to them?

Hear from @itsme_jvt

[AWA digital @AWA_digital]

Is it ok to prove the revenue ROI of a CRO program to a Lead??

Hear from Jonny Green (CRO Expert)

#optimization #experimentation #abtesting

[AWA digital @AWA_digital]

How do eCom businesses benefit from CRO?

Hear from @itsme_jvt (CEO AWA digital)

''If you do CRO properly, then you will see it go up over time. But you may see it come down and revenue go up. And which one would you rather have?''

#optimization #abtesting

[AWA digital @AWA_digital]

Want a free copy of the AI Playbook for CRO and Experimentation?

Join the book launch live, in just 2 hours.

[Convert.com @Convert]

Experimentation + AI = LOVE? 💕

Well, turns out, yes indeed! And just like any relationship, it can get a bit tricky. 😅

But fear not, because @OptimiseOrDie, Marcella Sullivan, @iqbalacomics, and @itsme_jvt have poured their minds into a book that navigates the complexities of this powerful combo! 🤖🔬

The launch is TODAY, and it's live streamed https://t.co/ZVTqznwVaA

You'll get a FREE copy of the book if you join. 🎁

[AWA digital @AWA_digital]

What is CLTV?

How do you define this in practical customer terms?

Hear from Valentin Radu - ''CLTV takes into account the projected profit per customer down the line according to everything that happened or whatever period you've took into account from your database.''

[AWA digital @AWA_digital]

How do you leverage principles of behavioral psycholgy in test designs?

Hear from Jonny Green (CRO Expert)

#optimization #abtesting #experimentation

[AWA digital @AWA_digital]

There's a customer segment that buys a particular brand and they turn out to be more profitable than the average. How do you act on that? What do you do with that?

Here's a clip from our recent event (Practical Strategies To Improve CLTV) where Valentin Radu answers this qstn.

[AWA digital @AWA_digital]

What CRO mistakes should businesses watch out for?

Hear from CRO Specialist Javier Lipuzcoa

#Dtc #D2C #abtesting #ecommerce

[AWA digital @AWA_digital]

How do you advise teams where the senior leadership tells them to do personalization without further directives and no strategy?

Here's a clip from our event yesterday, where Sandeep Shah answers this question.

#optimization #abtesting #experimentation

[Johann Van Tonder @itsme_jvt]

How do we get to the "next level" in experimentation maturity?

Step 1: Stop focusing on ROI of experimentation.

[AWA digital @AWA_digital]

What are some common pitfalls and mistakes you see companies make when doing optimization?

Hear from David Sanchez (Head of Optimisation)

#optimization #experimentation #abtesting

[AWA digital @AWA_digital]

How do you communicate results to stakeholders?

Hear from Kagiso Tshaya (Project Engineer)

#optimization #abtesting #experimentation

[AWA digital @AWA_digital]

We asked several CROs about what methods they use to deal with certain scenarios.

Question: What safeguards are okay to put in place to ensure high-risk or business critical tests don't negatively impact key metrics?

Hear from Experimentation Consultant Nils Koppelman

[AWA digital @AWA_digital]

What are some steps to combat reluctance to testing?

Hear from David Sanchez (Head Of Optimisation)

#optimization #abtesting #experimentation

[AWA digital @AWA_digital]

How do you navigate internal teams dynamics?

Hear from CRO Consultant Ash Briscoe

#optimization #abtesting #experimentation

[AWA digital @AWA_digital]

How do you get buy-in for CRO from stakeholders?

Hear from Javier Lipuzcoa (CRO Specialist)

#optimization #abtesting #experimentation

[AWA digital @AWA_digital]

How critical is site performance as a foundation to CRO?

Hear from CRO consultant Ashley Briscoe.

"Everything added to a site even outside of testing has the potential to slow it down."

#optimization #experimentation #abtesting

[AWA digital @AWA_digital]

Internal politics: Which department decides what gets tested?

Hear from Ash Briscoe (CRO Consultant).

#optimization #experimentation #abtesting

[AWA digital @AWA_digital]

Who determines the culture of experimentation in an org?

Hear from Shawn David (Owner of AutomateToWin).

#optimization #experimentation #abtesting

[AWA digital @AWA_digital]

"It's not just about numbers, it's about letting clients know they're getting value from you."

Here's another clip from Experimentation Q&A ft Jonny Green (CRO Expert).

Question: How do you ensure your expertise brings value to any organization?

#optimization #experimentation