Ayomifull😻

Queen,👸
Scorpio.

[TherealAyo @ayodelepaul81]

I’ve since learned that customer loyalty isn’t about just selling a product or service—it’s about creating emotions worth coming back for.

How to Emotionally Lock In Your Customers

[TherealAyo @ayodelepaul81]

2. My logistics business failed because I focused on numbers instead of feelings. I chased new customers, ignoring the ones who could have become loyal. When the new ones stopped coming, my business collapsed.

[TherealAyo @ayodelepaul81]

1. Every transaction carries emotions—both for the customer and the business owner. Customers buy because they believe they’re gaining more than they’re giving up. But if they don’t feel emotionally satisfied, they won’t come back.

[TherealAyo @ayodelepaul81]

Dear Business Owners,

If you’ve been following my recent posts, you’ll remember two key lessons:

[TherealAyo @ayodelepaul81]

Bringing It All Together...

How to Emotionally Lock In Your Customers

A thread 📦

[TherealAyo @ayodelepaul81]

Dear Business Owners

APPEAL TO THE VALUE

A thread 📦

[TherealAyo @ayodelepaul81]

I received this book as a gift yesterday and have been eager to read it to explore its relevance to Nigeria and Africa

Dear Business Owners, I will be sharing insights from this book and practical ways to apply its principles to your business

I’m working on something exciting

[De Christian Life @DeChristianLife]

Every WOMAN must learn this ONE SKILL

[TherealAyo @ayodelepaul81]

So, in closing, I ask you: Will you continue to focus on the numbers, as I once did? Or will you start paying attention to your customers’ feelings, just as much as you focus on your processes?"

END OF THREAD

[TherealAyo @ayodelepaul81]

The comparison of the feelings customers want to feel and the feelings they actually feel, based on The Comeback Culture by Jason Young and Jonathan Malm

[TherealAyo @ayodelepaul81]

When you're dealing with people—and customers in particular—YOU'RE IN THE BUSINESS OF EMOTIONS.

Your product or service must resonate with the emotions of your customers. It’s this emotional connection that will ultimately determine whether they come back or not.

[TherealAyo @ayodelepaul81]

That was the key insight I missed. I was so focused on maintaining top-notch processes and chasing revenue that I overlooked the emotional satisfaction of my customers. As a result, I lost both the new customers and the ones who could have become loyal.

So, what’s the catch?

[TherealAyo @ayodelepaul81]

Neuromarketing research, including brain scan studies, reveals that emotional engagement activates the areas of the brain responsible for decision-making more strongly than rational processing does. Numerous other studies further support this finding

[TherealAyo @ayodelepaul81]

Many studies support this idea, including @kahneman_daniel renowned book "Thinking, Fast and Slow". One of the profound insights he shares is that 'customers prioritize how a product, service, or experience makes them feel over its functional benefits.'

[TherealAyo @ayodelepaul81]

Today, I’ve applied that lesson to my new business, https://t.co/qE0FnipfOo, and I’m here to share what I’ve learned: "How to make your customers keep coming back—even without knowing why."

[TherealAyo @ayodelepaul81]

like food suppliers and fashion retailers weren’t calling back. It wasn’t until the business failed that I realized what had gone wrong. I ran out of new customers, and the consistent ones I should have focused on didn’t stick around because they weren’t satisfied with my service

[TherealAyo @ayodelepaul81]

Some days, I received as many as 15 orders, while on other days, it was just 2. I was thrilled by the numbers and focused on cashing out, but I overlooked a vital segment of my customers—the ones with the potential to become consistent, repeat clients

[TherealAyo @ayodelepaul81]

In 2018, I started a logistics business. As a young man eager to make as much money as possible, I focused primarily on the number of orders I received each day...

[Ayomifull😻 @Ayomifull2]

@usedaraHQ 🌚😹