Ayodeji

I write for those who feel called to make a living in the world of ideas

[Ayodeji @Ayotheauthor]

Try your absolute hardest for 90 days in a row, and you'll never revert to your old, unmotivated self.

[Ayodeji @Ayotheauthor]

Stop worrying about audience size.

Start focusing on audience signal ratio.

If you have 50,000 followers, but you talk about ‘mindset,’ you have a big audience, but low signal — it’s broad and few people are buyers.

If you have 500 followers, but you teach AI to UX professionals, you have a small audience, but huge signal — 100% of your audience has a real need tied to your topic.

It’s now about HOW many followers you have.

It’s all about WHO is following you.

[Ayodeji @Ayotheauthor]

Your entire life is slipping through your fingers because you care what people think, even though nobody is even paying attention to you.

[Ayodeji @Ayotheauthor]

Hard pill to swallow:

Talent matters. Saying it doesn't is a feel-good lie that makes you play games you weren't wired to win.

You have an edge. Find it. Use it. Do something that's easy for you, but others find difficult.

[Ayodeji @Ayotheauthor]

https://t.co/j6HNq9teWK

[Ayodeji @Ayotheauthor]

You'll never make more money than your identity allows you to.

You have to brainwash yourself into making lots of money seem normal.

You do this by looking at examples of normal people like you who've managed to do it.

You're thinking too small.

[Ayodeji @Ayotheauthor]

You have to be careful who you take advice from.

Their goals might not be the same as yours.

Take Hormozi.

I was listening to this video today where he talked about direct response marketing vs. branding.

He said if you want to rich, use direct response.

If you want to get wealthy, build a brand.

He went on to talk about how you can't make 'big money' doing direct response and that if you want to build a business like Coca-Cola you should build a brand.

Alex sold a company built on direct response marketing for... $50 million dollars...

For someone like him, that's not a lot of money.

But to the rest of the 99.99% percent of the world, it is.

He advises to just jab, jab, jab, and jab some more without ever asking for a sale.

Yes, that works great if you are trying to build a private equity firm to a $10 billion valuation that only attracts inbound clients.

But if you're trying to hit $100K per month, you better start making some offers. Just like Alex did before he 'saw the light.'

Some gurus are too distant from you.

Take their advice with a grain of salt and do what they did when they were in your position instead of what they are doing now.

[Ayodeji @Ayotheauthor]

Writing 100 blog posts will teach you 10X as much as watching 100 hours of writing advice content.

Taking 100 sales calls will teach you 10X as much as watching sales videos.

Writing 100 pieces of copy will teach you 10X as much as reading copywriting books.

[Ayodeji @Ayotheauthor]

All the stuff it takes to win is super boring:

- Mind numbing outreach volume
- Doing customer interviews to perfect your product
- Watching recordings of your sales calls to improve your skills
- Tracking all of your numbers meticulously
- Legitimate market research
- Focusing on the back-end delivery
- Studying the craft relentlessly

If you're willing to tolerate the pain of being bored, you will win.

[Ayodeji @Ayotheauthor]

The legendary copywriter Gary Halbert says the number one key to making money is having enthusiasm for what you do.

Money alone isn't a big enough carrot for most people.

You could dispassionately assemble a cashflow business with brute force -- and some people do -- but for most of us, there has to be some passion involved.

Has to be derived from intellectual curiosity, tastes, or at least a problem we find genuine interest in solving.

[Ayodeji @Ayotheauthor]

You'll make more money when you realize being a content creator and a business owner are two separate skills.

You should spend 80 percent of your time building a business:

- Creating offers

- Working leads

- Improving product/service

And 20 percent on content

[Ayodeji @Ayotheauthor]

The best way to build your desired future is to stop thinking about the future and focus on doing the best with what you have right now.

Stop creating this 10-page business plan for the next 5 years of your future.

Instead, make today your masterpiece.

[Ayodeji @Ayotheauthor]

The best 'content marketing' strategy is to pull from outside of the creator ecosystem and bring those insights to the timeline.

Read obscure and random books instead of your competitor's posts.

Go do stuff in real life and report back to the digital world.

If you're going to swipe content frameworks, swipe them from other niches outside of your own.

[Ayodeji @Ayotheauthor]

You think you have a skill issue.

The real problem? Your skills are attached to the wrong vehicle.

Classic example: You run a marketing agency and you're good at what you do, but you're targeting bad businesses that won't succeed no matter how good your marketing is, when you should instead help already successful businesses make more.

[Ayodeji @Ayotheauthor]

Success is time traveling: You can go back in time and right all of your wrongs by winning now. Winning now changes what the past means to you. It will become a necessary part of the plot that leads to your eventual victory.

[Ayodeji @Ayotheauthor]

Your tastes and interests are blueprints.

They are not random. You like the things you like for a reason. You have been ordained to pursue these interests. If you follow your natural desires and inclinations, life will become magical.

[Ayodeji @Ayotheauthor]

Gratitude isn't just about being thankful for the things you've received or the good fortune you've been granted.

It's a practice to develop contentment in ANY circumstance.

I use the word practice because gratitude is something you have to train yourself to feel.

Stuck in traffic? Be grateful you have a car.
Bad night's sleep? Be grateful you woke up.
Going through a struggle? Be grateful for the lesson it teaches.

You can find a silver lining in almost any circumstance.

[Ayodeji @Ayotheauthor]

The circumstances of your life are a mirror of your self-worth.

[Ayodeji @Ayotheauthor]

Every day is a moment to pull the handle on the slot machine of life.

You never know what can happen. You could meet your future spouse, stumble onto a million-dollar business idea, or it could just finally be the day where everything clicks and you go on your hero run.

Embrace serendipity and be open to receiving good fortune.

[Ayodeji @Ayotheauthor]

If you want to "take more shots," in life and put yourself out there more, here's what you must understand:

The point of "shooting your shot" isn't to make the shot.
The point of shooting your shot is shooting your shot.

In a world of people who are terrified of going for what they truly want...

The act of doing so automatically makes you a winner.