Ken Lempit

Austin Lawrence Group, a B2B strategy, online and inbound marketing agency. We'll make you rich (and optionally famous).

[Ken Lempit @B2BG2]

SaaS Buyer Experience is More Important than Lead Generation and MQLs - Reducing friction in SaaS buyer experience during their research means new ways to measure marketing - and natural alignment between sales and marketing.
https://t.co/FntIPbMj5B

[Ken Lempit @B2BG2]

The CMO as a Servant Warrior, Armed with Data - Neil Becker of Behavox
https://t.co/k7kTr9NelE

[Ken Lempit @B2BG2]

SaaS Backwards Episode 13: Harnessing the Power of Community and Pivot from Services to SaaS - On this episode of SaaS Backwards, Ken interviews Terry Sydoryk, CEO of Chaordix, a SaaS that helps brands to build communities with their end users.
https://t.co/f2pxGtcUna

[Ken Lempit @B2BG2]

About to close a VC round? This episode of SaaS Backwards features an enlightening conversation w Michael Richardson, founder & managing director of @TechAzurLLC. We drill down deep into what it takes to build a scalable #SaaS. Listen here.
https://t.co/6QAck56J82

[Ken Lempit @B2BG2]

The #HubSpot flywheel model explains the momentum gained when your company is aligned around the mission of providing a high-quality, positive customer experience through the sales, marketing & customer service process. We break it down in this post.
https://t.co/uQEaGtZnHL

[Ken Lempit @B2BG2]

Top 10 Reasons Why You’re Failing to Convert Leads into Customers
https://t.co/XzmQ0ifHMB

[Ken Lempit @B2BG2]

Defining the Future of Meetings and Conferences - How Aventri CEO Jim Sharpe not only pivoted the business to online events but is now helping define what the future of meetings looks like with customers. #pivot #saas #ceo #cmo #conferences
https://t.co/5XWe6hRPD6

[Ken Lempit @B2BG2]

Scaling your SaaS beyond your rolodex (dating myself, I know) means building out marketing and sales infrastructure. This post looks at what works post-predictable revenue. How can you help SDRs to succeed? #saas #ceo #cmo #b2b #sdr #marketing
https://t.co/xXXBvnfqNV

[Ken Lempit @B2BG2]

If an investor group hands you a check for $8 million, would you be prepared? The clock starts ticking as soon as the check is deposited.

#saas #saasceo #saasmarketing #vc
https://t.co/ivSI2iM6zK

[Ken Lempit @B2BG2]

The Right Way to Follow Up on Inbound Leads - Inbound lead handling is best thought of as an extension of account-based-sales, where leads indicate intent and interest at an organizational level
https://t.co/kydpQecSGg

[Ken Lempit @B2BG2]

https://t.co/GNqR1GifgJ

[Ken Lempit @B2BG2]

Supercharge your sales pipeline with content that speaks directly to your prospects' problems. Learn more in our latest blog post. #contentmarketing #salesenablement

https://t.co/QUw0hdFcPq

[Ken Lempit @B2BG2]

Cover your flank as a new SaaS CMO
https://t.co/es8FwpIMtY

[Ken Lempit @B2BG2]

7 Things You Can Do NOW to Reduce SaaS Churn in the Pandemic - How can you reduce churn as we work through the pandemic? Seven strategies for SaaS companies that can be implemented now to reduce churn. #saas #churn #cmo #softwareindustry #CTO
https://t.co/8whL4FuTr2

[Ken Lempit @B2BG2]

Six Reasons Why Your Website Isn’t Generating Enough (Sales) Leads - Recommendations based on reviewing hundreds of sites.
https://t.co/KIY4165AlO

[Ken Lempit @B2BG2]

SaaS founders make great product managers... until they don't. If you're a SaaS CMO candidate, you should ask about product management for insight into the management style at a potential employer and to gauge its future prospects. #CMO #SaaSMarketing
https://t.co/csmd0cRoLD

[Ken Lempit @B2BG2]

Has COVID-19 Infected the Predictable Revenue Model?
https://t.co/YwWehoeKuu

[Ken Lempit @B2BG2]

How does a 60-plus-year-old print directory company shift to a #SaaS model? Read on to learn how a total review of its marketing, sales & customer success initiatives helped @ColeInformation meet its customer needs and support future growth.
https://t.co/qJD7zqY8Lk

[Ken Lempit @B2BG2]

Nearly every B2B CMO is under pressure to generate leads. Less than one percent of B2B leads ever convert into customers. New strategies are needed. Read more in our latest blog post. #b2bmarketing #leadgen
https://t.co/KJzy0udy29

[Ken Lempit @B2BG2]

B2B Marketing: What’s the Mission as We Recover from the Pandemic?
https://t.co/JbvyeYfnQm