By connecting intent data with verified household and geographic insights, marketers can build far more accurate audiences for targeting, prospecting, and campaign optimization.
Smarter data means smarter outreach.
Is expertise quietly hurting your marketing message? It sounds counterintuitive, but deep industry knowledge can make brands harder to understand. The goal isn't to make you sound smart, but communicate value that your audience immediately understands.
https://t.co/8Wk9lOO4DN
We're proud to have been recognized again in 2026 at the AMA Iowa Nova Awards!
A big shout out to our clients and team members who make our work in data-driven marketing both possible and meaningful every day.
Historically there's been many reasons TV advertising wasn't in most business' marketing mix. It was expensive, broad, hard to measure. Streaming changed that, and credit unions are among the industries capitalizing on it. https://t.co/251oGvUCYk
Marketing inefficiency often comes down to targeting.
Broad audiences waste impressions, budget, and time. Data-driven audience strategies make it possible to identify high-value consumers before your campaign even begins.
We don't think about our purchases as statements about identity. But, that’s exactly what they are. Purchases often reflect values and priorities. Purely relying on demographics can fall short. Lifestyle data uncovers motivation behind buying decisions: https://t.co/pEMbc3S3Rg
Here's our top 3 data prep steps and actionable checklist to keep things fresh and accurate. Have you given your data some love lately? (If it's looking a little neglected, we can help.) https://t.co/xvJrpRaEOg
What motivates your customers? Logic? Emotion? Value? Without understanding this, you'll miss a critical piece of information in how they’ll decide to do business with you. Check out our article for more information about consumer decision-making styles. https://t.co/p9jne7NdhJ
According to a recent study, only 35% of marketers meet a basic benchmark of foundational marketing knowledge.
Would you pass the test? https://t.co/rfCsed6m6i
Marketers craft the story, but data fuels the plot.
First-party, contextual, geographic, and behavioral data are important elements of creating a narrative that sticks with audiences and moves them to action. https://t.co/PuW6DeYg9S
Personalization isn’t just about your marketing message, it’s about your customer's journey to making a decision. Different decision-making styles need different paths to purchase. Read more: https://t.co/TsBR3xAQk3
Marketers take pride knowing their audience. But what we really “know” often boils down to a few obvious things: geography, past purchases, and maybe age. But these don't explain the “why” behind customer decisions. Read more: https://t.co/Lyv3ExQHXF
Viral attention may create momentum, but brand equity is what sustains it.
What separates brands that recover from those that don’t, often comes down to consumer trust built over time. https://t.co/PZa9nDuzIX
They say in life, that timing is everything--and this is key to intent marketing. It aligns your marketing research with the real-time online behaviors that indicate buying intent. So, you're just accelerating a purchase decision already in process. ➡️ https://t.co/HTYDuU79IW
Are you a data owner, or activator? This article from Experian (B2E is an Experian Strategic Marketing Services partner) explains the important shift from data collection to data connection.
https://t.co/8q1lLF2bzY
Predictive analytics may seem like magic, but actually, it’s math. The math only works when the data is good.
Our article breaks down three simple but powerful data prep steps every marketer should take before diving into predictive analytics. https://t.co/LNREOz7xtV
Predictive analytics may seem like magic, but actually, it’s math. The math only works when the data is good.
Our article breaks down three simple but powerful data prep steps every marketer should take before diving into predictive analytics. https://t.co/dfJCeQBt2j
Online research. Content downloads. Life event triggers.
This isn't passive information - these are buying signals. You need the total picture to know exactly when and how to capture these buyers.