Brendon Arnold

Sherwood Hockey Brand Lead. Connecting the dots while colouring outside the lines. Views expressed are my own.

[Brendon Arnold @BAcertified]

https://t.co/MawTtwehyt

[Brendon Arnold @BAcertified]

@rachelhopmayer 😉#TeamSherwood @sherwoodhockey

[Rachel Hopmayer @rachelhopmayer]

I don’t know how a hockey stick ended up in the #Bills locker room, but it needs to stay there 😂

[The Hockey News @TheHockeyNews]

𝗜𝗻 𝘀𝘁𝘂𝗱𝗶𝗼 𝗡𝗢𝗪! with Brendon Arnold chatting about @sherwoodhockey star @TKACHUKycheese_!

[Sherwood Hockey @sherwoodhockey]

We’re thrilled to announce top NHL prospect, Quinton Byfield, is the newest member of Team Sherwood.

Welcome to the squad, Q!

We’ll be glued to our screens Oct 6th.

#UnlockTheGame

#NHLDraft

[Brendon Arnold @BAcertified]

Want to tell your audience how to practice “good hygiene” to help prevent the spread of #COVID19? @CommunicateHlth can help: https://t.co/ZYQl4oIzPW #communicateCOVID

[Brendon Arnold @BAcertified]

#tgs_ua it seems like @UnderArmour has come full circle. Started with grit and sweat, and now you’re back. Are you able to speak about the middle part of this journey that focused on ballet, high end fashion, music, etc.

[Brendon Arnold @BAcertified]

#TGS_CHIP You mentioned that @lululemon started with fanatics. Do you think the sustainability movement could be treated the same, where you start with fanatics in that movement and let that manifest organically (mind the pun)?

[Brendon Arnold @BAcertified]

How much does the Mothership interject into Rouge’s strategy re: culture and training? #gatheringrouge

[Brendon Arnold @BAcertified]

Club Med’s best sponsorship...ever #900 #GatheringTony @tonyhawk

[Brendon Arnold @BAcertified]

#Gatheringm&m Talk about humour. Humour being a key pillar to the brand, what advice would you give to a brand looking to use humour in their approach?

[Brendon Arnold @BAcertified]

Retailers and sports franchises have a similar obstacle: Online VS Brick and Mortar & In-arena VS Broadcast. Is experience and value the answer across the board? #gatheringlakers

[Brendon Arnold @BAcertified]

#atthelakersgame banana boat crew showdown! @KingJames @DwyaneWade @barstoolsports

[Sport Chek @SportChek]

From coast to coast our hearts and thoughts are with the Humboldt Broncos and the entire community impacted by this horrible tragedy.

[Brendon Arnold @BAcertified]

#gatheringsnickers incorporating humour into marketing is always risky business, but snickers always seems to pull it off. What is your advice for other brands that are thinking of incorporating humour?

[Brendon Arnold @BAcertified]

#gatheringbeats how has the @beatsbydre culture changed/shifted since being acquired by @apple?

[Brendon Arnold @BAcertified]

#gatheringbeats loving the Cement 4's Jason!

[Brendon Arnold @BAcertified]

#gatheringplaystation being a gaming system brand, how do you walk the fine line between promoting time in front of the screen and physical activity for youth?

[Adrian Wojnarowski @wojespn]

As Cleveland remade its roster with young, athletic wing players, organization gave him a chance to return home to Miami and worked out a deal to send him back to the Heat, league sources tell ESPN.

[Adrian Wojnarowski @wojespn]

Cleveland is trading Dwyane Wade to Miami, league sources tell ESPN.