Barsha Sarkar

[Barsha Sarkar @BarshaS40106663]

@dodicxbt @brockpierson Did, your turn

[Singh @imsehej]

was smoking cigars with an indian millionaire at 4am at night and he taught me something about business no one else could

we're sitting on his terrace overlooking the city

he's on his third cigar, i'm barely through my first

and he says something that completely rewired how i think about making money

"sehej, you know why most business owners stay broke?"

i'm thinking he's gonna say some shit about mindset or work ethic

but instead he goes "they're solving the wrong person's problem"

let me break down what he meant because this is fucking critical

most entrepreneurs pick their business based on WHAT THEY KNOW

"i'm good at marketing so i'll do marketing agency"

"i know how to code so i'll build apps"

"i understand fitness so i'll be a coach"

rtarded shi

knowing how to solve a problem doesn't mean there's money in solving it

here's what he told me that night

"rich people don't get rich by being good at things, they get rich by solving expensive problems for people who can afford expensive solutions"

he said the business formula isn't SKILL × EFFORT

it's SKILL × PROBLEM PRICE × MARKET SIZE

you can have incredible skill and work 80 hours a week

but if you're solving a $500 problem for broke people you'll never scale past $200k

his entire empire was built on this principle

he didn't ask "what am i good at"

he asked "who has a lot of money and a painful problem they'll pay a fortune to solve"

then he learned how to solve that problem

backwards from how everyone teaches it

he gave me the framework he uses to pick businesses

PROBLEM PRICE - what would someone pay to solve this problem

broke college students pay $50 for solutions

struggling solopreneurs pay $2k for solutions

profitable businesses pay $50k for solutions

enterprise companies pay $500k for solutions

same effort, different price point, that's your leverage

BUYER SOPHISTICATION - how much do they understand about solutions

sophisticated buyers pay more because they know value

unsophisticated buyers want cheap because they can't see difference

sophisticated buyers in pain are DREAM customers

they know exactly what they need and they'll pay premium for precision

CONSEQUENCE OF INACTION - what happens if they don't solve this

minor annoyance = low urgency = low price

business survival = high urgency = high price

legal liability = extreme urgency = extreme price

the more expensive the consequence the more they'll pay for prevention

he said most people pick businesses with HIGH SKILL REQUIREMENT but LOW PROBLEM PRICE

they become incredibly good at solving problems nobody wants to pay much for

that's the trap

the millionaire move is picking businesses with HIGH PROBLEM PRICE and learning whatever skills are needed

doesn't matter if you're not the best yet

what matters is you're solving a $50k problem not a $500 problem

here's how he applied this in his own business

he didn't start with his expertise, he started with market research

talked to business owners making $5M+ per year

asked them "what's the most expensive problem you have right now"

they said regulatory compliance and risk management

he had ZERO experience in that space

but he knew that problem cost companies millions if unsolved

so he spent 6 months learning everything about compliance

hired experts, got certified, built systems

then sold compliance solutions for $100k+ per engagement

could've taken his existing skills and built a $300k/year agency

instead he learned new skills to solve $100k problems and built an $8M/year business

that's the difference

most people optimize for WHAT THEY KNOW

millionaires optimize for WHERE THE MONEY IS then learn what's needed

he finished his cigar and said

"in 10 years you'll either be incredibly skilled at solving cheap problems or moderately skilled at solving expensive problems, one makes you comfortable, the other makes you fucking rich"

that conversation changed everything for me

i stopped asking "what am i good at building"

started asking "what expensive problem can i solve for people with money"

stopped building businesses around my skills

started building skills around expensive business problems

if you're grinding 60 hours a week and still making $5k/month

you're probably solving cheap problems really well

the fix isn't working harder or getting better at your skill

the fix is CHANGING WHAT PROBLEM YOU'RE SOLVING

find people with money and painful problems

learn how to solve those problems

charge accordingly

that's the formula the indian millionaire taught me at 4am

and it's why some people work half as hard and make 10x more

they're not smarter or more talented

they're just solving more expensive problems

[Barsha Sarkar @BarshaS40106663]

@JobFound5 I'm interested

[Barsha Sarkar @BarshaS40106663]

@JobFound5 Interested

[Barsha Sarkar @BarshaS40106663]

@i_mAfridi 29

[Barsha Sarkar @BarshaS40106663]

@sesthegreat_ 48

[Barsha Sarkar @BarshaS40106663]

@lady_valor_07 -5

[The Best @TheBestqueenx]

This person was in a serious accident. Fortunately, he was wearing an Apple Watch, which constantly monitors vital bodily functions such as blood pressure, pulse, and even falls.

The watch automatically placed an emergency call to rescue its owner, pinpointing his location on a map and sending an alert message to his son: "Your father has been in an accident: I called an ambulance and you too because you're on his emergency list."

When the son arrived at the scene, he found that the ambulance had already taken his father to the emergency room thanks to the automatic call, and that he had been rescued. This is a great example of how technology can be a blessing, not a curse.

It all depends on how humans use it...

[Barsha Sarkar @BarshaS40106663]

@IAmPascio INVITE

[Barsha Sarkar @BarshaS40106663]

@otokyo Cricket

[Barsha Sarkar @BarshaS40106663]

@Theonenameddamn Anything other than 50 shades of grey isn't worth mentioning

[Barsha Sarkar @BarshaS40106663]

@natsgoingnutss My goodness i thought I was abnormal 😆😆😆😆

[Barsha Sarkar @BarshaS40106663]

@HeisRavers @grok I'll get it

[Barsha Sarkar @BarshaS40106663]

@VastGG Vast

[Barsha Sarkar @BarshaS40106663]

@LifeMathMoney @smashbaals I was about to say the same 🤣
Joy maa kali🙏

[Barsha Sarkar @BarshaS40106663]

@A_K_Mandhan Bangladesh

[Barsha Sarkar @BarshaS40106663]

INSANE... Best feature ever

[Elon Musk @elonmusk]

Try tapping the Grok logo on the upper right of any post for instant analysis

[Barsha Sarkar @BarshaS40106663]

@the_dream_saver 😂😂

[Barsha Sarkar @BarshaS40106663]

@Naam_kafi_hai Barsha Sarkar

[Barsha Sarkar @BarshaS40106663]

The state is in debt... Govt employees aren't getting salaries