Signs of high cortisol:
1. Skin tags
2. Waking up at night
3. Belly fat
To lower it:
• Fix sleep
• Stop late caffeine
• Meditation/Breathwork
• Fix magnesium deficient (80% people are lacking)
This is what I use for my nervous system�Signs of high cortisol:
1. Skin tags
2. Waking up at night
3. Belly fat
To lower it:
• Fix sleep
• Stop late caffeine
• Meditation/Breathwork
• Fix magnesium deficient (80% people are lacking)
This is what I use for my nervous system👇
This is dope. People buying from ChatGPT. Took me 5 minutes to add the correct product info and searches. I get a crazy volume of google searches, so I figured why not optimize this channel. Kinda cool👍
everyone tells you to spy on competitors’ ads but never shows you how.
so today, I'm gonna drop our entire competitor research process.
here’s how to reverse-engineer any brand’s google ads strategy in 10 min: 🧵
We have a wellness brand doing £1M/month.
They hit that number in under 60 days.
Scaling entirely on Meta. Fulfillment from China with 12-day shipping.
Refund rate is under 0.1%.
The product is over a century old. Your grandmother probably used it.
They just found a new reason to sell it.
Ancient product. Fresh mechanism.
Introducing Stack.
The AI operating system that lets accounting firms take on more clients without hiring. Learns your firm's process, runs the close, posts the journals. Fully auditable.
We’re living through the biggest shift in accounting since the spreadsheet.
There’s this tool called Motion people use for ad analytics. $500-1k per month.
I’ve figured out that if you keep a structured database of your ads (hooks, UGC creator, pain point etc) you can use the meta Claude connector to recreate this for yourself for basically free
Update on the ecom biz. We’re still only running 1 product in 3 colours (so 3 SKUs).
Annualising our revenue from the last month we’ve just crossed over the $700k pa mark.
Immediate priority is launching an impulse add on type item to improve AOV
The Rosabella team knows how to make an Amazon main image that sells.
They’re using the card hack to add 3 callouts that highlight their unique selling points (and they’re legible on mobile).
TikTok Shop is what’s driving most of their demand, but a strong main image like this is what helps them maximize their conversions.
Breakfast at a Vegas mastermind last month. 41-year-old guy at my table I'd never met. Doing $2.4M/month on a digestive enzyme for people 40+ with acid reflux. Started 4 years ago.
Asked him what shifted growth from $400K/month to $2.4M/month over 18 months.
He said one sentence: "I stopped trying to sound credible and started sounding angry."
For 2 years he ran ads with the same playbook as every other gut health brand — doctor talking heads, clinical citations, scientific ingredient breakdowns. Hit a ceiling at $400K/month and couldn't break through it for 8 straight months.
Then he tested an ad where a 50-year-old guy in a kitchen yells about Tums for 90 seconds. "I've been eating these like candy for 10 years and my heartburn is worse than it's been my entire life. They're not designed to fix anything. They're designed to keep you buying them." No product mention until second 71.
Hit $13K/day in the first 2 weeks. He's now produced 35+ ads in the same angry-guy-in-a-kitchen format. Pulled his brand on GetHookd to scan the lineup. Counted 23 active variations. Different actors, different specific complaints, all built around righteous anger at the antacid industry. Refund rate 3.8%. AOV $74.
His insight: in any category dominated by complacent legacy brands, the founder who's allowed to be angry on camera wins. Anger reads as honest. Polish reads as marketing.
Everyone should have an online ecom store that makes $30k+/month.
Sadly, 99% of people don’t know where to start.
Here’s how to begin building in the next 30 days:
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