Baseline

One platform for your entire facility. Scheduling. Payments. Teams. Websites. Built from the ground up for Baseball business.

[Baseline @Baseline_Pro]

4 to 8pm holds 62.5% of all lesson hours. Everything else waits until the last kid goes home.

Friday 9/4, 11:15am CT: Zack Ladner and Joseph Berger on what to hand off to AI. Live demos, then Q&A.

RSVP: https://t.co/f3lvXPGvtX

#YouthSports

[Baseline @Baseline_Pro]

26% of a trainer's new clients never book lesson two.

Rebook in the building, while the parent is still standing there.

Continuing should be the default, not a decision.

https://t.co/blTf5woV86

#YouthSports

[Baseline @Baseline_Pro]

Two-discipline trainers out-grew specialists by ~18 points of season-adjusted book change this year.

Generalists carry 51 clients a year against 23.5, same rate.

Add a second discipline before a second building.

https://t.co/blTf5woV86

[Baseline @Baseline_Pro]

In our cohort, about a third of regular trainer relationships ended within a year. 79% of clients train with one coach at their facility.

When the coach leaves, does the athlete's history leave too?

Keep the record in the building.

https://t.co/dQ9FXhCeTM

[Baseline @Baseline_Pro]

Group training returns $0.72 per square foot per hour. A private lesson, $0.17.

94% of $1M+ facilities run group training. 53% of everyone else does.

Same prime hour. Four times the revenue.

https://t.co/CgmZy1hthY

[Baseline @Baseline_Pro]

By region: Northeast $107, West $100, South $94, Midwest $92.

National median $97.15 an hour across 198 facilities in our cohort.

15 dollars, end to end. Lesson pricing is a trade norm, not a local market.

https://t.co/blTf5woV86

[Baseline @Baseline_Pro]

The median trainer keeps 24% of new clients past 90 days. 26% never book a second lesson.

The second booking is the whole ballgame, and documented progress is what makes it an easy yes.

Show the work.

https://t.co/dQ9FXhCeTM #AthleteDevelopment

[Baseline @Baseline_Pro]

A year in an established lesson book, season-adjusted:

17% doubled
27% held steady
13% cut in half
14% went to zero

Among the books that survived, the spread runs -61% to +192%.

Build a bench, not one hero.

https://t.co/blTf5woV86 #SportsBusiness

[Baseline @Baseline_Pro]

Tomorrow: Sports facility marketing 101.

Most facilities do not have a marketing problem. They have an attribution problem.

Digital, paid, local, and retention. 11:15am CT with Collier Buttgen.

https://t.co/R4BedmZqSP #SportsBusiness

[Baseline @Baseline_Pro]

Hitting $105/hr. Pitching $106. Catching $104. Fielding $106.

Discipline barely moves lesson price. Only strength sells cheaper, around $84.

What moves a lesson P&L is the split and the format.

https://t.co/blTf5woV86 #SportsBusiness

[Baseline @Baseline_Pro]

62.5% of lesson hours start between 4 and 8pm on a weekday.

A trainer's sellable week is about 20 hours. The median lesson trainer delivers 3.3.

Only 4.4% average 15 or more.

Not a hustle problem. A calendar problem.

https://t.co/blTf5woV86 #YouthSports

[Baseline @Baseline_Pro]

New webinar: Sports facility marketing 101.

Digital, paid, and local strategies to fill a building and keep it full.

Friday 8/14, 11:15am CT, with Collier Buttgen of Facility Coach.

https://t.co/R4BedmZqSP #SportsBusiness

[Baseline @Baseline_Pro]

Registration paperwork is lighter than its reputation.

Median team asks 4 questions.
29.6% ask none at all.
Median contract: 573 words.

Completion barely moves. The wall is the payment screen.

https://t.co/bI7pIQZDtn #ClubSports

[Baseline @Baseline_Pro]

A parent who opens a team registration link finishes in a median of 19.4 minutes. 46.6% are done in under 15.

The four-figure decision was made long before the link.

https://t.co/bI7pIQZDtn #YouthSports

[Baseline @Baseline_Pro]

Online team dues collect at 98.2% of dollars.
Offline cash and check: 83.6%.

Inside the 94 clubs running real volume on both rails, the gap is still about 10 points.

The rail decides it.

https://t.co/bI7pIQZDtn #SportsBusiness

[Baseline @Baseline_Pro]

Roster completions by month, 2025 cohort:

July 5,629
August 5,108
April 426

Two months build 43% of the year. You are in the second one right now.

65,408 roster spots analyzed: https://t.co/bI7pIQZDtn #YouthSports

[Baseline @Baseline_Pro]

This month we shipped churn prediction (26 variables, 76% back-tested accuracy) and MRR forecasting.

For facilities already on Baseline, none of it costs extra.

Transaction-based pricing means we get paid when you collect. https://t.co/mw6mIPuQKR #SportsBusiness

[Baseline @Baseline_Pro]

Specialist-heavy trainer teams: $69,894 median 6-month revenue.
Generalist teams: $37,780.

1.8x. Families don't book training. They book a fix for the 60 time or the swing.

Name the specialty. https://t.co/dQ9FXhCeTM #AthleteDevelopment

[Baseline @Baseline_Pro]

At the median facility, a paid lesson hour grosses $91 per space-hour. A paid rental hour grosses $45.

Median trainer split: 50%.

So the house keeps about $45 either way.

Net the split before you compare lines: https://t.co/EbJQX9SGsL

[Baseline @Baseline_Pro]

Median established sports facility, prime time:

Average hour: 19% full
Busiest hour of the year: 100% full

2 in 3 sell out at least one prime hour a year.

Spiky, not empty. 888k bookings: https://t.co/EbJQX9SGsL #SportsFacilities