Baymard Institute

150,000+ hours of large-scale UX research. Follow Baymard to be notified about our free UX research articles where we "leak" some of these test findings.

[Baymard Institute @Baymard]

🛒Manual address entry is still a major source of checkout friction. ⤵️

Our latest research highlights how ZIP code auto-detection triggered as soon as the final digit is typed can reduce typing errors. 👉https://t.co/SOVSZ7Yvzf

#UXDesign #EcommerceUX #CheckoutOptimization #FormDesign #UserExperience #UX #UXResearch #checkout

[Baymard Institute @Baymard]

📚 Are educational reading and book sites failing readers and book buyers? Our latest UX benchmark dives deep into how 7 top educational reading & book sites perform — and the results are surprising: most sites have poor or mediocre overall UX performance.

Check out the full 2025 benchmark here.👉https://t.co/t4rX7Z7bXZ

#UXResearch #EcommerceUX #Education #Publishing #DigitalExperience #UX

[Baymard Institute @Baymard]

🚛 🛒  Our latest benchmark of Grocery UX reveals that all sites have severe UX issues, leading to users abandoning their Grocery shopping experience. Here are 4 UX best practices we identified during benchmarking. 👉 https://t.co/7IvPDezBw1

#UXDesign #GroceryEcommerce #EcommerceUX #UXResearch #DigitalGrocery #Baymard #UXBenchmark

[Baymard Institute @Baymard]

🚫 Homepage ads often backfire.
During our large-scale usability testing, we observed that early homepage promotions can overwhelm users, distract from key categories, and disrupt the critical orientation phase (especially on mobile!📱). 👇

#UXDesign #UserExperience #EcommerceUX #HomepageDesign #MobileUX #UXStrategy #UXBestPractices #BaymardResearch #UXAudit #DesignDecisions #ProductDesign #Accessibility #UXTips #DigitalExperience #ConversionOptimization #UX

[Baymard Institute @Baymard]

We’ve released a new UX benchmark of 5 small catalog direct-to-consumer sites with over 2,500 UX performance scores and 1,700 best practice examples. ⤵️
https://t.co/v8K9TlCeHV

#UXDesign #UserExperience #UXResearch #UX

[Baymard Institute @Baymard]

🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Apply here: https://t.co/34EnMLUNfy

📆 Deadline is August 3rd, 2025 (end of day).

🤝 If this job isn’t for you but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you one year's access to a Baymard Core plan (normally $2,388/year).

#UXDesign #ProductLead #RemoteJobs #HiringNow #i4emploi #ProductJobs #RemoteTechJobs #WomenInTech #RemoteWork

[Baymard Institute @Baymard]

🚀 We're hiring! We are looking for a Product Lead (full-time, remote). Deadline is August 3rd, 2025 (end of day). 👉 Apply here: https://t.co/34EnMLUNfy

👥 If this job isn’t for you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a one-year access to a Baymard Core plan (normally $2,388/year).

#UXDesign #ProductLead #RemoteJobs #HiringNow #i4emploi #ProductJobs #RemoteTechJobs #WomenInTech #RemoteWork

[Baymard Institute @Baymard]

💼✈️ Planning a redesign of your travel accommodations or tours & experiences site? Our latest guide highlights 5 key UX best practices for improving booking flows. ⤵️ https://t.co/BIyYy5eTXr

#UX #TravelTech #ecommerce #UXDesign

[Baymard Institute @Baymard]

Still incorporating "Apply" or "Save" buttons in your checkout forms? 🛒 During testing, users often overlooked or misinterpreted inline “Apply” or “Save” buttons, resulting in form errors, redundant input, and potential checkout abandonment. ⤵️

#UXDesign #EcommerceUX #FormDesign #UX #ECommerce

[Baymard Institute @Baymard]

🛍️ Are users bouncing off your homepage before even exploring your site? Check out this UX best practice backed by over 150,000 hours of large-scale user testing. ⤵️

#UXDesign #EcommerceUX #UXResearch #UX

[Baymard Institute @Baymard]

Our latest Mobile UX Benchmark shows a significant improvement in e-commerce mobile UX 📱 compared to 2024. Yet, the majority of sites still rate as "mediocre". We’ve uncovered 9 common UX pitfalls that continue to undermine the mobile experience.⤵️
https://t.co/17xfA220tV

#UXDesign #MobileUX #EcommerceUX #UX #UXResearch

[Baymard Institute @Baymard]

We’ve released a new UX benchmark of 7 merchandise and print-to-order sites with over 3,100 new industry-specific UX performance scores and 2,300 best practice examples. ⤵️
https://t.co/6e6ZgXChZF

#UX #UXDesign #UXResearch #ProductDesign

[Baymard Institute @Baymard]

🛒 A tiny UX tweak that reduces abandonment 👇
Autoformatting spaces in credit card fields helps users type accurately & avoid validation errors.

Yet 15% of sites still don’t do it.

See the full findings:
🔗 https://t.co/2gZIgxnDzt

#UXDesign #EcommerceUX #CheckoutUX #FormDesign #Baymard #UXResearch

[Baymard Institute @Baymard]

📊 Selling a digital service?
Baymard’s large-scale UX research confirms: providing a clear, visual representation of your UI is critical to conversion.

✔️ Real screenshots
✔️ Functional GIFs
✔️ Concise product videos

Abstract visuals aren’t enough. See the full findings:
🔗 https://t.co/QqJWQZ1lqj

#UXDesign #SaaSDesign #B2BMarketing #UserExperience #ProductDesign #Baymard #DigitalStrategy #UXResearch #UX

[Baymard Institute @Baymard]

📉 Did you know that 25% of e-commerce sites don’t have product images with sufficient resolution or level of zoom?

That’s a major problem — because across desktop, mobile, and app testing, we consistently observed that users rely heavily on zooming to evaluate product details 👀 — materials, textures, even small-print labels.

More information here. 👉https://t.co/X6tUutnQt3

#UXResearch #EcommerceUX #ProductDesign #Baymard #UXTips #DigitalExperience #ConversionOptimization #UserExperience #UXDesign #UX

[Baymard Institute @Baymard]

🚀 We’ve just published a new UX benchmark covering 7 leading online learning sites — including platforms like Domestika, Skillshare, and Udemy.

📖 Explore the key takeaways here: https://t.co/HwfZxnod45

#UXDesign #UXResearch #EcommerceUX #OnlineLearning #EdTech #Baymard #UXBenchmark #UX

[Baymard Institute @Baymard]

🚨 Our new AI-powered feature is now live! UX-Ray scans any ecommerce site and gives you instant UX analysis — powered by Baymard’s 150,000+ hours of research. More information here. 👉https://t.co/buf8q1HeWH

With UX-Ray 1.0, you can:
🔎 Spot critical UX issues in minutes
📊 See how your site stacks up against competitors (and track changes over time)
🎯 Prioritize fixes that actually move the needle on conversion

#UX #UXDesign #UXResearch #ProductDesign #UserExperience #Ecommerce #ECommerceUX

[Baymard Institute @Baymard]

@gregpower Hi @gregpower, thank you for bringing this to our attention — you've helped us uncover a bug. Our development team is already working on resolving it. We really appreciate your input! 👍

[Baymard Institute @Baymard]

🧭 Filters help users narrow down product lists — but if it’s unclear which ones are applied, they’re left wondering why so few products show up. 🤯

When applied filters aren’t visible, users can miss out on relevant items or give up altogether.

📱 Looking to improve your product list UX? This article distills insights from over 150,000 hours of UX research. https://t.co/AC6lOhFCf7

#UXDesign #EcommerceUX #MobileUX #ProductDesign #UserExperience #UXResearch #DesignBestPractices #UXTips #FilteringUX #Baymard

[Baymard Institute @Baymard]

From brainstorming in breakout rooms to bonding over coffee breaks ☕️ — here’s a sneak peek of Baymard’s meetup, and the people behind our latest launch! 🚀

#TeamBuilding #TeamWork #LifeAtBaymard