Project Spotlight: Gym Membership Seasonal Demand Analysis
Understanding customer behaviour is essential for businesses that rely heavily on seasonal demand. Recently, I worked on a data analysis project focused on identifying seasonal patterns in gym membership
helping highlight which offerings contribute most to overall revenue.
Tools used:
SQL Server | Power BI | Data Modeling | DAX | Business Intelligence
Projects like this reinforce how data can guide strategic decisions, from marketing campaigns to pricing strategies
What Actually Happens to Restaurant Revenue During Ramadan?
Over the past week, I built a Ramadan 2025 restaurant performance simulation to understand how seasonal behaviour impacts revenue and profitability.
3. Launch premium Eid bundles instead of flat discounts
4. Use time-based promotions instead of all-day discounts
Seasonality is not just a sales spike, it’s a profitability strategy decision.