Be Found Online®

We provide the clear attribution high-consideration brands need to turn once-invisible touchpoints into tenable revenue.

[Be Found Online® @BeFoundOnline]

Buyers used to visit 27 to 35 websites before making a high-consideration purchase. Now, that number is shrinking fast.

Steve’s latest Big Ideas With BFO gets into what this shift means for brands and why showing up in AI conversations is as important as showing up in search!

[Be Found Online® @BeFoundOnline]

High-consideration buyers don't go quiet between touch points. Instead, they get reallllyyy busy.

Our latest blog breaks down what they're doing in those gaps and how brands can stay relevant while it's happening: https://t.co/EPCUnJFof6

[Be Found Online® @BeFoundOnline]

Nobody can guarantee your brand shows up in ChatGPT, and anyone who tells you otherwise is selling something.

What we can do is build a presence that earns those mentions consistently across AI Overviews. That's what BFO's AI Search Optimization is for: https://t.co/pRjfrOmbZm

[Be Found Online® @BeFoundOnline]

Steve talked with Sean Sweeney at Digital Summit Chicago to discuss which jobs AI will replace and how he's teaching high schoolers to run a paid advertising agency before graduation.

Also, he's in an 80s cover band. We love that.

Latest Big Questions With BFO is live!

[Be Found Online® @BeFoundOnline]

Six months is a long time to stay interesting, but in high-consideration purchases, that's the name of the game.

Our latest blog breaks down what it looks like to stay relevant across a buying cycle that loops, stalls, and throws curveballs: https://t.co/aVV5LdvoC5

[Be Found Online® @BeFoundOnline]

Everyone's talking about AI vs. Google like you have to pick a team. Real talk: You don't. But you do have to understand how they work differently, because for brands, it changes where the work needs to happen.

We wrote about it here: https://t.co/sVvNMGm2p9

[Be Found Online® @BeFoundOnline]

Wondering why your competitor keeps showing up in AI answers and you don't? There's a reason for that.

We’re sharing what AI Overviews are looking for and how to make sure your brand isn’t left out!

https://t.co/hfrFKfOQ7l

[Be Found Online® @BeFoundOnline]

Marketing for one location is hard. Marketing for 40 or 400, where every location runs differently, is another animal entirely.

Steve gets into what makes high-consideration, multi-location marketing so complex and what it takes to get it right!

[Be Found Online® @BeFoundOnline]

Somewhere along the way, SEO content got a reputation for being either incredibly boring or incredibly complicated. We'd like to challenge both of those things.

Check out our guide that breaks down what SEO content is and how to best create it: https://t.co/arrffFeXm2

[Be Found Online® @BeFoundOnline]

Jessica Best has one job: email marketing. And she's very good at it.

Steve chatted with her at Digital Summit Chicago to talk about why email still works, what human skill will survive the AI era, and what she'd be doing if marketing wasn't the answer!

[Be Found Online® @BeFoundOnline]

If you’ve ever watched a high-consideration buyer in action, you know the process isn’t exactly speedy.

In this post, we dig into what those buyers need along the way. and where brands tend to lose them without realizing it: https://t.co/SIVvM8u4RV

[Be Found Online® @BeFoundOnline]

The best leaders know when to lead from the front and when to give their team a little nudge from behind.

Steve’s breaking down two leadership styles every manager should have in their toolkit in this Big Ideas With BFO!

[Be Found Online® @BeFoundOnline]

Local SEO done right brings in the kind of traffic that turns into business.

We partnered with Regal Bath & Kitchens to improve their visibility for local search terms, and the results speak for themselves. Full case study: https://t.co/1sDLZoejoc

[Be Found Online® @BeFoundOnline]

Plot twist: you’re not the only author of your brand story anymore.

AI is piecing together its own version from reviews, third-party articles, and more, and it might not match the story you'd tell.

We broke down what you can do to take back some control: https://t.co/JHR5LsG6pV

[Be Found Online® @BeFoundOnline]

What's the one human skill that's going to matter more as AI takes over everything else?

Michele Tonkovitz of Green Onion Creative and @AMAMilwaukee had a great answer. Catch her conversation with Steve from Digital Summit Chicago in the latest Big Questions with BFO!

[Be Found Online® @BeFoundOnline]

Not everyone wakes up ready to dive into tracking tags and attribution models. Honestly, fair.

Fortunately, someone on our team does, and they'd love to tell you what your data is saying.

If you need help with your analytics, we’ve got you covered: https://t.co/KSFoRRTIdr

[Be Found Online® @BeFoundOnline]

Not all algorithm updates are created equal.

We wrote a guide with five questions to ask after any Google update so you can stop spiraling and start strategizing: https://t.co/2jXyWZQFUd

[Be Found Online® @BeFoundOnline]

Six months is a long time to stay interesting, but in high-consideration purchases, that's the name of the game.

Our latest blog breaks down what it looks like to stay relevant across a buying cycle that loops, stalls, and throws curveballs: https://t.co/K6AYzq2vZ5

[Be Found Online® @BeFoundOnline]

Bad results and bad data can look the same on a dashboard. Unfortunately, if you treat one like the other, you'll waste a lot of time and money figuring it out.

In this Big Ideas With BFO, Steve breaks down how to tell the difference between a marketing problem and a data problem, and why getting that diagnosis right changes everything.

[Be Found Online® @BeFoundOnline]

If you missed Steve's conversation with @ChicagoAMA, the replay is live!

He sat down with Shannon Lee, Past President of Chicago, to talk about content strategy in the age of AI, building trust with your audience, and the ongoing debate around gated content. It’s 20 minutes well spent.

https://t.co/N95VNLuEF7