Behave

We are a behavioural consultancy that helps companies achieve sustainable growth by truly understanding people.

We are B Corp and MRS accredited.

[Behave @behaveUK]

Should businesses call time on alcohol's integral role in British working culture? Dr Alexandra Dobra-Kiel discusses in @raconteur: https://t.co/pHT26d4Rs1
#sobercurious #workplaceculture #alcohol

[Behave @behaveUK]

So excited to see @LeaKaram at @RTS_media Cambridge Convention in a few weeks alongside other experts discussing UK viewing habits 👇

#RTS #viewinghabits

[Royal Television Society @RTS_media]

The opening session of the RTS Cambridge Convention will see @MahonAlex, @RonanHarris, Angela Jain, Lea Karam and Pedro Pina dive into UK viewing habits amid the maelstrom of content choices.

Find out more about the session and book here: https://t.co/tYnjRviYc2 #RTSConvention

[Behave @behaveUK]

With reports showing that returns equate to a huge 5 billion pounds of waste each year, it’s no surprise that #retailers are looking to costed #returns. But how can they combat #consumer resistance? Ella Britton delves this in @creativesalon_: https://t.co/z0mrgECCKC

[Behave @behaveUK]

“Understanding the role of #AI and how it can be used to amplify an employee’s output could be the missing piece in the #productivity puzzle.”
By implementing #psychologicalsafety, businesses can harness AI and boost productivity in their workplace: https://t.co/xswZeiSKhq

[Behave @behaveUK]

Dr Alexandra Dobra-Kiel highlights the significance of creating a workplace environment that prioritises #psychologicalsafety for @worklife_news as they explore the top five antidotes to re-engage employees and mitigate the occurrence of quiet quitting.

https://t.co/wjIjrQdaJw

[Behave @behaveUK]

@DigiMarketingWF and @Meltwater hosted a fascinating fireside talk today with @LeaKaram and Gareth Crew, filled with numerous actionable #insights on how to understand and influence #consumers🧠

[Behave @behaveUK]

Following the news that the @JohnLewisRetail has scraped staff bonuses, our Innovation & Strategy Director Dr Alexandra Dobra-Kiel highlights the bigger risks associated with this for @MT_editorial, and why ensuring #psychologicalsafety is key.

https://t.co/vbdfFu1F79

[Behave @behaveUK]

@LeaKaram discusses how #contentcreation is empowering #GenZ and how workplaces can adapt in @creativebrief: https://t.co/5tDCfcLlPj #culture #workplaceculture

[Behave @behaveUK]

@Willlloyd and @rshotton discuss two #behavioural biases that can be used to boost product #launches in @MarketingWeekEd 👇

[richard shotton @rshotton]

Loewy's MAYA principle - why if you're launching a genuinely radical product you might want to make it appear more familiar

A new piece by me and @Willlloyd of @TotalMediaUK for @MarketingWeekEd

https://t.co/SvlPZcGnic

[Behave @behaveUK]

Despite being a staple of British brewing, #caskbeer has been losing market share to other #beers and alcoholic beverages.
@DanielHegman uses the COM-B framework to understand the factors behind this decline and how to encourage #behavioural change: https://t.co/UYE1DUy8VN

[Behave @behaveUK]

During a recession, it is even more vital for companies to understand their customers and their changing needs. @DanielHegman and Lauren Stephenson outline the key layers needed to understand your #audience during a #recession: https://t.co/fHnmQuRLOO

[Daniel Hegman @DanielHegman]

Cognitive fluency: the path of least resistance. A psychology thread on this principle, its implications to consumer behaviour and what marketers can do capitalise on it

[Behave @behaveUK]

Interesting insights from @DanielHegman on the status quo bias and its implications to marketing 👇

[Daniel Hegman @DanielHegman]

Status quo bias: our aversion to change. A psychology thread on the bias, its implications for consumer behaviour and what marketers can do to overcome it

[Behave @behaveUK]

Finished your #Christmas shopping yet?🎁 @Willlloyd and @rshotton discuss three wise lessons on #gifting from a #behavioural point of view, and why brands should take note in @MarketingWeekEd: https://t.co/uq4vWYOlZf

[Behave @behaveUK]

#QuietQuitting can be contagious, so it's vital companies understand what it is & how to respond to it. Dr Alexandra Dobra-Kiel discusses the emotional angle of Quiet Quitting in @creativesalon_, and how teams can restore commitment and unlock creativity: https://t.co/XdSVbYDnSL

[Behave @behaveUK]

Interesting insights from @DanielHegman on consumer behaviour👇

[Daniel Hegman @DanielHegman]

Excellent use of behavioural sciences by Malindi! How to increase the number of customers purchasing an alcoholic drink with their pizza, particularly of gin an tonic? This is how 👇🤓

[Behave @behaveUK]

Advancing technology means platforms like #TikTok have an unprecedented ability to alter human #behaviour like never before, but as @LeaKaram discusses in @PMarketingW, with great power comes great responsibility: https://t.co/vhkkE4T68f

[Behave @behaveUK]

#LizTruss recently suggested scrapping the #HFSS advertising ban, but how could this ban impact behaviour? @DanielHegman discusses how the potential HFSS ban could impact human decision-making by looking at the hot and cold empathy gap and the B=MAT model: https://t.co/2WC96OwoQX

[Daniel Hegman @DanielHegman]

Is quitting for losers? Is quitting a job, a start-up, a relationship or any of our pursuits a sign of weakness? @Econ_4_Everyone' recent book has some thought-provoking insight on the topic. Based on this, a psychology tread on our resistance to quitting and what to do about it:

[Behave @behaveUK]

#JohnLewis recently released an emotive ad centred around fatherhood, with the tagline ‘For All Life’s Moments’. This ad went viral, but what makes it effective? @DanielHegman explains how to use #lifemoments to create an effective #ad campaign:
https://t.co/iy1O0h2bFH