Behavioural Science Club

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1001 Stories

@Team1001Stories (Insta & X)

[Behavioural Science Club @BehSciClub]

We started bang in the middle of the pandemic. Lucky for us, @rorysutherland agreed to be our first guest.
10 months, 32 amazing guest sessions, over 3500 members and we are still excited & having fun.
https://t.co/IlcTWQH0eG

[Behavioural Science Club @BehSciClub]

Will this be considered Blasphemy?

[Behavioural Science Club @BehSciClub]

https://t.co/6l2Lg8y2Vc
1. This Survey is for Indians only.
2. Survey takes 3-5 mins
3. Data won't be shared with anyone.
4. All Data will be deleted on 21st Jun, Sunday 10 pm
5. One random winner gets Rs 5000 Amazon Voucher on 22nd June, Monday, 10 am IST.

[Behavioural Science Club @BehSciClub]

PoV on CJP, Youth and the folks upset by their protest.

@Team1001Stories @mumbaimirror

[Behavioural Science Club @BehSciClub]

Dilip Kalita was my next door neighbour and 10 years older to me.

He was the greatest Ganja seller in Guwahati in the 1990s. Dilip sold stuff from Shillong, Manipur, Darjeeling, even Bhutan maal at times.

What blew my mind was:
Dilip Kalita never smoked Ganja himself.

[Behavioural Science Club @BehSciClub]

"I think they don't want to raise price like Hopcom did for bread."

She thinks about it for a minute.

"You know baba, you can teach this to your clients.
If things are costly, you don't have to raise price.
One solution can be to offer less at the original price."

- 12 of 12

[Behavioural Science Club @BehSciClub]

And maybe once back, one could stare at the final question:

What's the story that emerges?

- 9 of n

[Behavioural Science Club @BehSciClub]

Last week she got back from Hopcoms -
'Bread is not 55 anymore. Cost is now 60."

Two days later, she was at Leon Grill, 100 ft road.
"These days Leon Grill serves less fries and nuggets. We are still paying the same money. I think they don't.."

- 11 of n

[Behavioural Science Club @BehSciClub]

I guess one could start the walks with:
1. What can I see that I would normally ignore?
2. What does it make me think?
3. In what ways can I be wrong about what I am thinking?
And in what ways can I be right?

- 8 of n

[Behavioural Science Club @BehSciClub]

"The use of traveling is to regulate imagination by reality, and instead of thinking how things may be, to see them as they are".

Samuel Jackson offers us a powerful tool here.
Essentially, the idea is to let go of our biases and our preconceived notions.

- 7 of n

[Behavioural Science Club @BehSciClub]

"Discovery consists of seeing what everybody has seen
and thinking what nobody has thought."

Good good.
Now we are getting somewhere!

- 6 of n

[Behavioural Science Club @BehSciClub]

Very profound.
Like Ankur Warikoo's letters to his 20 year old self.
Or Aviral's posts, half of which end up 'quiet compounding in ___ )
But also, totally faltu.

Unless one knows how to make it actionable.

So how to actually make it useful?
How to actually observe?

- 5 of n

[Behavioural Science Club @BehSciClub]

All right.
I'm out. I see. What next?

Sherlock chides gently.
"You see, but you do not observe."

All right.
How do I observe?

- 3 of n

[Behavioural Science Club @BehSciClub]

"You can observe a lot just by watching", says Yogi Berra.

Bro.. what. the. heck.
This is reminding of my baba quip:
"Kabhi Gadi Nau Pe. Kabhi Nau Gadi Pe"
(Sometimes the vehicle carries the boat.
Sometimes the boat carries the vehicle.)

- 4 of n

[Behavioural Science Club @BehSciClub]

The maverick filmmaker Herzog says:
"The world reveals itself to those who travel on foot."

Got it.
To start with, I guess just gotta go out.
Go out to where the people are.
Bus stops. Train stations. Markets. Movies. Malls. Pubs. Temples. Churches. Or Church Street.

- 2 of n

[Behavioural Science Club @BehSciClub]

"I notice things, and what I notice is that
nobody else notices much." - Robert Benchley.

Oh boy!
I would love to notice things.
Seems like the most magical of 'real' powers.

But how?

- 1 on n
@Team1001Stories @rorysutherland @dilipsoman

[Behavioural Science Club @BehSciClub]

Is it weird that the origin of the name is lost?

Being able to trace where one is from, what it means - adds to our identity.

For me, it's always been important - that I'm from LA. Not Los Angeles.
Lower Assam.

[Behavioural Science Club @BehSciClub]

No one really knows!
All we have is 'possible' explanations.

For a state that could easily be the world's 4th largest economy, if independent!
Maybe it was from a novel.
Maybe it was an indigenous word.
Maybe it just means 'hot furnace'.
¯\_(ツ)_/¯

- 2 of n

[Behavioural Science Club @BehSciClub]

If you've been curious about how companies in India are using Applied Behavioural Science .. 👇

[1001 Stories @Team1001Stories]

Post the GosFest Masterclass, a lot of folks have approached - "Love the idea of influencing choices & behaviour! So, what work actually happens in Applied Behavioural Science in India?".
Curious?
Some details here = >
https://t.co/KkcoGycXEb

[Behavioural Science Club @BehSciClub]

Whoever made this,
You are doing Dogs work.