TheAfricanPillar 🇰🇪

𝗧𝗵𝗲𝗔𝗳𝗿𝗶𝗰𝗮𝗻𝗣𝗶𝗹𝗹𝗮𝗿 | Certified IT Security Specialist | Digital Transformation Advocate | Corporate & Personal Branding Strategist | @TeamONDISHub

[TheAfricanPillar 🇰🇪 @BeingPillar]

Founders and builders:

Between building a multi vendor ecommerce on woocommerce or shopify, what would you pick?

[Moe @moneyacademyKE]

The Communications Authority of Kenya has opened a regulatory sandbox for tech developers.

The platform allows startups to test 5G, IoT and cybersecurity solutions in a controlled environment before applying for full market licences.

[Empire Mindset | Wealth Architect @guideforman]

How To Create Connections With Powerful People - Machiavellian Laws for Social Climbing:

[Donald J. Trump @realDonaldTrump]

We’re going to bring this heroic young man, and his family, into the White House with, perhaps, the boy he saved, to give him a High Civilian Honor. Very brave, he deserves it! President DONALD J. TRUMP

[Amit Sharma @AmitSha77280075]

FULL Claude Tutorial for Beginners in 2026! (Become a PRO!)

[Wyatt @wyatt_xe]

Your life is boring because you don't have side quests. Here are 33 side quests to complete before July.

[Don Bull @mainandegwa232]

Wasee wa tech, how did IPOA retrieve the deleted CCTV footage during Albert Ojwang's murder at Central Police Station....

[Meech @MeechAura]

This game had everything. 😮‍💨🍿

[Janet Machuka @janetmachuka_]

Best Six documentaries you MUST WATCH This Week.

1. From Latin America To Europe - The Dangerous Schemes of Human Traffickers | DW Documentary

2. Blood, Sweat & Sugar: How Sugar was Built On a Global System of Slavery | Al-Jazeera Documentary

3. Mystery Mummies of New Guinea | National Geographic

4. The Most Elusive Man: Finding Memo Fantasma: The Illegal Ghost of Colombia | The Invisibles - Banijay Crime Documentary

5. Redeemer Baptist Church Uncovered: Dramatic Escape From an Authoritarian Church | 60 Minutes Australia

6. Forced Into Motherhood: The Land of The Not So Free | ENDEVR Documentary

[TheAfricanPillar 🇰🇪 @BeingPillar]

@Kimuzi_ Building websites and logos @teamondishub

[Moe @moneyacademyKE]

KRA opens six-month tax amnesty:

Here's a simple thread explaining what tax amnesty is, who qualifies, and how to claim it.

Save it

[TheAfricanPillar 🇰🇪 @BeingPillar]

@citizentvkenya Still blocked by the goons?

[Yasmine Khosrowshahi @yasminekho]

Seth Godin gave a masterclass on how to build an audience that throws money at you:

1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch.

2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok.

3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble.

4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it.

5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them.

6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation.

7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price.

8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve.

9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing.

10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome.

11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen.

12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage.

13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are.

14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time.

15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization.

16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends.

17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale.

18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is.

19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place.

20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again.

Follow @yasminekho if you want to see more content on marketing & branding.

[A concerned Kenyan🇰🇪 @Brian_Collins25]

Random surprises that never fail to amuse you. #RareMoments 😅

[Fabrizio Romano @FabrizioRomano]

Historical World Cup for African teams. 🌍✊🏿

✅🇿🇦 South Africa
✅🇨🇻 Cape Verde
✅🇨🇮 Ivory Coast
✅🇲🇦 Morocco
✅🇸🇳 Senegal
✅🇬🇭 Ghana
✅🇪🇬 Egypt
✅🇨🇩 RD Congo
✅🇩🇿 Algeria
❌🇹🇳 Tunisia

9️⃣/🔟 teams have qualified to World Cup Round of 32 👏🏾✨

[AB⚕ @AbsoluteBruno]

This is the best hattrick I have seen in a while, bro didn’t even give the keeper a chance😭😭
https://t.co/ron0zeZtyf

[Moe @moneyacademyKE]

Elon Musk has officially become the world's first trillionaire.

This comes after SpaceX (SPCX) stock began trading, pushing the value of his holdings past the $1 trillion mark

[Premier League @premierleague]

The best match from the 2025/26 season, as voted by YOU 🫵

🔴@Arsenal 2-3 @ManUtd ⚫️

https://t.co/WhEOpy1OFt

[Manchester United @ManUtd]

A great start to his tenure 👊

[TheAfricanPillar 🇰🇪 @BeingPillar]

@FabrizioRomano @KoneMoheavy_ Quick recovery superstar 🙌 🙏

[🅱️ASH-AAR🛑 @YesItsBash]

Arsenal fans, I’m not your mate on any level