Sergio Lopez, the global CEO of @Omnicoms new centralised production team discusses his aims for the role and redefining creativity in an AI-disrupted industry, writes LBB’s Ben Conway (@Benjamin_Conway). https://t.co/WtbkGSQLCm
.@vml_global agency’s global CCO of commerce, Manuel Bordé (@Borde_), speaks to LBB’s Ben Conway (@Benjamin_Conway) about the ‘OREO Menu’ campaign that’s continuing the brand’s mission to appear in unexpected places across pop culture. https://t.co/0AdQCeWqNJ
OREOs are everywhere, if you know where to look.
VML's @Borde_ goes behind the work of the ‘@OREO Menu’ with @lbbonline’s @Benjamin_Conway, which continues the brand’s mission to appear in unexpected places across pop culture.
👉 https://t.co/vnqJfJOA9m
#VMLCommerce
Company 3 colourist and co-founder Dave Hussey (@Davehussey) speaks to LBB’s Ben Conway (@Benjamin_Conway) about a career of colouring music royalty, from Michael Jackson to Lady Gaga, Rihanna, Katy Perry, Taylor Swift and more. https://t.co/NDwL3zySsN
LBB’s Ben Conway (@Benjamin_Conway) speaks to ProdCo director Onda about finding his unique voice in many disciplines, and why more surrealism is needed in ads and music videos. https://t.co/mHTkdDGAZL
.@HavasChi’s new co-president Kat Ott discusses pushing the “little secret” agency into the spotlight with forward-thinking work and a culture that cares, writes LBB’s Ben Conway (@Benjamin_Conway) https://t.co/VMTIuECwqK
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.
Assembly’s impact manager, Sophia Parsons, speaks to LBB’s Ben Conway (@Benjamin_Conway) about how the Stagwell media agency is continuing its sustainability and community work, following its recent impact report. https://t.co/6o0EuO5Kl8
Katie Potochney, ECD and head of Wink Creative at @Mailchimp speaks to LBB’s Ben Conway (@Benjamin_Conway) about her graphic design beginnings, the journey from agency to brand, and why leading Wink has been the highlight of her career. https://t.co/gTfAo162Bd
"It's not pizza. It's Chizza."
This is the sign outside of KFC's New York 'Chizzeria' - LBB's Ben Conway (@Benjamin_Conway) speaks to @mullenloweus's group creative director Enrique Camacho (@nolobo) to find out more. https://t.co/XadC56uzNR
It's 30 minutes until kick-off at the #SuperBowl
As always, we'll be keeping you up to date on all the ads as they broadcast.
In the meantime, check out all the ads released already here: https://t.co/J6X4bNbkNT
#SuperBowlLVIII is coming to Univision! 🏈 Our MD and ECD of Latin America, Luana Azeredo and Pedro Prado, spoke to @LBBOnline's @Benjamin_Conway about how the Spanish Super Bowl broadcast can be a touchdown for brands.
https://t.co/JSJzVHNNLG
Make your New Year's resolution to hack your creativity in 2024 - hear what techniques are keeping creatives inspired and focused this year, writes LBB's Ben Conway (@Benjamin_Conway). https://t.co/H2aGi2gV0a
Production experts and VFX studios including @hogarthww and @Framestore tell LBB’s Ben Conway (@Benjamin_Conway) about their outlook on AI tools following their rise in popularity in 2023. https://t.co/668f7i11uW
Expert voices from associations and consultancies, including The @4As and @DeloitteDigital, give LBB’s Ben Conway (@Benjamin_Conway) their 2024 outlook on AI in adland and reflect on last year’s AI popularity spike. https://t.co/bV5hRIG8gZ
Real milk drinkers are being made to feel ashamed, so MilkPEP teamed up with GALE and Queen Latifah, Cardi B and Kelis to give them some support. LBB’s Ben Conway (@Benjamin_Conway) spoke with executive creative director, Geoff Edwards, to find out more. https://t.co/DkN5O2D8vP
Javier Ducuara (@jducuara), managing director at TracyLocke Colombia (@TracyLocke), and brand and business leader at @DDBColombia, on honing a creative leadership style that fosters connection, writes LBB’s Ben Conway (@Benjamin_Conway). https://t.co/WrzfzVOimY
LBB's Ben Conway (@Benjamin_Conway) speaks to Wunderman Thompson's LATAM CCOs, Dany Minaker (@danyminaker) and Sebastian ‘Patán’ Tarazaga, about their 15+ years working together and winning two Innovation Grands Prix at Cannes in three years. https://t.co/D5criGQAUt
Is it time to drop the ‘e’ in E-commerce? @LBBOnline’s @Benjamin_Conway explores what the future of commerce looks like with some of adland’s most prominent commerce experts. See what @bakroadwarrior, #VMLYRCommerce Global CEO, had to say. https://t.co/NxvWxEY222
Alan Cruz, head of strategic planning at @Ogilvy Honduras, tells LBB’s Ben Conway (@Benjamin_Conway) about how the back-to-back wins at Cannes have put the agency on the map. https://t.co/8RX4kG4Hf7