Continuing my following tweet, John P. Weiss's article, "Two things you should focus on instead of social media," is a great example of what Quesenberry means in his quote.
Here is the link to the said article:
https://t.co/peOpeE093L
In Keith Quesenberry's book, "Social Media Strategy," Quesenberry explains how individuals should do more than open several social media accounts in order to be successful. Instead, they should focus on the ways in which they promote themselves on one account instead of several.