Berbay Marketing & PR

Marketing & PR firm creating the visibility & credibility that fuels revenue growth for law, real estate & financial firms.
#BerbayPR

[Berbay Marketing & PR @BerbayPR]

Be quick to share your wins before they're old news. Megan Braverman and host Chris Dreyer are talking the piece so many lawyers miss...making the news cycle.

Catch the full conversation around PR power plays on Personal Injury Mastermind wherever you get your podcasts.

[Berbay Marketing & PR @BerbayPR]

Congratulations to Desiree Lawrence, Berbay's 2026 scholarship winner! Desiree is pursuing a B.A. in Communications at @RutgersU, and we are proud to support her educational journey and look forward to seeing all that she accomplishes in the years ahead. #marketingscholarship

[Berbay Marketing & PR @BerbayPR]

We are honored to be named to @RecorderTweets Best Of Hall of Fame for #BestPRAgency, and recognized with individual rankings in the categories of Best PR Agency, Online/Social Media Marketing Provider and Marketing Provider for Law Firms. → https://t.co/xKYc5je9Pm

[Berbay Marketing & PR @BerbayPR]

#SuccessionPlanning isn't just about replacing leadership. It’s about preserving client relationships & maintaining confidence through change. We examine why successful firms start succession planning years in advance & how marketing plays a key role.

→ https://t.co/Nkc2wvdLXl

[Berbay Marketing & PR @BerbayPR]

Berbay Owner & Principal Megan Braverman joined The B.L.I.S.S. ETF Marketing Podcast to share her perspective on how financial services firms can build visibility and credibility through #publicrelations to support business growth: https://t.co/UbkwCLZpoN
#financePR #PRtips

[Berbay Marketing & PR @BerbayPR]

#LinkedIn doesn’t drive #marketing and business development just because you have a profile. It works when you’re intentional about how you use it.
Before getting into more advanced tactics, have the fundamentals in place – from how you present yourself to the content you share.

[Berbay Marketing & PR @BerbayPR]

Congratulations to Owner & Principal Megan Braverman on being a shortlisted nominee for the @latimes Studios LA Executive Forum & Leadership Awards! 👏 The awards honor Los Angeles leaders driving innovation and excellence. → View the full list here: https://t.co/vkko49Xh0U

[Berbay Marketing & PR @BerbayPR]

❓How have you noticed “simple” marketing showing back up in the office? Let us know! #MarketingStrategy #marketingtips #throwbacktrends

[Berbay Marketing & PR @BerbayPR]

There’s been a slow return to “old school” marketing.

Handwritten, mailed thank you notes instead of an email after a prospect meeting. In-person meetings instead of defaulting to Zoom.

[Berbay Marketing & PR @BerbayPR]

COVID forced a lot of tech-driven behavior but we’re past the pandemic hangover. Now there’s a clear shift back toward what feels more personal.

You see it outside of business too. Digital cameras replacing iPhone photos. Using an analog alarm clock to wake up in the AM

[Berbay Marketing & PR @BerbayPR]

- Address the gaps: Create standard prompts that you would like to show up for, and build online content around that.

- Stay active and current: Consistent #marketing and PR help ensure your most relevant work, expertise & perspectives remain visible and up to date.

#AIstrategy

[Berbay Marketing & PR @BerbayPR]

Have you searched for your firm (or your competitors) using AI? Did you like the results?

As more people rely on AI for search and answers, fewer users are clicking through to websites, meaning perceptions about your firm are formed before a prospect ever reaches your site.

[Berbay Marketing & PR @BerbayPR]

A few things to implement to guide AI outputs - and your reputation:

- Test your own firm and key competitors with the same prompts.

- Identify gaps: Are your core strengths, industries or differentiators showing up?

[Berbay Marketing & PR @BerbayPR]

Newsjacking = Commenting on trending topics to showcase your expertise. 📢 It’s a great way to secure coveted media opportunities.

#newsjacking #publicrelations #PRstrategy #mediainterview

[Berbay Marketing & PR @BerbayPR]

Trying to implement #AI in your firm? Start with your cheerleaders, not the whole firm. One law firm told us that they created an AI committee by selecting people who were already excited about AI . No forcing everyone, just the folks who wanted to learn and champion initiatives.

[Berbay Marketing & PR @BerbayPR]

Congrats to Berbay Owner Megan Braverman on being named to @lawdragon_news 100 Global Leaders in Legal Strategy & Consulting 2026 list! Megan was recognized for her pivotal role in driving law firm marketing, business development & growth initiatives. → https://t.co/uSeUDo7hUN

[Berbay Marketing & PR @BerbayPR]

🗣️ But with increasingly fragmented audiences, visibility should be leveraged across a network of channels: employees, community leaders, industry influencers. Each help extend your brand in different ways.

Get more info on amplifying your messaging: https://t.co/3wVlgdlToC

[Berbay Marketing & PR @BerbayPR]

If your public relations strategy begins and ends with media coverage, you may be leaving value on the table.

PR is still the gold standard. Nothing builds credibility like earned media, especially with the right audience. And AI is only amplifying PR’s importance.

[Berbay Marketing & PR @BerbayPR]

Happy #AdministrativeProfessionalsDay to the one who keeps everything running smoothly behind the scenes at Berbay! Kristin, you always go the extra mile & this does not go unnoticed. You are such an integral part of Berbay & we’re incredibly grateful to have you on our team!