Bernardo Figueiredo

Marketer, Researcher in Marketing and Consumer Culture. Associate Professor at RMIT - CX Design and International Marketing (postgrad program).

[Bernardo Figueiredo @BernardoMkt]

@DrGiesler @JCRNEWS @TUBerlin I am living throught this moment right now as a family caregiver dealing with care homes. I really need to read this paper! Thanks for sharing! It is indeed a very important topic!

[Bernardo Figueiredo @BernardoMkt]

@ianswoodward @Isa I will miss you in Melbourne. Are you going to be back in Vikingland when I am there?

[Bernardo Figueiredo @BernardoMkt]

@Kozinets Only for solo authors?

[Bernardo Figueiredo @BernardoMkt]

@VeerOffTrack Well done Mona!

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel You need to take some time off work, travel, live somewhere else for a while for fun. After that you will be in a better place to make this decision. Any decision made on your current state will not likely be a good one. It needs to come from a good place inside you; not escapism

[Bernardo Figueiredo @BernardoMkt]

I'm using @DiscoverText to search, filter, de-duplicate, and analyze #data. Try it for free for at https://t.co/Q36dRQm2BQ

[Bernardo Figueiredo @BernardoMkt]

A paper with a fresh angle on the role of digital enclaves in racialized markets. Worth checking it out!

[Bernardo Figueiredo @BernardoMkt]

Oh, no! Bruno Latour has passed away. One of the greatest thinkers of our times. His work provided me with a completely new way of seeing the world. I am grateful for it! Thanks RIP.

[Bernardo Figueiredo @BernardoMkt]

@jennadrenten I know! This was the weirdest ritual for me when leaving in Denmark. Once a baby started crying incessantly outside our building and I was not sure if I was allowed to do something to help the baby stop or should leave until the parents came back.

[Bernardo Figueiredo @BernardoMkt]

Trying something new

[RMIT University @RMIT]

Check out Bernardo Figueiredo's rundown of the article on RMIT's official TikTok: https://t.co/wn8mvApiwG

[Bernardo Figueiredo @BernardoMkt]

@jennadrenten 😳

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel Could you please list the other three papers? We are doing something on Melbourne coffee culture and we want to make sure not to miss anything.

[Bernardo Figueiredo @BernardoMkt]

@jennadrenten This is inspired in Gladwell’s book, isn’t it?

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel …Not wanting to pay such a huge amount for so little work, the printer was told to please itemize his charges, hoping that he’d reduce the amount once he identified his services. The revised bill arrived: $1.00 for turning the screw; $9,999.00 for knowing which screw to turn

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel …control panels and opened it. He removed a dime from his pocket, turned a screw 1/4 of a turn, and said, “The presses will now work correctly.” After being profusely thanked, he was told to submit a bill for his work.
The bill arrived a few days later, for $10,000.00!…

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel …Not wanting to pay such a huge amount for so little work, the printer was told to please itemize his charges, with the hope that he would reduce it once he identified his services. The revised bill arrived: $1.00 for turning the screw; $9,999.00 for knowing which screw to turn

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel Finally, a frantic call was made to the retired printer who had worked with these presses for over 40 years. “We’ll pay anything; just come in and fix them,” he was told.
When he arrived, he walked around for a few minutes, surveying the presses; then he approached one of the…

[Bernardo Figueiredo @BernardoMkt]

@zeyneparsel Tell this story instead “The huge printing presses of a major Chicago newspaper began malfunctioning on the Saturday before Christmas, putting all the revenue for advertising that was to appear in the Sunday paper in jeopardy. None of the technicians could track down the problem;

[Bernardo Figueiredo @BernardoMkt]

This will definitely trend, given people’s desperate search for authenticity in a Kardashian world.

[Jenna Drenten, PhD @jennadrenten]

Talking w/ some first-year students about digital consumer culture & they told me about BeReal: the latest trending app. It is fascinating!
-push notification goes out to take & post a pic within 2 mins
-no editing
-front & back camera capture in real-time
https://t.co/cJpT32e2cV

[Aus Business Deans @BusinessDeans]

Airbnb's Ukraine moment is a reminder of what the sharing economy can be https://t.co/J8iuZhOfLy @ConversationEDU @BernardoMkt @dai_sc @RMIT #airbnb #sharingeconomy