Celebrating Martinje through Northern Croatia. Each year, the Martinje celebration in the United States is facilitated by our friends at @WineCroatian and often through the Embassy of Croatia. #underthebevfluence@Croatia_hr@Visit__Croatia#croatia
https://t.co/1MiZsoMaLi
Fernão Pires: One Grape, Three Finished Wines, Zero Overlap
BevFluence TERROIR Campaign – “T” is for Touriga and other Portuguese Varieties #underthebevfluence#bevfluenceterroir
https://t.co/huZu822HcL
RTD Market Growth, 2018–2025: The Seltzer Surge, the Cocktail Buy-Up, and Wine’s Shelf-Share Gap.
RTD beverages grew while American drinking shrank, and the category’s center of gravity has moved from seltzer to spirits #underthebevfluence
https://t.co/DpEnbCuJ8c
Unboxing the Vieroma Cacao Liqueur. I received this liqueur as an emerging spirit in the @BevFluence TERROIR campaign. Straight from the Peruvian Amazon. #underthebevfluence#bevfluenceterroir
https://t.co/vTD65mjovS
TERROIR Tuesday: R is for Rye. Registration for the BevFluence Terroir Campaign closes October 31, 2027. Be in it. #bevfluenceterroir#underthebevfluence
https://t.co/OQEx8hPjtw
Molasses Is Illegal Here. By Law. Since 1996. BevFluence TERROIR Campaign – “R” is for Rhum: Martinique (AOC). This window for registering for the BevFluence Terroir campaign closes October 31, 2027.
#bevfluenceterroir#underthebevfluence
https://t.co/TObozmoVlp
How AB InBev built a culture of creative effectiveness that drives growth. To focus its marketing efforts, the Bud Light owner looks for opportunities ... @FoodDive@abinbev@budlight#underthebevfluence
https://t.co/8svs6M46MN
A Wine Giant Leaves the Stage. Not many people can claim they changed how wine is made. Marvin Shanken changed how it was perceived. @WineSearcher@wblakegray#underthebevfluence
https://t.co/llPPfzwduB
Desperately Seeking Distribution: Your Wine is Worth Two Points out of a Hundred. A New York brand manager has built a 100-point test for producers looking for distributors. The liquid scores two. @robertjoseph#underthebevfluence
https://t.co/iLyagKaeTt
Light bottle, big ambition: Alentejo takes step towards lighter bottles. @vinhos_alentejo has unveiled a prototype for a new lightweight bottle, developed with Verallia and targeting a weight of 390g. @TheBuyer11@wines_portugal#underthebevfluence
https://t.co/ZA3u5Jn6gK