Bichsel Medical Marketing Group

Healthcare marketing strategies for medical device, pharma and biotech companies.

[Bichsel Medical Marketing Group @BichselGroup]

Broad reach doesn’t always create traction. In MedTech, momentum starts with a focused audience that understands the problem, feels urgency, and is ready to act. Early wins create the proof points needed for broader adoption.
https://t.co/yROsG494YL

[Bichsel Medical Marketing Group @BichselGroup]

Objections aren’t barriers. They’re signals. Use buyer hesitation to sharpen messaging, refine positioning, and focus on the tactics most likely to create traction. Watch the full webinar: https://t.co/nvvVwmTrFQ #MedTech

[Bichsel Medical Marketing Group @BichselGroup]

For many medical device companies, FDA clearance can feel like a black box. Join Biotechnology Transfer & BMMG on July 21 at 1 PM ET to learn why submissions get delayed, the role of QMS, and how to improve FDA readiness. Register: https://t.co/0JQvFmR9or

[Bichsel Medical Marketing Group @BichselGroup]

A breakthrough technology is only part of the equation. BMMG now offers backlinking support to help medtech, biotech, diagnostics, and digital health companies boost search visibility, strengthen digital authority, and expand market reach. Let’s give your innovation more lift.

[Bichsel Medical Marketing Group @BichselGroup]

The best VOC insights often come from skeptics, not supporters. If everyone agrees with your approach, you may be missing the barriers that impact adoption. Challenge assumptions early to strengthen positioning and commercialization. Watch:https://t.co/jZxSpcCs9S

[Bichsel Medical Marketing Group @BichselGroup]

This National Health Month, we’re recognizing the clinicians, researchers, marketers, and healthcare teams advancing patient care through innovation, education, and collaboration. We’re proud to support MedTech organizations bringing meaningful solutions to market. #MedTech

[Bichsel Medical Marketing Group @BichselGroup]

Awareness alone doesn’t drive adoption in MedTech. Real traction comes from executing a few high-impact strategies exceptionally well, not overwhelming teams with too many tactics. Watch the full webinar: https://t.co/SButPA9VES #MedTech #CommercialStrategy

[Bichsel Medical Marketing Group @BichselGroup]

Today, we pause to recognize the individuals who made the ultimate sacrifice. Memorial Day is a day to reflect on service, responsibility, and the impact of work that touches lives every day. Thank you to the fallen heroes who gave everything.

[Bichsel Medical Marketing Group @BichselGroup]

Connected systems win. Not isolated efforts.
#WorldBeeDay highlights the power of collaboration. In MedTech, connected strategy drives demand and market growth.
Where could better alignment unlock results?
#Commercialization #HealthcareInnovation

[Bichsel Medical Marketing Group @BichselGroup]

The biggest mistake at events?

Waiting until after to follow up.

If the next step isn't scheduled on-site, it often doesn’t happen.

Watch here: https://t.co/aIe1ALkdBU

#MedTechMarketing #B2B #EventStrategy #SalesEnablement

[Bichsel Medical Marketing Group @BichselGroup]

Proud to see our CEO Lauren Dustman featured as a Women’s Excellence Visionary Leader 2026 in TLG Magazine. Her insight: strong tech doesn’t fail on science, it fails on trust and adoption strategy. Full article: https://t.co/oKMuT6pIeb #MedTech #GoToMarket

[Bichsel Medical Marketing Group @BichselGroup]

Adoption harder than it should be? The problem is likely positioning, not effort. Join our FREE webinar TOMORROW to learn how market research uncovers unmet needs, sharpens messaging, and reduces wasted spend. May 13 | 2 PM ET Register: https://t.co/tAdpPng8R4

[Bichsel Medical Marketing Group @BichselGroup]

If adoption is slow, the answer isn’t more activity. Many MedTech teams add tactics but still lack traction. The issue is clarity and alignment. Join us to learn a focused approach to drive real progress. Free webinar May 13 | 2 PM ET: https://t.co/6gkYwhvspW

[Bichsel Medical Marketing Group @BichselGroup]

The people using your product matter as much as the product itself.
On #NationalNursesDay, we recognize clinicians who bring MedTech to life. Their feedback drives usability, adoption, and long-term success.
#MedTech #HealthcareInnovation

[Bichsel Medical Marketing Group @BichselGroup]

Great inventions need a clear path to market.
National Inventor’s Month is a reminder: strategy, positioning, and execution drive adoption. Where are you in your commercialization journey? #MedTechInnovation #GoToMarket #Healthcare

[Bichsel Medical Marketing Group @BichselGroup]

Are you measuring event success - or just activity?
Booth traffic and badge scans don’t tell you what matters. Did your pipeline move? Did deals accelerate?
It’s time to shift from leads to impact.
Watch more: https://t.co/EZDMRgNgD1
#MedTech #EventMarketing #PipelineGrowth

[Bichsel Medical Marketing Group @BichselGroup]

Too many MedTech teams spread efforts too thin. The result? Low conversion. This webinar shares a practical way to prioritize what actually drives decisions.
🗓 May 13 | 2 PM EST
🔗 https://t.co/jkRncYXbZa
#MedTech #CommercialStrategy #BMMG

[Bichsel Medical Marketing Group @BichselGroup]

Omar M. Khateeb’s Q1 2026 view aligns closely with what we’re measuring.
The shift: from potential to readiness.
Clear value. Early demand. Real GTM paths.
Watch his full video here: https://t.co/S6O2IgNaDj
#MedTechLeadership #HealthTech

[Bichsel Medical Marketing Group @BichselGroup]

Doing more, spending more… but still struggling to drive adoption?
It’s not a lack of effort. It’s a lack of alignment.
Learn how market research can uncover real buyer needs, sharpen positioning, and drive demand.
🗓 May 13 | 2 PM EST
Register: https://t.co/bOwvRxTj9A

[Bichsel Medical Marketing Group @BichselGroup]

Spring is a season of fresh starts. In MedTech, that means refining strategy and scaling smarter. More teams are choosing flexible, expert support to stay ahead. That’s where BMMG comes in.
What are you refreshing this season?
#MedTech #GrowthStrategy