Made @gensynai setup simple for everyone getting started.
Whether you’re running nodes or joining the Swarm, I’ve put together clear step-by-step guides to help you get up and running quickly.
Node setup: https://t.co/PBo3TPhAKc
Swarm guide: https://t.co/RM1MzKBFIR
Block role guide coming soon 👀
Happy training 🛠️
Hiring: Social Media & Content Manager (Instagram & TikTok)
Salary: N150,000
Location: Lekki 1 (Hybrid work schedule)
Role Overview
We are looking for a creative, organised, and results-driven Social Media & Content Manager to take ownership of our Instagram and TikTok presence. This is a hands-on role requiring someone who can plan, create, shoot, edit, publish, engage with our community, and optimise paid campaigns while reporting on performance.
The ideal candidate is both creative and analytical, with strong storytelling skills, excellent content production abilities, and experience growing brands through engaging social media content.
Key Responsibilities
* Develop and execute a monthly social media strategy aligned with business objectives.
* Create and maintain a content calendar across Instagram and TikTok.
* Conceptualise engaging content ideas that drive reach, engagement, and conversions.
* Shoot high-quality videos and photographs for social media.
* Edit short-form videos optimised for Instagram and TikTok.
* Add captions, transitions, effects, music, and motion graphics where appropriate.
* Optimise videos for audience retention and platform best practices.
* Create basic graphic assets for posts and Stories.
Social Media Management
Paid Social Advertising
Analytics & Reporting
* Monitor key performance indicators including:
* Reach
* Engagement
* Follower growth
* Video views
* Watch time
* Click-through rates
* Website traffic
* Leads or conversions
* Return on Ad Spend (ROAS)
* Prepare weekly and monthly performance reports.
* Provide insights, recommendations, and action plans based on analytics.
* Present performance updates and recommendations to management.
Brand Management
* Maintain a consistent brand voice across all content.
* Stay up to date with social media trends and platform updates.
* Identify opportunities for collaborations, influencer partnerships, and user-generated content.
Required Skills & Experience
* 2–5+ years of experience managing business social media accounts.
* Proven experience growing Instagram and TikTok accounts.
* Strong photography and videography skills.
* Excellent short-form video editing skills.
* Experience planning and executing content calendars.
* Strong copywriting and storytelling ability.
* Experience running Meta and TikTok paid advertising campaigns.
* Excellent organisational and project management skills.
* Strong understanding of social media analytics and reporting.
* Ability to work independently while meeting deadlines.
* Excellent communication and customer engagement skills.
Technical Skills & Software Proficiency
The successful candidate should be proficient in most of the following:
Content Creation
* CapCut
* Adobe Premiere Pro
* Adobe After Effects (preferred)
* Canva Pro
* Adobe Photoshop
* Adobe Lightroom
Photography & Video
* DSLR or mirrorless camera operation
* Mobile content creation (iPhone/Android)
* Lighting techniques
* Audio recording using wireless microphones
* Basic colour correction and grading
Social Media Management
* Meta Business Suite
* TikTok Business Center
* Later, Buffer, Hootsuite, or Metricool
* Link-in-bio tools (Linktree or similar)
Advertising
* Meta Ads Manager
* TikTok Ads Manager
* Meta Pixel implementation
* Campaign optimisation and audience targeting
Analytics
* Instagram Insights
* TikTok Analytics
* Meta Business Suite Analytics
* Google Analytics 4 (preferred)
* Microsoft Excel or Google Sheets
* Looker Studio (advantageous)
Key Performance Indicators (KPIs)
Success in this role will be measured by:
* Consistent delivery of the monthly content calendar
* Number of quality content pieces produced each month
* Growth in Instagram and TikTok followers
* Engagement rate
* Reach and impressions
* Video watch time and completion rate
* Increase in website traffic from social media
* Lead generation or sales attributed to social media
* Paid advertising ROI/ROAS
Ideal Candidate
You are someone who:
* Is highly creative with a strong visual eye.
* Understands social media trends before they become mainstream.
* Can confidently direct and shoot content.
* Enjoys turning ideas into engaging videos.
* Is comfortable analysing data and making decisions based on performance.
* Has excellent attention to detail.
* Can manage multiple projects and deadlines simultaneously.
* Is proactive, reliable, and takes ownership of results.
Bonus Skills
* Graphic design experience
* Influencer marketing experience
* Experience working with lifestyle, retail, beauty, hospitality, or consumer brands
* Basic motion graphics and animation
* Experience using AI tools for content ideation and workflow optimisation
* Basic website or landing page management
Send Application to [email protected]