A historic day for the @PPAtour and professional pickleball.
Our Championship Sunday broadcast on CBS delivered:
• 1.05M peak viewers
• 791K average viewers
This was the largest pickleball broadcast of all time, showing real, sustained growth.
Professional pickleball outperformed mainstream sports on gold standard networks; like the NBA, Premier League soccer, men’s and women’s NCAA basketball. Pickleball is no longer emerging. It’s arrived.
The future is extremely bright, and this momentum is only the beginning.
Thank you to @CBS/@CBSSports and @BillyStone, our dedicated employees, world-class professional players, partners, sponsors, and fans. This tour is built on community, commitment, and belief in the sport.
We are still in the early stages, and I’m more motivated than ever to keep pushing forward together. Fully committed to growing pickleball and taking it to the next level.
Billy Stone and I have dual degrees from @AmericanU, including getting our MBA from AU's @KogodBiz. We had an excellent chat this afternoon with @DeanMarchick, the Kogod Dean. We then met up with Charlie and Chris Lydecker. Charlie is the new Chair of AU's Board of Trustees. And, a big thanks to AU's AD, JM Caparro, for the tour of the new and beautiful Meltzer Center for Athletic Performance. @BillyStone
Didn’t catch it live? We’ve got you covered. The 2025 Musial Awards will air nationally on CBS on Sunday, December 28. Tune in to see this year’s honorees and highlights from the event.
CBS Heads to San Jose’s PayPal Park to Present Multiplatform Coverage of 2025 NWSL Championship Between Washington Spirit and Gotham FC, in Primetime on CBS and Paramount+
Link to Release: https://t.co/xVf2H72XJs
Almost game time ⏳
Set your alarm! ⏰ The U.S. Women’s National Team is back in action at the FIVB World Championship in Thailand against Türkiye tomorrow at 6:30 a.m. PT.
📺 Watch on VBTV or CBS Sports Network
#USAVWNT | #WWCH | #Thailand2025
🚨 433,000 viewers!
Saturday’s DoorDash MLP Finals match on CBS was the 2nd most-watched pro pickleball match ever.
The game is growing — thanks to CBS, our partners, and all the fans for making it possible 🙌