BIS3300 MU 2019

We are a pair of Middlesex Students enrolled in the BIS 3300 Module

[BIS3300 MU 2019 @Bis3300Mu]

With the help of analytic tools, businesses such as Mauritius Telecom can use social media to get feedback and other information from their customers. Comments, likes and opinions can be used to create or improve products and services that meets the demands of customers #BISwk16

[BIS3300 MU 2019 @Bis3300Mu]

Mauritius Telecom can use social media data to analyze emerging trends and choose how to strategically position their products and services for consumption. They can see what people are talking about and join in the conversation with their customers #BISwk16

[BIS3300 MU 2019 @Bis3300Mu]

Different kinds of data are generated from social media such as
- Statistical data (Number of likes)
- Representative data (comments on posts)
- Sentimental data (opinions, thoughts or views: polls) #BISwk16

[BIS3300 MU 2019 @Bis3300Mu]

These are principles and regulations from the European Union's GDPR 2018 that regulate the use of personal data on social media #BISwk15

[BIS3300 MU 2019 @Bis3300Mu]

This image shows how social media uses various data to customize product/service experience for social media users #BISwk15

[BIS3300 MU 2019 @Bis3300Mu]

This image shows the impact of social media on globalization. #BISwk15

[BIS3300 MU 2019 @Bis3300Mu]

This video explains the Data Protection Act 2018 and its constraints for use of personal data https://t.co/JS4dFOChnA #BISwk14

[BIS3300 MU 2019 @Bis3300Mu]

This video explains the role of outsourcing in modern businesses https://t.co/qRNmRVPkF0

[BIS3300 MU 2019 @Bis3300Mu]

This video comprehensively explains the impact and role of outsourcing in IS development https://t.co/Z07uuw6eLk #BISwk14

[BIS3300 MU 2019 @Bis3300Mu]

LinkedIn can also be used to show to show what its like to work for a company. Companies can have testimonies from employees shared on their timelines. #BISwk13

[BIS3300 MU 2019 @Bis3300Mu]

In this example, Mauritius Telecom can use social media to effectively manage customer complaints swiftly. This shows the company are willing to engage with their customers, thus developing a sense of community. #BISwk13

[BIS3300 MU 2019 @Bis3300Mu]

Here, Facebook is used to announce the amazing capabilities of a new product that was recently announced. Attached to the post is a video that showcases these capabilities. Customers will be excited to try out products with a visual representations of a great product #BISwk13

[BIS3300 MU 2019 @Bis3300Mu]

Kubler-Ross model explores the effects of change. Example, the business case study of MyT, a challenge of introduction of social media would be integrating it into daily operations. This model can be used to help the users overcome the change in different stages #BISwk12

[BIS3300 MU 2019 @Bis3300Mu]

The Satir model looks for improvements and making people aware of the changes that may be encountered and why these changes are needed. The Satir model suggests creating a safe environment for change while offering reassurances to those having difficulty with the changes #BISwk12

[BIS3300 MU 2019 @Bis3300Mu]

Kotters model in relation social media talks about implementing change that has been established, into daily operations by creating plans and acting on those plans. Changes can be revisited and be improved upon if needed. #BISwk12

[BIS3300 MU 2019 @Bis3300Mu]

Establish marketing strategy, understand and analyze target audience such as behavior of existing customers on social media. Also important is the cost of acquiring necessary skills and resources for maintaining the social media account. #BISwk11

[BIS3300 MU 2019 @Bis3300Mu]

What are the effects of social media for Mauritius Telecom?

[BIS3300 MU 2019 @Bis3300Mu]

Crucial actions to consider by Mauritius Telecom before introduction of social media?

[BIS3300 MU 2019 @Bis3300Mu]

Retraining of staff on effective use of social media, cost reduction, cheaper and efficient marketing with less cost for advertising, new standards and policies internally #Biswk11

[BIS3300 MU 2019 @Bis3300Mu]

What are the main changes introduced to the business with the introduction of social media?