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B Kirwan
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BREAKING: Texas just passed a first-of-its-kind law requiring doctors to learn about nutrition.
This could be the shift we need to move medicine from reactive to preventive care.
Football’s in the air in Happy Valley 😁
Which sports/fitness activities are linked with the greatest increase in life expectancy? It's observational, but according to one study, it's tennis with a life expectancy gain of over 9 years. Here's the full list. https://t.co/P2e566EZPh
Match Day -1. Come and join us at SeatGeek tomorrow and watch the futures.
Let’s support @alex_monis homecoming!
Parking and admission is free for this MLS Next Pro game. Friends and family are all welcome to join our tailgate party at 2pm, no matter who you support.😉
Flower Mound is the #7 Safest City in the U.S.! 🛡️ That’s according to SafeWise, an online research group. According to the report, Flower Mound was ranked highly thanks to our low violent and property crime rates. To read the full report, visit https://t.co/hAnvbX0d8U.
Vote for our Special Delivery Parent of the Year Award presented by @Wing!
Voting = UNLIMITED through Friday 2/9, so vote early and vote often!
Our next nominee is Regina Watson from @MarcusFootball!
@Marcus_HS | #dctf #txhsfb
🔗: https://t.co/xIainCB24c
Flower Mound is the Safest Small City in Texas! That’s according to a new study from MoneyGeek. To create their list of the safest city in each state, researchers analyzed data on violent and property crime. To read the full study, visit https://t.co/6KGM1EL6WU.
Ohio State, Ohio State, Ohio State!!!
#WeAre
After his second year at Michigan, Tom Brady wanted to transfer.
He wasn't playing in games, and he was so low on the depth chart that he only got 2 reps in practice.
Brady met with his coach to express his frustration, “The other quarterbacks get all the reps.”
Coach replied,
“Brady, I want you to stop worrying about what all the other players on our team are doing. All you do is worry about what the starter is doing, what the second guy is doing, what everyone else is doing. You don't worry about what you're doing.”
Coach reminded him, “You came here to be the best. If you're going to be the best, you have to beat out the best.”
And then he recommended that Brady start meeting with Greg Harden, a sports psychologist who worked in Michigan's athletic department.
Brady went to Harden's office and whined, “I'm never going to get my chance. They're only giving me 2 reps.”
Harden simply replied, “Just go out there and focus on doing the best you can with those 2 reps. Make them as perfect as you possibly can.”
“So that's what I did,” Brady said. “They'd put me in for those 2 reps, man, I'd sprint out there like it was Super Bowl 39. 'Let's go boys! Here we go! What play we got?'”
“And I started to do really well with those 2 reps. Because I brought enthusiasm, I brought energy.”
Soon, it went from getting 2 reps to getting 4 reps. Then from 4 to 10, “and before you knew it,” Brady said, with this new mindset that Greg instilled in me—to focus on what you can control, to focus on what you're getting, not what anyone else is getting, to treat every rep like it's the Super Bowl—eventually, I became the starter.”
Takeaway 1:
Greg Harden telling Brady to just focus on being great during his 2 reps reminded me of a piece of advice from the entrepreneur Mark Cuban.
“People come to me all the time and tell me they're stuck,” Cuban explained. “They're stuck in a job they don't like. They're stuck working for a boss they don't like. They're stuck on a team they don't like.”
“I just tell them, 'Be great.'”
“The reality of life is that you can't just always quit your job. You can't just always go to your boss and say, 'Give me the promotion, or I'm out of here.'” You can't just always go to your coach and say, 'Give me more reps, or I'm transferring.'
“So when you're stuck, you've gotta find it within yourself to say, 'Ok, this is where I am. And if I'm going to be here, I'm going to be great.'
Because if you're great at your job, typically other people and companies find out, so it creates opportunities.”
Takeaway 2:
I've written before about “lead measures”—the actions and behaviors that predictably drive success.
The core characteristic of a lead measure, the authors of The 4 Disciplines of Execution (4DX) write, is that “a lead measure is influenceable; it can be directly influenced by you.”
To achieve your goals, they recommend (echoing what the Michigan Coach told Brady), apply a disproportionate energy to the things that are in your control.
Starting at Michigan and for the rest of his career, that’s what Brady did, that’s what drove his success.
In his first media call after he was selected by the New England Patriots with the 199th pick in the 2000 draft, Brady was asked: “Are you aware that [along with starting quarterback, Drew Bledsoe] there’s another quarterback here that they drafted last year?”
Brady said he was aware of that. “And I know he’s a heck of a player,” Brady said. “But I’ve always really concerned myself just with the things I can control. I don’t put a lot of thinking into the other guys because I know I’m not at my best when I’m not just thinking about playing as well as I possibly can.”
- - -
“I never once in my life ever said I wanted to be the best of all time. Ever. I wanted to be the best I could be, period. I learned that in college. It didn’t matter what the other guys were doing. It mattered what I was doing.” — Tom Brady
Follow @bpoppenheimer for more content like this!
![bpoppenheimer's tweet photo. After his second year at Michigan, Tom Brady wanted to transfer.
He wasn't playing in games, and he was so low on the depth chart that he only got 2 reps in practice.
Brady met with his coach to express his frustration, “The other quarterbacks get all the reps.”
Coach replied,
“Brady, I want you to stop worrying about what all the other players on our team are doing. All you do is worry about what the starter is doing, what the second guy is doing, what everyone else is doing. You don't worry about what you're doing.”
Coach reminded him, “You came here to be the best. If you're going to be the best, you have to beat out the best.”
And then he recommended that Brady start meeting with Greg Harden, a sports psychologist who worked in Michigan's athletic department.
Brady went to Harden's office and whined, “I'm never going to get my chance. They're only giving me 2 reps.”
Harden simply replied, “Just go out there and focus on doing the best you can with those 2 reps. Make them as perfect as you possibly can.”
“So that's what I did,” Brady said. “They'd put me in for those 2 reps, man, I'd sprint out there like it was Super Bowl 39. 'Let's go boys! Here we go! What play we got?'”
“And I started to do really well with those 2 reps. Because I brought enthusiasm, I brought energy.”
Soon, it went from getting 2 reps to getting 4 reps. Then from 4 to 10, “and before you knew it,” Brady said, with this new mindset that Greg instilled in me—to focus on what you can control, to focus on what you're getting, not what anyone else is getting, to treat every rep like it's the Super Bowl—eventually, I became the starter.”
Takeaway 1:
Greg Harden telling Brady to just focus on being great during his 2 reps reminded me of a piece of advice from the entrepreneur Mark Cuban.
“People come to me all the time and tell me they're stuck,” Cuban explained. “They're stuck in a job they don't like. They're stuck working for a boss they don't like. They're stuck on a team they don't like.”
“I just tell them, 'Be great.'”
“The reality of life is that you can't just always quit your job. You can't just always go to your boss and say, 'Give me the promotion, or I'm out of here.'” You can't just always go to your coach and say, 'Give me more reps, or I'm transferring.'
“So when you're stuck, you've gotta find it within yourself to say, 'Ok, this is where I am. And if I'm going to be here, I'm going to be great.'
Because if you're great at your job, typically other people and companies find out, so it creates opportunities.”
Takeaway 2:
I've written before about “lead measures”—the actions and behaviors that predictably drive success.
The core characteristic of a lead measure, the authors of The 4 Disciplines of Execution (4DX) write, is that “a lead measure is influenceable; it can be directly influenced by you.”
To achieve your goals, they recommend (echoing what the Michigan Coach told Brady), apply a disproportionate energy to the things that are in your control.
Starting at Michigan and for the rest of his career, that’s what Brady did, that’s what drove his success.
In his first media call after he was selected by the New England Patriots with the 199th pick in the 2000 draft, Brady was asked: “Are you aware that [along with starting quarterback, Drew Bledsoe] there’s another quarterback here that they drafted last year?”
Brady said he was aware of that. “And I know he’s a heck of a player,” Brady said. “But I’ve always really concerned myself just with the things I can control. I don’t put a lot of thinking into the other guys because I know I’m not at my best when I’m not just thinking about playing as well as I possibly can.”
- - -
“I never once in my life ever said I wanted to be the best of all time. Ever. I wanted to be the best I could be, period. I learned that in college. It didn’t matter what the other guys were doing. It mattered what I was doing.” — Tom Brady
Follow @bpoppenheimer for more content like this!](https://pbs.twimg.com/media/F85l1KpWUAAeAcO.jpg)
Years ago, anthropologist Margaret Mead was asked by a student what she considered to be the first sign of civilization in a culture.
The student expected Mead to talk about fishhooks or clay pots or grinding stones.
But no.
Mead said that the first sign of civilization in an ancient culture was a femur (thighbone) that had been broken and then healed. Mead explained that in the animal kingdom, if you break your leg, you die.
You cannot run from danger, get to the river for a drink or hunt for food. You are meat for prowling beasts. No animal survives a broken leg long enough for the bone to heal.
A broken femur that has healed is evidence that someone has taken time to stay with the one who fell, has bound up the wound, has carried the person to safety and has tended the person through recovery.
Helping someone else through difficulty is where civilization starts, Mead said."
We are at our best when we serve others.
Be civilized.
Credit: Ira Byock.
Back on the road again… 🎶
We are honored to announce that David Coffin PLLC has earned the distinction of being selected to the 2023 U.S. News Best Law Firm rankings as an elite Tier 1 Tax Law Firm - an exclusive award presented to only the top 5% of lawyers in the US!
https://t.co/V2zE3opSx4
Big news yesterday in the Tax Controversy world from @FortuneMagazine
If you receive a letter from a Revenue Officer, consider contacting David Coffin PLLC to determine your options before talking to the IRS. #IRS #news #lawyer
https://t.co/XLITz4jKcY
Let’s Go BK!! #TAMUgrad
The energy, tradition and heritage is unmatched at our LEGENDARY reveal event! So much to see and experience!
https://t.co/KdSnlNF7R2
#PeterbiltPride #LegendaryPeterbilt
The LEGENDARY Peterbilt Model 589 has been revealed! See it on our website.
https://t.co/A3k9Ibalvb
#PeterbiltPride #LegendaryPeterbilt
Lucky people work very hard, show up on time, have good manners, are self-aware, optimistic, kind and generous.
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