Blake Jackson

Talent acquisition expert & speaker with a background in innovative recruitment programs. Focused on DEI, early careers, & strategic hiring.

[Blake Jackson @BlakeAmplified]

I wrote an article that dives deep into crafting effective interview questions to enhance the predictability of your hiring processes! Check it out 👇

https://t.co/Ho4ysL9iDZ

[Blake Jackson @BlakeAmplified]

Last year, I recorded a webinar for a virtual career fair, and now I’m thrilled to share it! Learn interview success tips, from prep to acing questions. Watch now: https://t.co/aR7jZhR8JR

#JobSearch #InterviewTips

[Blake Jackson @BlakeAmplified]

Is it nerdy that now that I've learned how to use our UTM builder I just want to build UTMs all day? Asking for a friend. #UTM #EmployerBrand #RecruitmentMarketing

[Blake Jackson @BlakeAmplified]

I had a great time visiting the @asana HQ for their #AsanaOnTour workshop in San Francisco. It was helpful to get hands-on training with the platform, and they served the best puppy chow I've ever had!

[Amplitude @Amplitude_HQ]

"You miss 100% of the shots you don't take."—(Wayne Gretzky) Drew Glover 💯

Meet the latest guest on Next Gen Builders: @DrewBailer, Co-Founder and Partner at @fiatgrowthllc.

🎧 Links to listen below ⬇️

[Amplitude @Amplitude_HQ]

"Admitting when you don’t know something...and taking ownership to teach yourself or recruit the necessary stakeholders into the conversation makes a huge difference."

Bethany Mangan, Solutions Consultant and recent winner of our Ownership Value Award 🏆 https://t.co/AklfbM4PcS

[Blake Jackson @BlakeAmplified]

This is amazing! And what a technical accomplishment! Go Team Amplitude!

[Spenser Skates @spenserskates]

It's not every day that I get to talk about something that I think will change the future of analytics. Today is one of those days.

Introducing: Snowflake Native Amplitude

One of the top requests we get from data leaders is to be able to leverage all the investment they've made in their Data Cloud with Snowflake by having Amplitude run directly on top of the data.

Today we are able to deliver on that promise. Snowflake Native Amplitude is the same Amplitude Analytics our users know and love, completely replatformed on Snowflake. No ETL, no multiple copies of the data, no issues with data drift or mutability. Amplitude querying directly on top of Snowflake via SQL and returning the results in our point and click dashboards.

@curtisbliu and our engineering team spent the last 3 years creating a version of Amplitude Analytics that works with SQL natively on top of Data Warehouses. This required a massive engineering effort. We rebuilt all of our chart querying capabilities, from segmentation, to funnels, to retention, to journeys, to event properties, to every other chart type on top of the data warehouse. We needed to ensure essential features like user timelines, complex segments, microscope, and cohorts worked effectively in the same way as they did on our existing custom Nova database. We then spent a huge amount of time optimizing the hell out of the performance. (Data Warehouses are SLOW if you don't tune them correctly, particularly on critical reports like funnels and user journeys.)

As a result, @Amplitude_HQ is now the first fully replatformed enterprise app on @SnowflakeDB. It just works. Sign up for free and start using it right away!

We also believe in this so much that we are going big right out of the gate with the launch. Anyone can use full Amplitude analytics, up to 5 seats, completely free of charge.

Data leaders have been begging me for this functionality from Amplitude for years. We are excited to finally deliver it today. Read more (and signup!) on Snowflake Native Amplitude here: https://t.co/0B8Uo7uRgb

[Amplitude @Amplitude_HQ]

❄️ Snowflake Native Amplitude is HERE! ❄️

Want to learn more about how your company can benefit from Snowflake Native Amplitude without spending an extra dime? 💰 Drop by Booth #1237 or book a meeting with us here: https://t.co/i9L6L1n3TR

[Amplitude @Amplitude_HQ]

"Witnessing how teams across the business come together, not for their own or their individual team’s goals, but to create positive outcomes for our company overall, is incredibly motivating."

Grace Lynch, recent winner of our Humility Value Award 🏆 https://t.co/ceIjXGo1eH

[Amplitude @Amplitude_HQ]

Whether you’re a new startup or a global enterprise, say goodbye to guesswork, and hello to data-driven decisions 👋 https://t.co/TYCC0HpXny

[Amplitude @Amplitude_HQ]

This #NationalPetDay, we’re giving you a peek into some of our most popular @SlackHQ channels: Meet the #cats and #doggosofamplitude ❤️

(#goatsofamplitude channel still under construction 🐐)

#LifeAtAmplitude

[Blake Jackson @BlakeAmplified]

Identity Resolution: The Secret to a 360-Degree Customer View https://t.co/WFyDrQBSDS

[Amplitude @Amplitude_HQ]

"I’ve seen that humility and a growth mindset go hand in hand with ownership in my role. I always have something new to learn, whether it’s about my customers or our platform."

Lauren Mahoney, Sr. Customer Success Manager & Humility Value Award winner 🏆 https://t.co/s4NrL0ImGB

[Blake Jackson @BlakeAmplified]

As talent leaders, we hold the unique opportunity to bring diverse perspectives, experiences, and ideas to our organizations. I had the pleasure of discussing this with @etechbrew and delving into how we cherish diversity at @Amplitude_HQ . https://t.co/OLi5cr5GVu

[Amplitude @Amplitude_HQ]

🎃 Never in our wildest dreams did we think we could outdo last year's costumes...

Ampliteers around the world broke out their best Halloween getups and are having a blast celebrating our favorite holiday! #LifeAtAmplitude

[Amplitude @Amplitude_HQ]

"When candidates are hired primarily for their compatibility with the existing team rather than their suitability for the role, it can lead to a homogeneous team composition."

More from @BlakeAmplified in @BuiltIn on hiring for values over culture: https://t.co/S2GZKQbonD

[Amplitude @Amplitude_HQ]

"My presence in tech isn’t just an opportunity; it's a responsibility to inspire, mentor, & create opportunities for the next generation."

In celebration of #BHM in the U.K., Zak Atom-Ra shares her perspective on making the tech community more inclusive: https://t.co/G6h10GdJZQ

[Spenser Skates @spenserskates]

Analytics pricing sucks. Amplitude is finally changing that!

For the last 5 years, pricing is the top cited issue for adopting Product Analytics generally and Amplitude specifically:
https://t.co/A06tX3p6cI
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Let me explain what sucks about analytics pricing and then I'll share how we're solving it.

First, it's hard to know how pricing scales as you grow. While the free plans in analytics can be generous (we paved the way here 8 years ago with 10M events for free: https://t.co/C6P0KACylu), the jump to paid leaves people with sticker shock. Nobody wants to go from getting something for free to suddenly paying $50,000 a year. If you don't know how much you're going to pay, you are scared of getting started on anything at all in case you can't afford it later.

Second, the event model is broken. It's extremely difficult to know how many events you'll send, which makes understanding how much you'll pay impossible. You risk getting a massive surprise bill one month because you accidentally instrumented something incorrectly. Every time you're instrumenting another event, you're thinking, "Is this worth it?" This leads you to ration the events you do track, undermining the whole purpose of analytics. When you don't instrument, you get less value from analytics and then end up wanting to track even less, which leads to less value and so on in a negative spiral.

Third, you have to pay for multiple products right off the bat to have a fully functioning data stack: CDP, analytics, experimentation, session replay, and more. This can lead to five or six different vendors (and their sales processes!) As a result, for many companies, the cost of their analytics infrastructure and applications is second only to that of their hosting services. Even once you've set these products up, it's a pain to integrate data between all of them. I don't think I've met a single company that feels they're "done" when it comes to the setup of their data stack.

Today, we're changing all of that by introducing Amplitude Plus.

Amplitude Plus is a self-serve plan that offers the best of Amplitude for the best price on the market— starting at $49 a month. Plus combines Analytics, CDP, Experimentation (and soon Session Replay) in one platform. It's one part of our plan to make data cheaper and more scalable over time. It's allows you to pay based on number of Monthly Tracked Users, a much easier to understand and predictable metric, instead of events. It starts off with 300,000 MTUs (3x of our free tier) and gets cheaper per MTU as you scale. Plus includes our Analytics capabilities, CDP, and the feature-flagging and management tools previously only available in Experiment all integrated together. We will be including more here over time including Session Replay later this year.

More details on Amplitude's new Plus plan here: https://t.co/AEfX3ppuEl

I'm very excited for the future of this space as we work on making data cheaper to track over time!

[Amplitude @Amplitude_HQ]

👋 Say goodbye to limited data, and hello to Amplitude Plus

Plus is our new self-serve offering that combines the best of Analytics, Feature Management, and CDP starting at just $49/month —helping you unlock the power of Amplitude for less.

Check it out: https://t.co/WcTxRr44qQ

[Amplitude @Amplitude_HQ]

During #HispanicHeritageMonth, we're amplifying Latinx ERG voices as they reflect on their experiences in tech and offer guidance to aspiring Latinos in the industry.

We immensely thank Stephanie Sanchez, Gabriel Galarza, and Manny Arroyo for your thoughtful contributions!