Viral Content: Creating posts with humor and a high rate of engagement will get more users involved and help to increase the overall reach of the message. #GaylordSocial
Sponsored Content: Sponsored posts on social media are a great way to ensure that your posts will end up in front of the audience you want, based on their social media usage and the accounts they follow. #GaylordSocial
Hashtags: Hashtags can be used strategically in a social media post to reach users that search those words when using a social media platform. #GaylordSocial
Search Engine Optimization: In this class, we learned that SEO can be used by brands to put their name/product on top of a Google search to draw in new customers. #GaylordSocial
Finding a way to intertwine the history of an institution with what goals that institution is trying to accomplish today can provide a good way to write a story that is provoking and interesting to a reader. #GaylordSocial
If the people close to you may not understand the story you are trying to tell, then you may need to adapt the story for a wider audience to understand on social media. #GaylordSocial
An important step of evaluating influencers is analyzing their posts, comments and storytelling to see if it fits with the goals you want to achieve on social media. #GaylordSocial