I recommend a virtual component to every client I work with, because it is the best marketing you can have for your in-person event. The people watching from home this year are the warmest list you will ever build for next year's room.
@photomatt Hey Matt, What headset are you using for day to day calls? Your backpack only has airpods pro... is that your daily driver now? No wired headset?
Every event today should be the in-person touchpoint of a podcast or content-driven online initiative.
Without owned, constant online touchpoints, there is little chance of survival in the next 5 years.
@tojulius How do you handle sound if content is in the same space as expo? I don’t think the silent disco headphones are liked by attendees or presenters.
@DaveSchoools Awesome. Thank you! And appreciate your comments on the headsets. I love the idea because you can have an event that feels more open… but as you mentioned it is kind of weird!
I don’t understand the stubbornness of those talking down virtual events in favor of in-person.
We kept saying during the pandemic they are two different tools.
They serve each other extremely well.
Virtual is the perfect marketing tool for in-person.
In-person is the premium experience virtual helps build.
Use every tool available to connect people. That is the job.
I am shocked at how many think that 600 views on an event recording are nothing.
But that same event had 200 people attending live.
3x more.
Oh yeah but they were more engaged in-person!
Wait, how do you know? Are you tracking in-person engagement?
Because you know exactly how much time they spent watching online.
Bias and poor monetization strategies are the real issues.