Joe Christensen

Live event web producer. Connecting online audiences to events across the country. Ping me!

[Joe Christensen @blazeIt]

@tojulius So how do we continue to generate value from content? What is the pivot for content?

[Joe Christensen @blazeIt]

@flypdx any future plans to avoid the bus on international arrivals?

[Joe Christensen @blazeIt]

@photomatt Hey Matt, What headset are you using for day to day calls? Your backpack only has airpods pro... is that your daily driver now? No wired headset?

[Julius Solaris @tojulius]

Every event today should be the in-person touchpoint of a podcast or content-driven online initiative.

Without owned, constant online touchpoints, there is little chance of survival in the next 5 years.

[Joe Christensen @blazeIt]

@tojulius How do you handle sound if content is in the same space as expo? I don’t think the silent disco headphones are liked by attendees or presenters.

[Joe Christensen @blazeIt]

@DaveSchoools Awesome. Thank you! And appreciate your comments on the headsets. I love the idea because you can have an event that feels more open… but as you mentioned it is kind of weird!

[Julius Solaris @tojulius]

I don’t understand the stubbornness of those talking down virtual events in favor of in-person.

We kept saying during the pandemic they are two different tools.

They serve each other extremely well.

Virtual is the perfect marketing tool for in-person.

In-person is the premium experience virtual helps build.

Use every tool available to connect people. That is the job.

[Joe Christensen @blazeIt]

@brookelynn23 Congratulations!! ❤️❤️

[Joe Christensen @blazeIt]

@neur0sis Congrats Dan!! Awesome!

[Joe Christensen @blazeIt]

@tojulius Shhhh… don’t tell the industry secrets. We frequently do small edits on a keynote before posting the recording 😄

[Matthew Allard ACS @mattallardACS]

The Vimeo experience…..endless buffering regardless of how fast your connection is.

[Joe Christensen @blazeIt]

Julius says it better than I ever could!

[Julius Solaris @tojulius]

I am shocked at how many think that 600 views on an event recording are nothing.

But that same event had 200 people attending live.

3x more.

Oh yeah but they were more engaged in-person!

Wait, how do you know? Are you tracking in-person engagement?

Because you know exactly how much time they spent watching online.

Bias and poor monetization strategies are the real issues.

[Joe Christensen @blazeIt]

@tojulius Preach it! This is also being equitable for those that couldn’t be in person.

[Joe Christensen @blazeIt]

Blaze produced video in 450 breakout rooms in 2023. I need your help to hit 500 in 2024!

[Joe Christensen @blazeIt]

@neur0sis Sorry to hear it Dan!

[Joe Christensen @blazeIt]

@tojulius PDF my friend!

[Joe Christensen @blazeIt]

@tojulius Virtual events are great for this purpose. So are video archives repurposed from the annual.

[Julius Solaris @tojulius]

2021:

Easy: Virtual event
Hard: In-person

2024

Easy: In-person
Hard: Virtual

[Joe Christensen @blazeIt]

Content from your event is an opportunity. A content/marketing team can turn mp4s into gold.

[Andre Haykal Jr 🇺🇸🇱🇧 @andrehaykaljr]

We spent $150k+ to put on the Client Ascension Mastermind event in Tampa

No, we did not profit off this event (at least from direct ticket sales)

But there is an infinite ROI thanks to the content team we hired to capture as much of the event as possible

What do I mean by this?

Well, we only had 125 people attend the event but thanks to the live stream and all the content from the breakout sessions, panels, and keynotes, we’ve already reached over 100k people

See, the goal of hosting this event was not to make a profit off of ticket sales…

It was to generate as much attention and deliver as much value as possible via high quality content

Oh, and to have as much fun as possible!

If you’re a business owner in todays age, you understand the importance of “day trading attention” as Gary Vee says

The content is converting more sales of our products and creating so much FOMO that we’ll be able to leverage to sell DOUBLE the amount of tickets for our next event

So thanks to our amazing content team, the event was a smashing success with an infinite ROI 🔥