Block Six Analytics

BLOCK SIX ANALYTICS HAS BEEN ACQUIRED BY EXCEL SPORTS MANAGEMENT.

[Block Six Analytics @Block6Analytics]

We have been selected as a finalist for @digitalherring Top 100 North America award, one of the technology industry’s most prestigious prizes. #sportstech #machinelearning https://t.co/COeWUS8LJR

[JohnWallStreet @HowieLongShort]

Amazon’s Black Friday football coverage integrated its ecommerce platform (and several advertisers’ direct websites) into the stream.

@adamrgrossman explains how interactive ads will spur billions of dollars in incremental revenue growth for broadcasters

https://t.co/2yNGHyC1sY

[JohnWallStreet @HowieLongShort]

The global carbon markets have not been working effectively—if at all.

That has created an opportunity for sports organizations who have embarked on large-scale green initiatives to incrementally grow partnership revenues.

The latest ROR x JWS column.

https://t.co/scpSWwkMAq

[JohnWallStreet @HowieLongShort]

Morgan Stanley estimates 7% of the U.S. pop. will be taking pharmaceuticals to combat weight loss within a decade.

That presents a strategic challenge for a sports industry that views participation as a growth engine.

@adamrgrossman explains in JWSxRoR

https://t.co/810KuQ3Bs8

[JohnWallStreet @HowieLongShort]

It is challenging to make a direct business case for YouTube paying $2b/yr for NFL Sunday Ticket.

However, it is suspected that the Google subsidiary may be using the NFL package to anchor the sports content discovery platform it is building.

JWS x RoR

https://t.co/8baGUEaTCa

[JohnWallStreet @HowieLongShort]

Private credit, which is experiencing a 'golden moment', is expected to find a place in sports as club owners increasingly look to leverage real estate to keep franchise valuations rising.

@adamrgrossman explains in the latest JohnWallStreet x RoR column

https://t.co/VezLQaFmbQ

[JohnWallStreet @HowieLongShort]

.@MLB will stream a game tonight in a new virtual ballpark.

The goal is “to make the broadcast a lean forward experience where [the fan is] engaged with content as opposed to leaning back looking at something else to do at the same time.” - @kennygersh

https://t.co/it64B51vMI

[JohnWallStreet @HowieLongShort]

Thought provoking column from @adamrgrossman this morning.

Hypersonic air travel is coming.

Its emergence has the potential to drastically alter the physical landscape of –and money behind– professional sports.

https://t.co/ftK7IUEcKM

[JohnWallStreet @HowieLongShort]

Forget the Mint Julep, the @GreyGoose Honey Deuce is the best cocktail in sports.

It will bring in ~$9 million of revenue at this year's @usopen.

Rights owners should be thinking more creatively about partnerships given the potential upside.

https://t.co/8t520yMmz0

[JohnWallStreet @HowieLongShort]

Sports properties are facing an increasingly competitive environment for advertising, marketing, and partnership $.

Rights owners would be wise to take note of how the SWAC leveraged its own UVP to secure and increase @PepsiCo's spend with the brand.

https://t.co/lBFQpe517L

[adamrgrossman @adamrgrossman]

This week's third season finale @NorthwesternMSA RAR podcast features Bryan Blair. We talk about how being #studentathlete jumpstarted his #collegesports career, his current role leading @ToledoRockets, and his thoughts on #ncaa conference realignment. https://t.co/rKlzZ6xZp2

[adamrgrossman @adamrgrossman]

@Sportico's @novy_williams examined why #sportsbiz currently does not better #monetize highlights in today's "The Morning Lead" newsletter. I address this issue using Buzzer, @netflix's #quarterback, and #wimbledon2023 in a recent @HowieLongShort column. https://t.co/uhnr3H2D61

[JohnWallStreet @HowieLongShort]

The @mubadalacitidc has taken meaningful steps to address gender inequity.

This weekend’s tournament is the only event to include 500-level men’s & women’s professional tennis.

If successful, it could spawn more combined events in and out of the sport.

https://t.co/0JJs0DfcSK

[adamrgrossman @adamrgrossman]

Supporters of #womenssports criticize the #sportbiz for failing to provide women the same platforms as male athletes. The @mubadalacitidc is addressing the inequity by having 500-level men’s & women’s professional #tennis. My latest for @HowieLongShort. https://t.co/4sN8m6WFwl

[JohnWallStreet @HowieLongShort]

Shorter is better.

That has become the dominant narrative relating to sports content, and specifically how young fans prefer to consume media.

But a trio of recent developments seemingly cast doubt on the premise.

The latest from @adamrgrossman

https://t.co/DBte0DQnSE

[adamrgrossman @adamrgrossman]

This week's @NorthwesternMSA #podcast features Michael Neuman. He talks about the his distinguished #sportsbiz career, including his role as Founder of Scout Sports & Entertainment & new role as Co-Head of @PlayflySports Consulting. https://t.co/rKlzZ6xZp2

[JohnWallStreet @HowieLongShort]

The NYT's decision to disband its sports desk is indicative of a broader change occurring within the industry.

There is an increasingly clear bifurcation between media outlets providing analysis and those offering straight news or event coverage.

https://t.co/vE5f6t3ccA

[adamrgrossman @adamrgrossman]

This week's @NorthwesternMSA Revenue Above Replacement #podcast features Kate Popovec. Kate is currently the @bradleyu Women's Basketball head coach, former @NorthwesternU Associate Head Coach and Recruiting Coordinator, and a MSA alum. https://t.co/rKlzZ6yxeA

[adamrgrossman @adamrgrossman]

Our most recent guest on the @NorthwesternMSA #podcast is Matt Repchak. Matt is the Chief Marketing Officer of @FCSports having previously served as the Senior Director of Marketing & Communications. https://t.co/rKlzZ6xZp2

[JohnWallStreet @HowieLongShort]

The rule changes have almost certainly been a tailwind.

But @MLB has made substantial investments in tech designed to improve the fan experience in recent years.

Those solutions have put the league in a position to capitalize on the renewed excitement

https://t.co/2zBYPqgNfA

[JohnWallStreet @HowieLongShort]

New rules playing a part.

But as @adamrgrossman explains in JohnWallStreet this coming Friday, MLB clubs invested in tech in recent years that is enabling them to capitalize.

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https://t.co/dDQdTmoupp