BlockBuzz

[BlockBuzz @BlockBuzzCo]

Belgrade, here we come. 🇷🇸

@BilyanaChristov, @SuperteamBLKN member, is joining the speaker line-up at @solana Summit Serbia.

Builders, founders, Web3 chaos — exactly where we like to be.

See you there. ⚡️

[BlastCtrl @BlastCtrl]

Introducing Mindshare Summit, a dedicated event for marketing, narrative, and attention in crypto, happening during Solana Summit Serbia.

It’s a morning block for marketers, timeline addicts, and whoever wants to learn more about the attention trenches.

Don’t miss it 🚀

[Toolman 🔧 @ToolmanData]

I am joining @SolanaFndn.

For the 4 years I've been in crypto data, I always thought: we have all this open onchain data, but the use cases are incredibly unimaginative.

Everyone is reporting different numbers. So no one uses them with confidence.

I am joining because of the team's vision. We will make Solana the powerhouse of on-chain data and lead the crypto industry: Setting standards, making the data auditable, and empowering organizations to deliver Solana data with confidence.

Grateful to everyone I spoke with through the process, and to everyone I'll get to work with at the Foundation to make this a reality.

DMs are open. Can't wait to talk to everyone already building towards this goal, and to make it irresistible for every crypto company to join us on the journey.

[Superteam Balkan @SuperteamBLKN]

We're proud to announce that @BlockBuzzCo is a Gardener sponsor of Solana Summit Serbia.

BlockBuzz is a web3 growth company that has been in the space since 2017, from the ICO boom through bear markets and back. They understand protocol architectures and business models on a technical level, and having built and scaled web3 projects themselves, they bring founder-level insight to the teams they work with.

At Solana Summit Serbia, BlockBuzz is backing the regional builder ecosystem and helping bring more founders, operators, and creators into the same rooms.

Aug 26-27, Belgrade, Sava Centar.

[BlockBuzz @BlockBuzzCo]

GEO is accelerating fast in Web3. AI-assisted discovery is becoming the first touchpoint for projects ahead of Google search, ahead of X as well. Projects that don't optimize for how LLMs find and cite them are already losing visibility.

[Enes Toraman @sudoenes]

I’ll be at @Solana Summit Serbia 🇷🇸

Excited to catch up with our friends at @SuperteamBLKN and meet more people from across the Solana ecosystem.

[BlockBuzz @BlockBuzzCo]

Probably nothing

[BiZmey @BilyanaChristov]

My public Balkan @solana arc starts now.

Since last month, I’m officially part of @SuperteamBLKN, and I’m proud to support @SolanaMarko and the whole team as we bring more energy and support into the region.

As a founder myself, I know how much the right ecosystem, rooms, and people can change the trajectory of what you’re building.

I’ve spent the last few years supporting founders in the trenches, and I’ve been betting on Solana before it was the obvious bet.

Now it’s time to get more founders, builders, operators, and degens in the same rooms through regular Solana events across the Balkans.

The Balkans are the new arc, and you can be part of it at Solana Summit Belgrade next month.

More news on my end soon :)

LFG.

[BiZmey @BilyanaChristov]

My public Balkan @solana arc starts now.

Since last month, I’m officially part of @SuperteamBLKN, and I’m proud to support @SolanaMarko and the whole team as we bring more energy and support into the region.

As a founder myself, I know how much the right ecosystem, rooms, and people can change the trajectory of what you’re building.

I’ve spent the last few years supporting founders in the trenches, and I’ve been betting on Solana before it was the obvious bet.

Now it’s time to get more founders, builders, operators, and degens in the same rooms through regular Solana events across the Balkans.

The Balkans are the new arc, and you can be part of it at Solana Summit Belgrade next month.

More news on my end soon :)

LFG.

[BlockBuzz @BlockBuzzCo]

We hear this in roughly half of our first conversations with founders:
 “We don’t need marketing yet. We want to focus on the product first.”

Fair instinct. But the name, landing page, onboarding flow, and built-in campaign flows are already shaping how the product lands.

The earlier product and marketing speak to each other, the clearer the whole flow becomes.

[BlockBuzz @BlockBuzzCo]

🪩💃🕺

[BlockBuzz @BlockBuzzCo]

Most “dead” web3 projects are not dead because the market got rough.

They usually have a deeper problem:

- no clear user
- weak product-market fit
- a silent or bot-filled community
- content written for investors instead of users
- activity that never connects back to on-chain behavior or retention

In our livestream with @thesolsisclub, @BilyanaChristov and @Grok420 unpacked what a real 90-day comeback plan looks like for a web3 project.

The short version: start with an honest audit, understand what broke, rebuild trust, simplify the narrative, and give the community a concrete reason to come back.

No generic “post 3 times a day” advice.

Just the uncomfortable work of figuring out whether people understand, need, trust, and return to the product.

Watch the full recording here: https://t.co/IIn5XuN2kT

[BlockBuzz @BlockBuzzCo]

The 90-day comeback plan: How to relaunch a dead project from scratch https://t.co/3yFiv256B0

[BlockBuzz @BlockBuzzCo]

Three onchain signals most founders ignore until it’s too late:
1. The percentage of users who don’t return after week one
2. The wallet overlap with competitors
3. The drop in median transaction size over time
Each one is a story your dashboard isn’t telling you.

[BlockBuzz @BlockBuzzCo]

Dashboards summarise. Wallets reveal.
The most important growth questions in Web3 are answered by following 50 user wallets through their full journey, not by staring at aggregate charts.

[BlockBuzz @BlockBuzzCo]

AI Can’t Save Your Boring Content https://t.co/0swyYHlMVc

[BlockBuzz @BlockBuzzCo]

The gap between how a founder sees their product and how a stranger sees it is the gap most marketing has to close.

Founders see the product inside out. They see the architecture, the multi-year roadmap, the brilliance of the technical decisions, the reason this approach is going to win in 18 months. They’ve earned that view by building it.

Users see it outside in. They see a homepage they didn’t ask for, a wallet popup they didn’t expect, a fee structure they don’t understand, and a 15 -second window before they decide whether you’re worth their time.

Good marketing is the bridge between those two perspectives. It takes the founder’s conviction and translates it into something a stranger can act on within their first visit, into something that will resonate. That’s valid both for web2 and web3.

[BlockBuzz @BlockBuzzCo]

Tea time, fam 🫖

[Lindsay Casale @LindsayCasale]

New episode of GTM Tea, real talk from GTM leaders.

Topic: AI Can’t Save Your Boring Content ft. @dushankas, Head of Marketing at @spicenetio @BilyanaChristov, Co-Founder of @BlockBuzzCo

We’re covering:
-Why AI is making mediocre content worse
-What good content needs before AI touches it
-The most underrated content format right now
-And more!

Tune in: Wed, May 13 • 3:30PM UTC

[BlockBuzz @BlockBuzzCo]

We have some stories 👌🏻

[Spicenet @spicenetio]

@LindsayCasale @dushankas @BilyanaChristov @BlockBuzzCo Spicy!

[BlockBuzz @BlockBuzzCo]

Some truths hurt more than others. Like this one, for example:
The most expensive assumption in web3 is that your audience already gets what you do.

Hate to say it, but they don’t. Not the space, not the problem, and definitely not your product the way you understand it.

Most of the people who could become your users have no idea what restaking is, why an L2 is different from a sidechain, or what makes your specific approach worth their time.

Try explaining your product the way a curious outsider would. That way you can actually reach the outsider. Othereise, you’ve capped your audience at the people already inside the room.

[BlockBuzz @BlockBuzzCo]

Founders see their product from the inside out: the architecture, the roadmap, the long game.

Users see it from the outside in: the homepage, the first 30 seconds, the friction.

The job of marketing is to translate one into the other.

[BlockBuzz @BlockBuzzCo]

There’s a quiet gap in most Web3 dashboards between the metrics teams report and the metrics that determine if a project is alive.

Discord size, follower count, impressions: these are useful inputs, but they’re not outputs. They tell you whether attention is being captured. What they don’t tell you is whether the product is being used.

Here’s where onchain data comes to play. Active wallets, transaction frequency, cohort retention by week, the percentage of users who come back after their first interaction. These are the numbers that survive a due diligence call.