Bruce MacMillan

Travel and event marketer with an appetite for disruption. What separates the innovators from everyone else is the courage to act and learn fast from setbacks.

[Bruce MacMillan @BMACDFW]

Thank-you to @AmericanAir LHR check-in crew member Aisha for her incredible service today. She delivered a high standard of customer care.

[Bruce MacMillan @BMACDFW]

Big shout-out to @British_Airways crew member Brad on today’s BA349 for the great inflight service and the advice on navigating our connection at LHR.

[Bruce MacMillan @BMACDFW]

@nadeler @TheSports_Shift Roman Gabriel

[Bruce MacMillan @BMACDFW]

@1053SS Great list. Aikman is the one seed. Olsen is strong and under appreciated.

[Bruce MacMillan @BMACDFW]

@rjochoa Agreed. Brady has good takes but can be arrogant at times (he is the GOAT). Romo has become obnoxious trying to guess every play and show he is the smartest guy in the room. He’s not.

[Bruce MacMillan @BMACDFW]

Big holiday thank-you to @AmericanAir YVR station crew who checked us in at the very last second from a late connection to AA1415 on Monday.

[Bruce MacMillan @BMACDFW]

@ScooterMagruder Defenseless

[Bruce MacMillan @BMACDFW]

@1053SS True! Team still can’t run a screen for some reason.

[Bruce MacMillan @BMACDFW]

@AmericanAir Big shout out to gate agent for AA1748 @DFWAirport B16 today who combined a smooth boarding with a great stand-up routine despite lingering weather issues.

[Bruce MacMillan @BMACDFW]

@gjspittle @1053thefan This #tolo is reaching out to the Hockey Hawk from Down Under. Trying to get a legit prognosis on Miro and Robo for Game 1. What say you?

[Bruce MacMillan @BMACDFW]

@David_W_Moore @ScooterMagruder I got nothin’. 😩

[Bruce MacMillan @BMACDFW]

@BryanBroaddus for GBAG of the day on Tuesday after Monday post game rant. @gavindawson @1053thefan 🔥

[Bruce MacMillan @BMACDFW]

@IMBillyGee @1053SS Yes. But Rush just needs to have a bloody hang nail and get ruled out.

[Bruce MacMillan @BMACDFW]

@1053SS @BobbyBeltTX Mollywhopping

[Bruce MacMillan @BMACDFW]

@1053SS Tony Romo has nothing to worry about so far.

[Bruce MacMillan @BMACDFW]

@1053SS Running the ball seems to be making an early renaissance in this game. Good thing we hired a couple of vintage models for our running game.

[Bruce MacMillan @BMACDFW]

BIG shoutout to @AmericanAir check-in agent crew at @yvrairport who cleared up a documentation issue with poorly trained security person. Walked down in person to straighten out security person. They totally got you covered. Thank-you.

[Bruce MacMillan @BMACDFW]

@bgtennisnation Merry Christmas BG!

[Bruce MacMillan @BMACDFW]

Truer words were never said.

[David Senra @FoundersPodcast]

Steve Jobs on avoiding “the bozo explosion”

(companies fill up with second-rate talent as they grow)

"For most things in life, the range between best and average is 30% or so.

The best airplane flight, the best meal, they may be 30% better than your average one.

What I saw with Woz was somebody who was fifty times better than the average engineer.

He could have meetings in his head.

The Mac team was an attempt to build a whole team like that, A players.

People said they wouldn't get along, they'd hate working with each other.

But I realized that *A players like to work with A players, they just didn't like working with C players.*

At Pixar, it was a whole company of A players. When I got back to Apple, that's what I decided to try to do.

You need to have a collaborative hiring process.

When we hire someone, even if they're going to be in marketing, I will have them talk to the design folks and the engineers.

My role model was J. Robert Oppenheimer. I read about the type of people he sought for the atom bomb project.

I wasn't nearly as good as he was, but that's what I aspired to do."