Brenton Chelin

Sports | Marketing | Branding | Design | Betting in no particular order.

[Brenton Chelin @Bobchelin]

Athletes are some of the most-followed people on social, but who are they following?

I decided to analyse the social accounts of SA's rugby players to understand their social habits & which brands, personalities & accounts they follow.

Here are some of my takeaways:
[THREAD]

[Brenton Chelin @Bobchelin]

Loses ball in promising position thanks to diabolical touch

Sprints back 80 yards to make a tackle

Gets praised for his immense work rate

Repeat for 90 mins

[Mike @polobear_88]

Remember at Stoke away we had a counter from a corner came to him on the halfway line and his first touch put it out for a throw in. Scored some big goals but he was fuckin shite.

[Brenton Chelin @Bobchelin]

Guilty as charged

[Fantasy Premier League @OfficialFPL]

Own up, were you one of them? 🫣

#FPL #MCITOT

[Brenton Chelin @Bobchelin]

@CliffUnderPar He’s got to know what he’s doing when he pulls two players at 59”. Absolute killer.

[Brenton Chelin @Bobchelin]

@Jaack 11 November

GK: Fyodor Dostoyevsky
D: Phillip Lahm
M: Gini Wijnaldum
M: François Trinh-Duc
FW: Kurt Vonnegut

Manager: Ron Greenwood

[Brenton Chelin @Bobchelin]

@VSVP_Itachi @Iewdawg I came here to post this.

[Brenton Chelin @Bobchelin]

This man has had an exceptional start to the new season. Bossed the midfield once again at Molineux. #lfc #smsports

[Brenton Chelin @Bobchelin]

Had some fun with this one. Doesn’t seem to be slowing down anytime soon. #Springboks #smsports

[Brenton Chelin @Bobchelin]

@ThalaMsutu77 @neilhumby Durban out here catching strays

[Brenton Chelin @Bobchelin]

@MarcoMasotti_ You also added a sponsor to your logo on two separate occasions. Why not value your brand enough and not tarnish it with having the sponsors name precede it?

[Brenton Chelin @Bobchelin]

@psymone @ProteasMenCSA @T20WorldCup This is awesome! Well done.

[Brenton Chelin @Bobchelin]

@EWNsport A 33-year old seamer with 5 ODI wickets to his name at an average of 49.80. Surely there is a case to bring in an untested player for the rest of the series.

[Brenton Chelin @Bobchelin]

@CFC_Janty Could be worse…

[Jacob @JacobHorsfall_]

The Brilliance of Burnley’s Lyle Foster💫

A THREAD🧵

[Brenton Chelin @Bobchelin]

@villareport @5liveSport

[Brenton Chelin @Bobchelin]

@MattCowanZA Yeah, FNB is an afterthought despite spending way more than Checkers across various rugby properties including Schools and Varsity Cup.

[Brenton Chelin @Bobchelin]

Only one of these two brands are official sponsors of the Springboks. Take a look at the colours and tell me which one we should be speaking about?

Instead people are calling it “the Checkers kit”. Why? A great marketing strategy executed to perfection.

[Brenton Chelin @Bobchelin]

@wadepretorius The FNB logo has also been on screen during games…

Just highlights how one brand has leveraged the RWC. While the other - with the benefit of being official Bok partners - has failed to capture people’s imaginations.

[Brenton Chelin @Bobchelin]

@catolouw Used sparingly, but really enjoy “Don’t touch me on my studio!” when an opposition player bounces off a tackle.

[Brenton Chelin @Bobchelin]

Chelsea really taking this whole #ItsA90sThing to heart.

[Brenton Chelin @Bobchelin]

So damn predictable. There was never any chance that he was going to miss any action.

[Daily Mail Sport @MailSport]

🚨 BREAKING: Owen Farrell is CLEARED completely after red card for dangerous high tackle against Wales

✍️ @Nik_Simon88

https://t.co/RWDKzxlypf