The Business of Fashion

The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.

[The Business of Fashion @BoF]

As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with @Klaviyo's CMO Jamie Domenici to explore how brands can move beyond standard personalisation. #Ad https://t.co/jSNp0dQCLx

[The Business of Fashion @BoF]

Last week, BoF, ESW and Shopify gathered senior fashion and retail executives from Thom Browne, Reebok, Alo Yoga, Harvey Nichols, Bang & Olufsen and more in London to discuss how brands can win back consumer spend, protect margins and localise in a climate where global growth requires more consideration than ever. #Ad
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[The Business of Fashion @BoF]

At its 40th anniversary, @StuartWeitzman is rethinking how its history of innovation can resonate with a new generation of luxury shoppers. Global brand president Jonathan Lelonek discusses refreshing the brand’s product codes and reconnecting with what today’s consumer wants. Read more #Ad https://t.co/IJFgbamjZb

[The Business of Fashion @BoF]

At a community dinner hosted by BoF and creator commerce platform @ShopLTK, brand leaders from Jimmy Choo, Gap Inc., Tove, Coach, Coty, Space NK, Pandora and more convened in London to discuss how to understand, prove and scale creator growth. #Ad
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[The Business of Fashion @BoF]

As fashion’s value spectrum blurs, mass-market brands are looking beyond price to build desirability. A new report from Launchmetrics, ‘The Desirability Gap: How Mass Market Brands are Repositioning to Compete,’ reveals how premiumisation — from designer partnerships to cultural moments — is reshaping the competition for relevance. #Ad
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[The Business of Fashion @BoF]

As Milano Beauty Week closes its biggest edition yet, Cosmetica Italia and its partners are betting that the country’s entire beauty ecosystem can become a brand in its own right. #Ad https://t.co/8Vx3ICbmz6

[The Business of Fashion @BoF]

Athens is investing heavily in luxury retail, hospitality and cultural infrastructure, fuelled by rising international tourism and strengthening its position as a year-round destination. The upcoming Riviera Galleria is among the flagship developments driving this transformation.

BoF sat down with Melina Paizi, managing director of LAMDA Malls (@Lamda_Dev), to discuss why Greece and Riviera Galleria should be top of mind for luxury brands. #Ad

Read more: https://t.co/f8VjqWBTno

[The Business of Fashion @BoF]

Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of @aldar Development, about the strategic vision behind the project. #Ad
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[The Business of Fashion @BoF]

At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and @klaviyo to discuss the urgency to drive loyalty in a fragmented market. #Ad https://t.co/iDCnBbbXwD

[The Business of Fashion @BoF]

Last month, The Business of Beauty and Front Row gathered beauty executives and investors in New York to discuss how content, the evolving channel mix, brand consistency and AI search are reshaping the path to purchase. #Ad

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[The Business of Fashion @BoF]

At Milan Fashion Week, @OffWht staged an activation for 10x10, its project inviting musicians Kid Cudi and A$AP Nast; designers Ava Nirui, Raul Lopez, Guillermo Andrade and Yuta Hosokawa; and multidisciplinary creatives Stéphane Ashpool, Bafic, Renell Medrano and Veneda Carter to reinterpret the brand’s signatures. As part of the programme, BoF hosted conversations on remix culture and what makes an icon endure. #Ad https://t.co/Vrydr7kGvj

[The Business of Fashion @BoF]

TikTok (@tiktok_us)'s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok. #Ad

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[The Business of Fashion @BoF]

Models Alton Mason and Adot Gak, designers Robert Wun, Edeline Lee, Saul Nash, Sinéad O’Dwyer and Patrick McDowell joined BoF and @aldar to celebrate London Fashion Week and the city’s creative community. #Ad https://t.co/1djkjFI1Nm

[The Business of Fashion @BoF]

Following the third edition of Hong Kong Fashion Fest, BoF speaks to Drew Lai, the government-appointed commissioner for cultural and creative industries, about her strategy to make Hong Kong an ambitious global fashion hub. #Ad

Read more: https://t.co/etMScA8EZL

[The Business of Fashion @BoF]

During New York Fashion Week, RaiseFashion’s Felita Harris, Afterpay’s Rachel Helfman and designer Hiywet ‘Mimi’ Girma joined BoF’s Yasmine Dahlberg at The Standard, East Village to discuss how independent designers can turn attention into a lasting business. #Ad

Read more: https://t.co/lpRoX6tAiG

[The Business of Fashion @BoF]

At Hong Kong-based trade show Centrestage, fashion designer and visual artist Kit Wan joined BoF on stage to discuss his path to success, what sets his business apart and the digital-first future of fashion. #Ad

Read more: https://t.co/EyooWrzlQP

[The Business of Fashion @BoF]

At a time when luxury brands are searching for new sources of meaning and desirability, @OffWht invites 10 creatives to unpack what turns an idea into a timeless reference. #Ad https://t.co/DsD7J0Dx3t

[The Business of Fashion @BoF]

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion. #Ad
https://t.co/fTwDZxAQm8

[The Business of Fashion @BoF]

In its latest report titled “Loyalty in the Agentic Era,” ZEOS — the Zalando-owned logistics provider — examines why brands need operational excellence to earn recommendations from AI agents. #Ad

Read more: https://t.co/ZiQ9ddsj7c